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Evolution of the Mobile Ecosystem


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Guest Lecture at Northwest University, Kirkland WA, for Peg Achterman. Introduction to the mobile space for Intro to New Media Class.

Guest Lecture at Northwest University, Kirkland WA, for Peg Achterman. Introduction to the mobile space for Intro to New Media Class.

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  • How did we get from here to there? iRetroPhone
  • 4 billion cellphones in the world – 1 billion pcsSource:
  • Three-quarters of information workers are using or are interested in a smartphone for work.– Jan 2010 - ForresterSource:
  • US Adults use smart phones – Jan 2010 - ForresterSource:
  • Source: Forrester
  • More: first DynaTac-powered call took place on April, 3 of 1973 in New York, Dr. Cooper was in the street near Manhattan Hilton, and the base station was placed on the roof of Burlington Consolidator Tower (Alliance Capital Building today). And at the moment of his triumph, Dr. Cooper called… Joel Engel. Their conversation was roughly as follows: “Hi Joel – guess where I'm calling from?' Joel, I'm calling you from a 'real' cellular telephone. A portable handheld telephone”.
  • More:
  • From
  • From A Brief History of the Mobile Phone, M:Metrics data, New York Times article
  • Source:
  • Smartphonesv pc
  • Windows Phone viPhone – windows image from marketplace; iPhone image from my device
  • Android viPhone – Android image from marketplace; iPhone image from my device
  • Android viPhone – Android image from marketplace; iPhone image from my device
  • WHY social media as a communications tool? Mobile : ubiquitous
  • Mobile ubiquitous : three generations
  • Mobile ubiquitous : The fourth generation
  • Transcript

    • 1. Evolution Of The Mobile Ecosystem
      16 Sept 2010
    • 2. 4B v 1B
    • 3. 75%
      Jan 2010 - Forrester
    • 4. 17%
      Jan 2010 - Forrester
    • 5. September 2009 “The State Of Consumers And Technology: Benchmark 2009, US”
      Mobile: Older Families Have The Most Phones
    • 6. What’s Going On?
      Ubiquitous wireless broadband
      Devices that make it easy to do more than talk
      Network effects
      “Affordable” services
    • 7. The Brick Era: Motorola DynaTAC
      Bell Labs proposed the idea of a cellular network in 1947
      Japan launched first (analog) network in 1979; Nordic network launched in 1981
      First handheld mobile phone in the US debuted in 1983; Motorola DynaTAC8000x, cost $4K ($8,762 today)
    • 8. The Flip Phone
      Motorola MicroTAC introduced in 1989; GSM-compatible (2G) and TDMA/Dual-Mode introduced in 1994
      Reportedly inspired by Star Trek
    • 9. Candy Bar
      2G (digital) network launched in Finland in 1991 included SMS
    • 10. Smart Phones:Nokia 9000 Communicator, 1996
    • 11. Smart Phones: Palm Treo 180,2002
    • 12. Smart Phones: Nokia 6650 (3G), 2002
    • 13. Smart Phones: RIM BlackBerry 58102002
    • 14. Smart Phones: Motorola RazrV3, 2004
    • 15. Smart Phones: Apple iPhone, 2007The Touch Era Is Born
    • 16. SomeiPhone Data Points
      March 2008: 85% iPhone users access news & info v 13.1% all mobile users and 58% all smart phone users
      More than 2,000 mobile applications in less than 1 year
      More than 10,000 mobile applications downloaded w/in 6 months of 3GS (June 2009)
    • 17. The Mobile Ecosystem
      Operators and Networks
      Operating Systems
    • 18. Operators & Networks
      China Mobile, >500M subscribers
      Vodafone, >340M subscribers
      Telefonica, >265M subscribers
      America Movil, >182M subscribers
      Telenor, >164M subscribers
      Verizon (45% Vodafone), >92M subscribers
      AT&T, >85M subscribers
    • 19. Devices
      More than 4.6 billion cellphones
      More than 6-in-10 people have cellphones
    • 20. US Smartphone Market Share
    • 21. Operating Systems GlobalMarket Share
    • 22. Applications
      Frameworks are standardized; devices are not
      Device variables include
      Version supported
      Screen size
      Processor power
      Graphics capabilities
      Number and orientation of buttons
    • 23. Web As Alternative?
      Web browser as solution to variability versus developing for a platform, such as iPhone or Android
      But each version of a device may have a different browser and/or a different version
      Operators set these requirements
      Problem: device fragmentation
    • 24. Types : SMS
      Most basic: SMS
      Send keyword (“health”) to a shortcode (“12345”) and get something in return
      Think Twitter, Haiti fundraiser, WashDOT
    • 25. Types: Mobile Web App
      Mobile Web Apps
      Basic HTML, CSS, Javascript
      Challenge to support multiple devices
      Logical extension of web apps
      Alters views in place rather than loading new pages
    • 26. Types : “Native Apps”
      Created and compiled for each platform
      Best-in-class user experience
      Cannot be easily ported to other devices
      An exception: games are relatively easy to port
    • 27.
    • 28. What’s Different?
      Designing for fingers/touchscreens
      Memory, CPU, power limits
      Screen size
      Task focus
      Location-based features
      Iffy-or-slow Internet access
    • 29. AP
    • 30. BBC
    • 31. NPR
    • 32. Positioning Mobile
      Seventh mass medium - TomiAhonen
      Audio Recording
    • 33. Positioning Mobile
      First personal mass medium
      First always-on mass medium
      First always-carried mass medium
      First mass medium where individuals can be identified
      First mass medium to facilitate the “creative impulse”
      Source: Mobile Design and Development (p39) and
    • 34. Context
      Most mobile tasks are short
      Most mobile tasks are undertaken “in between” something else … waiting in line, riding the bus, walking between meetings
    • 35.
    • 36.
    • 37.
    • 38. Take-Aways
      Immediate, Personal
      $ Is The Question
      Mobile devices soon to be key gateway to our digital world
    • 39. Credits
      • Woman with mobile phone:
      • 40. Man with mobile phone:
      • 41. Three generations with mobile phone:
    • Credits
      Kathy E. Gill, @kegill
      Creative Commons: non-commercial, attribution, share-and-share-alike
      • Historical device images copyright respective owners, used here via Fair Use Doctrine
      • 42. iPhoneapp images made using my device
      • 43. Woman with mobile phone:
      • 44. Man with mobile phone:
      • 45. Three generations with mobile phone: