Evolution of the Mobile Ecosystem


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Guest Lecture at Northwest University, Kirkland WA, for Peg Achterman. Introduction to the mobile space for Intro to New Media Class.

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  • How did we get from here to there? iRetroPhone
  • 4 billion cellphones in the world – 1 billion pcsSource: http://www.forrester.com/rb/Research/engaging_smartphone_users/q/id/56086/t/2
  • Three-quarters of information workers are using or are interested in a smartphone for work.– Jan 2010 - ForresterSource: http://www.forrester.com/rb/Research/collaboration_needs_will_fuel_smartphone_surge/q/id/48066/t/2#heading1
  • US Adults use smart phones – Jan 2010 - ForresterSource: http://demo.venturebeat.com/2010/01/05/smartphone-usage-continues-to-grows-in-us-according-to-forrester-research/
  • Source: Forresterhttp://www.forrester.com/rb/Research/state_of_consumers_and_technology_benchmark_2009%2C/q/id/54959/t/2#figure10
  • More: http://en.wikipedia.org/wiki/Motorola_DynaTAChttp://www.retrobrick.com/moto8000.htmlhttp://www.mobile-review.com/print.php?filename=/articles/2007/form-factors-en.shtmlThe first DynaTac-powered call took place on April, 3 of 1973 in New York, Dr. Cooper was in the street near Manhattan Hilton, and the base station was placed on the roof of Burlington Consolidator Tower (Alliance Capital Building today). And at the moment of his triumph, Dr. Cooper called… Joel Engel. Their conversation was roughly as follows: “Hi Joel – guess where I'm calling from?' Joel, I'm calling you from a 'real' cellular telephone. A portable handheld telephone”.
  • More: http://en.wikipedia.org/wiki/Motorola_MicroTAChttp://www.pcworld.com/article/180725/motorola_microtac.html
  • http://www.mobile-review.com/articles/2007/form-factors2-en.shtml
  • From http://www.freelance-writers.org/?p=222http://www.premiumwp.net/uncategorized/the-evolution-of-mobile-phones-11-pictures/
  • http://danbricklin.com/log/treo180.htmhttp://reviews.cnet.com/smartphones/palm-treo-180/4505-6452_7-7629257.htmlhttp://palmwebos.org/2009/04/02/motionapps-the-company-behind-classic/
  • From A Brief History of the Mobile Phone, M:Metrics data, New York Times article
  • http://www.chinamobileltd.com/ir.php?menu=11http://mobile.engadget.com/2009/09/22/china-mobile-hits-a-half-billion-subscribers/http://www.vodafone.com/start/about_vodafone/who_we_are.htmlhttp://www.telefonica.com/en/about_telefonica/html/home/home.shtmlhttp://www.americamovil.com/http://www.telenor.com/en/about-us/our-business/http://en.wikipedia.org/wiki/At%26thttp://en.wikipedia.org/wiki/Vodafone#The_Americashttp://en.wikipedia.org/wiki/Verizon_Wireless
  • http://en.wikipedia.org/wiki/List_of_countries_by_number_of_mobile_phones_in_usehttp://www.usatoday.com/tech/news/2009-03-02-un-digital_N.htmhttp://arstechnica.com/gadgets/news/2010/05/mobile-market-up-smartphones-up-iphone-and-android-way-up-1.ars
  • Source: http://www.comscore.com/Press_Events/Press_Releases/2010/3/comScore_Reports_January_2010_U.S._Mobile_Subscriber_Market_Share
  • Smartphonesv pc
  • Windows Phone viPhone – windows image from marketplace; iPhone image from my device
  • Android viPhone – Android image from marketplace; iPhone image from my device
  • Android viPhone – Android image from marketplace; iPhone image from my device
  • http://www.scribd.com/doc/5306682/Tomi-Ahonens-Mobile-As-The-7th-Mass-Media-Excerpt
  • WHY social media as a communications tool? Mobile : ubiquitous
  • Mobile ubiquitous : three generations
  • Mobile ubiquitous : The fourth generation
  • Evolution of the Mobile Ecosystem

    1. 1. Evolution Of The Mobile Ecosystem<br />16 Sept 2010<br />iRetroPhone<br />
    2. 2. 4B v 1B<br />
    3. 3. 75%<br />Jan 2010 - Forrester<br />
    4. 4. 17%<br />Jan 2010 - Forrester<br />
    5. 5. September 2009 “The State Of Consumers And Technology: Benchmark 2009, US”<br />Mobile: Older Families Have The Most Phones<br />
    6. 6. What’s Going On? <br />Ubiquitous wireless broadband<br />Devices that make it easy to do more than talk<br />Network effects<br />“Affordable” services<br />
    7. 7. The Brick Era: Motorola DynaTAC<br />Bell Labs proposed the idea of a cellular network in 1947<br />Japan launched first (analog) network in 1979; Nordic network launched in 1981<br />First handheld mobile phone in the US debuted in 1983; Motorola DynaTAC8000x, cost $4K ($8,762 today)<br />
    8. 8. The Flip Phone <br />Motorola MicroTAC introduced in 1989; GSM-compatible (2G) and TDMA/Dual-Mode introduced in 1994<br />Reportedly inspired by Star Trek<br />Pocket-sized<br />
    9. 9. Candy Bar<br /> 2G (digital) network launched in Finland in 1991 included SMS<br />
    10. 10. Smart Phones:Nokia 9000 Communicator, 1996<br />
    11. 11. Smart Phones: Palm Treo 180,2002<br />
    12. 12. Smart Phones: Nokia 6650 (3G), 2002<br />
    13. 13. Smart Phones: RIM BlackBerry 58102002<br />
    14. 14. Smart Phones: Motorola RazrV3, 2004<br />
    15. 15. Smart Phones: Apple iPhone, 2007The Touch Era Is Born<br />
    16. 16. SomeiPhone Data Points<br />March 2008: 85% iPhone users access news & info v 13.1% all mobile users and 58% all smart phone users<br />More than 2,000 mobile applications in less than 1 year<br />More than 10,000 mobile applications downloaded w/in 6 months of 3GS (June 2009)<br />
    17. 17. The Mobile Ecosystem<br />Operators and Networks<br />Devices<br />Operating Systems<br />Applications<br />
    18. 18. Operators & Networks<br />China Mobile, >500M subscribers<br />Vodafone, >340M subscribers<br />Telefonica, >265M subscribers<br />America Movil, >182M subscribers<br />Telenor, >164M subscribers<br /> […]<br />Verizon (45% Vodafone), >92M subscribers<br />AT&T, >85M subscribers<br />
    19. 19. Devices<br />More than 4.6 billion cellphones<br />More than 6-in-10 people have cellphones<br />
    20. 20. US Smartphone Market Share<br />
    21. 21. Operating Systems GlobalMarket Share<br />
    22. 22. Applications<br />Frameworks are standardized; devices are not<br />Device variables include<br />Version supported<br />Screen size<br />Processor power<br />Graphics capabilities<br />Number and orientation of buttons<br />
    23. 23. Web As Alternative? <br />Web browser as solution to variability versus developing for a platform, such as iPhone or Android<br />But each version of a device may have a different browser and/or a different version<br />Operators set these requirements<br />Problem: device fragmentation<br />
    24. 24. Types : SMS<br />Most basic: SMS<br />Send keyword (“health”) to a shortcode (“12345”) and get something in return<br />Think Twitter, Haiti fundraiser, WashDOT<br />
    25. 25. Types: Mobile Web App<br />Mobile Web Apps<br />Basic HTML, CSS, Javascript<br />Challenge to support multiple devices<br />Logical extension of web apps<br />Alters views in place rather than loading new pages <br />
    26. 26. Types : “Native Apps”<br />Created and compiled for each platform<br />Best-in-class user experience<br />Cannot be easily ported to other devices<br />An exception: games are relatively easy to port<br />
    27. 27.
    28. 28. What’s Different?<br />Designing for fingers/touchscreens<br />Memory, CPU, power limits<br />Screen size<br />Task focus<br />Location-based features<br />Iffy-or-slow Internet access<br />
    29. 29. AP<br />
    30. 30. BBC<br />
    31. 31. NPR<br />
    32. 32. Positioning Mobile<br />Seventh mass medium - TomiAhonen<br />Printing<br />Audio Recording<br />Cinema<br />Radio<br />TV<br />Internet<br />
    33. 33. Positioning Mobile<br />First personal mass medium<br />First always-on mass medium<br />First always-carried mass medium<br />First mass medium where individuals can be identified<br />First mass medium to facilitate the “creative impulse”<br />Source: Mobile Design and Development (p39) and http://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html<br />
    34. 34. Context<br />Most mobile tasks are short<br />Most mobile tasks are undertaken “in between” something else … waiting in line, riding the bus, walking between meetings<br />
    35. 35.
    36. 36.
    37. 37.
    38. 38. Take-Aways<br />Immediate, Personal<br />$ Is The Question<br />Mobile devices soon to be key gateway to our digital world<br />
    39. 39. Credits<br /><ul><li>Woman with mobile phone: http://www.flickr.com/photos/jamesjustin/2894092846/
    40. 40. Man with mobile phone: http://www.flickr.com/photos/blindscapes/3621995479/
    41. 41. Three generations with mobile phone: http://www.flickr.com/photos/olliesphotos/333193604/</li></li></ul><li>Credits<br />Kathy E. Gill, @kegill<br />http://wiredpen.com/<br />http://faculty.washington.edu/<br />Creative Commons: non-commercial, attribution, share-and-share-alike<br /><ul><li>Historical device images copyright respective owners, used here via Fair Use Doctrine
    42. 42. iPhoneapp images made using my device
    43. 43. Woman with mobile phone: http://www.flickr.com/photos/jamesjustin/2894092846/
    44. 44. Man with mobile phone: http://www.flickr.com/photos/blindscapes/3621995479/
    45. 45. Three generations with mobile phone: http://www.flickr.com/photos/olliesphotos/333193604/</li>
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