Podcasting101 17 October 2009Kathy E. GillAssociation for Women In Communications, Seattle WA

Shift Happens

2004:MP3 + RSS = Podcast!

22% : 43%Use v MindShareEdison Research, May 2009

U.S. Audience: 2008-2013

How To Find Them?Competitive Analysis Time: Who’s Doing What, Where and How?

75%

directories

Directories Are UsDigital PodcastOdeoPodcastAlley.comPodcastDirectory.comPodfeed.net

Subscribe!Listening is key to learning how to produce (or sponsor) your own.

Who’s Podcasting?GM – “Fast Lane”Hawaiian Airlines – internal commPfizer – employee videosPurina – various pet-related showsSouthwest Airlines – “Red Belly Radio”Whole Foods – “Whole Body”Wine Library (Gary Vaynerchuk)

For CommunicatorsBrain Sparks (UI design)Duct Tape Marketing (small biz)For Immediate Release (pr and tech)Inside PR (pr)Manager ToolsSix Pixels of Separation (marketing)

How Do We “Consume” Them?

How Do We “Consume” Them?

How Do We Create Them?

Audio or Video?Mike(s) + computeriPod, phone, Skype, digital recorderAudacityGarage BandCamera (Flip, phone, Digital PAS, DV camcorder)iMovieMovie MakerQuicktime ProFinal CutAdobe…

Marketing Tip: Social Networks Are Places We Hold ConversationsSeminar vLectureCocktail Party v Concert

Write For The Ear!Reading most longsentences is like tryingto nail Jell-O to a wall.~ David Clark (writer)

Before You Podcast …. BlogEasier (text is quicker)Cheaper (wordpress.com is free)Develop voiceDevelop networksDevelop story ideasLearn digital conversation (comments, tweets)Enables your podcasts to be conversations instead of just conversational

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Questions, ideas, further conversations …kegill@uw.edukegillon Twitter, LinkedIn, GoogleWavefacebook.com/kathygillSlides at slideshare.net/kegill and wiredpen.com/presentations/awc2009Kathy E. GillUniversity of Washington

Addenda: Credits & LicensePhotos from iStockPhoto or fair useMegaphone, http://warkscol.files.wordpress.com/2008/01/superchick_megaphone_logo_hi.jpgCreative Commons License:Share and share alike; attribution; non-commercial