Podcasting101

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Association for Women In Communications, Seattle WA

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Podcasting101

  1. 1. Podcasting101 <br />17 October 2009<br />Kathy E. Gill<br />Association for Women In Communications, Seattle WA<br />
  2. 2. Shift Happens<br />
  3. 3.
  4. 4. 2004:MP3 + RSS = Podcast!<br />
  5. 5. 22% : 43%<br />Use v MindShareEdison Research, May 2009<br />
  6. 6. U.S. Audience: 2008-2013<br />
  7. 7. How To Find Them?<br />Competitive Analysis Time: Who’s Doing What, Where and How?<br />
  8. 8. 75%<br />
  9. 9. directories<br />
  10. 10. Directories Are Us<br />Digital Podcast<br />Odeo<br />PodcastAlley.com<br />PodcastDirectory.com<br />Podfeed.net<br />
  11. 11. Subscribe!Listening is key to learning how to produce (or sponsor) your own.<br />
  12. 12.
  13. 13.
  14. 14. Who’s Podcasting?<br />GM – “Fast Lane”<br />Hawaiian Airlines – internal comm<br />Pfizer – employee videos<br />Purina – various pet-related shows<br />Southwest Airlines – “Red Belly Radio”<br />Whole Foods – “Whole Body”<br />Wine Library (Gary Vaynerchuk)<br />
  15. 15. For Communicators<br />Brain Sparks (UI design)<br />Duct Tape Marketing (small biz)<br />For Immediate Release (pr and tech)<br />Inside PR (pr)<br />Manager Tools<br />Six Pixels of Separation (marketing)<br />
  16. 16. How Do We “Consume” Them?<br />
  17. 17. How Do We “Consume” Them?<br />
  18. 18. How Do We Create Them?<br />
  19. 19. Audio or Video?<br />Mike(s) + computer<br />iPod, phone, Skype, digital recorder<br />Audacity<br />Garage Band<br />Camera (Flip, phone, Digital PAS, DV camcorder)<br />iMovie<br />Movie Maker<br />Quicktime Pro<br />Final Cut<br />Adobe…<br />
  20. 20. Marketing Tip: Social Networks Are Places We Hold Conversations<br />Seminar vLectureCocktail Party v Concert<br />
  21. 21. Write For The Ear!Reading most longsentences is like tryingto nail Jell-O to a wall.~ David Clark (writer)<br />
  22. 22. Before You Podcast …. Blog<br />Easier (text is quicker)<br />Cheaper (wordpress.com is free)<br />Develop voice<br />Develop networks<br />Develop story ideas<br />Learn digital conversation (comments, tweets)<br />Enables your podcasts to be conversations instead of just conversational<br />
  23. 23. +<br />
  24. 24.
  25. 25. Questions, ideas, further conversations …<br />kegill@uw.edu<br />kegillon Twitter, LinkedIn, GoogleWave<br />facebook.com/kathygill<br />Slides at slideshare.net/kegill and wiredpen.com/presentations/awc2009<br />Kathy E. GillUniversity of Washington<br />
  26. 26. Addenda: Credits & License<br />Photos from iStockPhoto or fair use<br />Megaphone, http://warkscol.files.wordpress.com/2008/01/superchick_megaphone_logo_hi.jpg<br />Creative Commons License:<br />Share and share alike; attribution; non-commercial<br />

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