Podcasting101

Podcasting101
17 October 2009
Kathy E. Gill
Association for Women In Communications, Seattle WA

Shift Happens

2004:MP3 + RSS = Podcast!

22% : 43%
Use v MindShareEdison Research, May 2009

U.S. Audience: 2008-2013

How To Find Them?
Competitive Analysis Time: Who’s Doing What, Where and How?

directories

Directories Are Us
Digital Podcast
Odeo
PodcastAlley.com
PodcastDirectory.com
Podfeed.net

Subscribe!Listening is key to learning how to produce (or sponsor) your own.

Who’s Podcasting?
GM – “Fast Lane”
Hawaiian Airlines – internal comm
Pfizer – employee videos
Purina – various pet-related shows
Southwest Airlines – “Red Belly Radio”
Whole Foods – “Whole Body”
Wine Library (Gary Vaynerchuk)

For Communicators
Brain Sparks (UI design)
Duct Tape Marketing (small biz)
For Immediate Release (pr and tech)
Inside PR (pr)
Manager Tools
Six Pixels of Separation (marketing)

How Do We “Consume” Them?

How Do We Create Them?

Audio or Video?
Mike(s) + computer
iPod, phone, Skype, digital recorder
Audacity
Garage Band
Camera (Flip, phone, Digital PAS, DV camcorder)
iMovie
Movie Maker
Quicktime Pro
Final Cut
Adobe…

Marketing Tip: Social Networks Are Places We Hold Conversations
Seminar vLectureCocktail Party v Concert

Write For The Ear!Reading most longsentences is like tryingto nail Jell-O to a wall.~ David Clark (writer)

Before You Podcast …. Blog
Easier (text is quicker)
Cheaper (wordpress.com is free)
Develop voice
Develop networks
Develop story ideas
Learn digital conversation (comments, tweets)
Enables your podcasts to be conversations instead of just conversational

Questions, ideas, further conversations …
kegill@uw.edu
kegillon Twitter, LinkedIn, GoogleWave
facebook.com/kathygill
Slides at slideshare.net/kegill and wiredpen.com/presentations/awc2009
Kathy E. GillUniversity of Washington

Addenda: Credits & License
Photos from iStockPhoto or fair use
Megaphone, http://warkscol.files.wordpress.com/2008/01/superchick_megaphone_logo_hi.jpg
Creative Commons License:
Share and share alike; attribution; non-commercial

Podcasting101

by Kathy Gill on Oct 17, 2009

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Podcasting101 — Presentation Transcript