Evolution of the Mobile Ecosystem
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Evolution of the Mobile Ecosystem



Guest Lecture at Northwest University, Kirkland WA, for Peg Achterman. Introduction to the mobile space for Intro to New Media Class.

Guest Lecture at Northwest University, Kirkland WA, for Peg Achterman. Introduction to the mobile space for Intro to New Media Class.



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  • How did we get from here to there? iRetroPhone
  • 4 billion cellphones in the world – 1 billion pcsSource: http://www.forrester.com/rb/Research/engaging_smartphone_users/q/id/56086/t/2
  • Three-quarters of information workers are using or are interested in a smartphone for work.– Jan 2010 - ForresterSource: http://www.forrester.com/rb/Research/collaboration_needs_will_fuel_smartphone_surge/q/id/48066/t/2#heading1
  • US Adults use smart phones – Jan 2010 - ForresterSource: http://demo.venturebeat.com/2010/01/05/smartphone-usage-continues-to-grows-in-us-according-to-forrester-research/
  • Source: Forresterhttp://www.forrester.com/rb/Research/state_of_consumers_and_technology_benchmark_2009%2C/q/id/54959/t/2#figure10
  • More: http://en.wikipedia.org/wiki/Motorola_DynaTAChttp://www.retrobrick.com/moto8000.htmlhttp://www.mobile-review.com/print.php?filename=/articles/2007/form-factors-en.shtmlThe first DynaTac-powered call took place on April, 3 of 1973 in New York, Dr. Cooper was in the street near Manhattan Hilton, and the base station was placed on the roof of Burlington Consolidator Tower (Alliance Capital Building today). And at the moment of his triumph, Dr. Cooper called… Joel Engel. Their conversation was roughly as follows: “Hi Joel – guess where I'm calling from?' Joel, I'm calling you from a 'real' cellular telephone. A portable handheld telephone”.
  • More: http://en.wikipedia.org/wiki/Motorola_MicroTAChttp://www.pcworld.com/article/180725/motorola_microtac.html
  • http://www.mobile-review.com/articles/2007/form-factors2-en.shtml
  • From http://www.freelance-writers.org/?p=222http://www.premiumwp.net/uncategorized/the-evolution-of-mobile-phones-11-pictures/
  • http://danbricklin.com/log/treo180.htmhttp://reviews.cnet.com/smartphones/palm-treo-180/4505-6452_7-7629257.htmlhttp://palmwebos.org/2009/04/02/motionapps-the-company-behind-classic/
  • From A Brief History of the Mobile Phone, M:Metrics data, New York Times article
  • http://www.chinamobileltd.com/ir.php?menu=11http://mobile.engadget.com/2009/09/22/china-mobile-hits-a-half-billion-subscribers/http://www.vodafone.com/start/about_vodafone/who_we_are.htmlhttp://www.telefonica.com/en/about_telefonica/html/home/home.shtmlhttp://www.americamovil.com/http://www.telenor.com/en/about-us/our-business/http://en.wikipedia.org/wiki/At%26thttp://en.wikipedia.org/wiki/Vodafone#The_Americashttp://en.wikipedia.org/wiki/Verizon_Wireless
  • http://en.wikipedia.org/wiki/List_of_countries_by_number_of_mobile_phones_in_usehttp://www.usatoday.com/tech/news/2009-03-02-un-digital_N.htmhttp://arstechnica.com/gadgets/news/2010/05/mobile-market-up-smartphones-up-iphone-and-android-way-up-1.ars
  • Source: http://www.comscore.com/Press_Events/Press_Releases/2010/3/comScore_Reports_January_2010_U.S._Mobile_Subscriber_Market_Share
  • Smartphonesv pc
  • Windows Phone viPhone – windows image from marketplace; iPhone image from my device
  • Android viPhone – Android image from marketplace; iPhone image from my device
  • Android viPhone – Android image from marketplace; iPhone image from my device
  • http://www.scribd.com/doc/5306682/Tomi-Ahonens-Mobile-As-The-7th-Mass-Media-Excerpt
  • WHY social media as a communications tool? Mobile : ubiquitous
  • Mobile ubiquitous : three generations
  • Mobile ubiquitous : The fourth generation

Evolution of the Mobile Ecosystem Presentation Transcript

  • 1. Evolution Of The Mobile Ecosystem
    16 Sept 2010
  • 2. 4B v 1B
  • 3. 75%
    Jan 2010 - Forrester
  • 4. 17%
    Jan 2010 - Forrester
  • 5. September 2009 “The State Of Consumers And Technology: Benchmark 2009, US”
    Mobile: Older Families Have The Most Phones
  • 6. What’s Going On?
    Ubiquitous wireless broadband
    Devices that make it easy to do more than talk
    Network effects
    “Affordable” services
  • 7. The Brick Era: Motorola DynaTAC
    Bell Labs proposed the idea of a cellular network in 1947
    Japan launched first (analog) network in 1979; Nordic network launched in 1981
    First handheld mobile phone in the US debuted in 1983; Motorola DynaTAC8000x, cost $4K ($8,762 today)
  • 8. The Flip Phone
    Motorola MicroTAC introduced in 1989; GSM-compatible (2G) and TDMA/Dual-Mode introduced in 1994
    Reportedly inspired by Star Trek
  • 9. Candy Bar
    2G (digital) network launched in Finland in 1991 included SMS
  • 10. Smart Phones:Nokia 9000 Communicator, 1996
  • 11. Smart Phones: Palm Treo 180,2002
  • 12. Smart Phones: Nokia 6650 (3G), 2002
  • 13. Smart Phones: RIM BlackBerry 58102002
  • 14. Smart Phones: Motorola RazrV3, 2004
  • 15. Smart Phones: Apple iPhone, 2007The Touch Era Is Born
  • 16. SomeiPhone Data Points
    March 2008: 85% iPhone users access news & info v 13.1% all mobile users and 58% all smart phone users
    More than 2,000 mobile applications in less than 1 year
    More than 10,000 mobile applications downloaded w/in 6 months of 3GS (June 2009)
  • 17. The Mobile Ecosystem
    Operators and Networks
    Operating Systems
  • 18. Operators & Networks
    China Mobile, >500M subscribers
    Vodafone, >340M subscribers
    Telefonica, >265M subscribers
    America Movil, >182M subscribers
    Telenor, >164M subscribers
    Verizon (45% Vodafone), >92M subscribers
    AT&T, >85M subscribers
  • 19. Devices
    More than 4.6 billion cellphones
    More than 6-in-10 people have cellphones
  • 20. US Smartphone Market Share
  • 21. Operating Systems GlobalMarket Share
  • 22. Applications
    Frameworks are standardized; devices are not
    Device variables include
    Version supported
    Screen size
    Processor power
    Graphics capabilities
    Number and orientation of buttons
  • 23. Web As Alternative?
    Web browser as solution to variability versus developing for a platform, such as iPhone or Android
    But each version of a device may have a different browser and/or a different version
    Operators set these requirements
    Problem: device fragmentation
  • 24. Types : SMS
    Most basic: SMS
    Send keyword (“health”) to a shortcode (“12345”) and get something in return
    Think Twitter, Haiti fundraiser, WashDOT
  • 25. Types: Mobile Web App
    Mobile Web Apps
    Basic HTML, CSS, Javascript
    Challenge to support multiple devices
    Logical extension of web apps
    Alters views in place rather than loading new pages
  • 26. Types : “Native Apps”
    Created and compiled for each platform
    Best-in-class user experience
    Cannot be easily ported to other devices
    An exception: games are relatively easy to port
  • 27.
  • 28. What’s Different?
    Designing for fingers/touchscreens
    Memory, CPU, power limits
    Screen size
    Task focus
    Location-based features
    Iffy-or-slow Internet access
  • 29. AP
  • 30. BBC
  • 31. NPR
  • 32. Positioning Mobile
    Seventh mass medium - TomiAhonen
    Audio Recording
  • 33. Positioning Mobile
    First personal mass medium
    First always-on mass medium
    First always-carried mass medium
    First mass medium where individuals can be identified
    First mass medium to facilitate the “creative impulse”
    Source: Mobile Design and Development (p39) and http://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html
  • 34. Context
    Most mobile tasks are short
    Most mobile tasks are undertaken “in between” something else … waiting in line, riding the bus, walking between meetings
  • 35.
  • 36.
  • 37.
  • 38. Take-Aways
    Immediate, Personal
    $ Is The Question
    Mobile devices soon to be key gateway to our digital world
  • 39. Credits
    • Woman with mobile phone: http://www.flickr.com/photos/jamesjustin/2894092846/
    • 40. Man with mobile phone: http://www.flickr.com/photos/blindscapes/3621995479/
    • 41. Three generations with mobile phone: http://www.flickr.com/photos/olliesphotos/333193604/
  • Credits
    Kathy E. Gill, @kegill
    Creative Commons: non-commercial, attribution, share-and-share-alike
    • Historical device images copyright respective owners, used here via Fair Use Doctrine
    • 42. iPhoneapp images made using my device
    • 43. Woman with mobile phone: http://www.flickr.com/photos/jamesjustin/2894092846/
    • 44. Man with mobile phone: http://www.flickr.com/photos/blindscapes/3621995479/
    • 45. Three generations with mobile phone: http://www.flickr.com/photos/olliesphotos/333193604/