• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Evolution of the Mobile Ecosystem
 

Evolution of the Mobile Ecosystem

on

  • 2,297 views

Historical look at mobile market; introduction of development framework; examples from iPhone, Android, Windows Phone; tips for screen captures and linking to respective application markets. Lecture 2 ...

Historical look at mobile market; introduction of development framework; examples from iPhone, Android, Windows Phone; tips for screen captures and linking to respective application markets. Lecture 2 in COM597, Summer 2010, University of Washington: http://uwsmartphones.wordpress.com/

Statistics

Views

Total Views
2,297
Views on SlideShare
2,283
Embed Views
14

Actions

Likes
1
Downloads
56
Comments
0

2 Embeds 14

http://uwsmartphones.wordpress.com 7
http://moviles2punto0.blogspot.com 7

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • How did we get from here to there? iRetroPhone
  • More: http://en.wikipedia.org/wiki/Motorola_DynaTAChttp://www.retrobrick.com/moto8000.htmlhttp://www.mobile-review.com/print.php?filename=/articles/2007/form-factors-en.shtmlThe first DynaTac-powered call took place on April, 3 of 1973 in New York, Dr. Cooper was in the street near Manhattan Hilton, and the base station was placed on the roof of Burlington Consolidator Tower (Alliance Capital Building today). And at the moment of his triumph, Dr. Cooper called… Joel Engel. Their conversation was roughly as follows: “Hi Joel – guess where I'm calling from?' Joel, I'm calling you from a 'real' cellular telephone. A portable handheld telephone”.
  • More: http://en.wikipedia.org/wiki/Motorola_MicroTAChttp://www.pcworld.com/article/180725/motorola_microtac.html
  • http://www.mobile-review.com/articles/2007/form-factors2-en.shtml
  • From http://www.freelance-writers.org/?p=222http://www.premiumwp.net/uncategorized/the-evolution-of-mobile-phones-11-pictures/
  • http://danbricklin.com/log/treo180.htmhttp://reviews.cnet.com/smartphones/palm-treo-180/4505-6452_7-7629257.htmlhttp://palmwebos.org/2009/04/02/motionapps-the-company-behind-classic/
  • From A Brief History of the Mobile Phone, M:Metrics data, New York Times article
  • http://www.chinamobileltd.com/ir.php?menu=11http://mobile.engadget.com/2009/09/22/china-mobile-hits-a-half-billion-subscribers/http://www.vodafone.com/start/about_vodafone/who_we_are.htmlhttp://www.telefonica.com/en/about_telefonica/html/home/home.shtmlhttp://www.americamovil.com/http://www.telenor.com/en/about-us/our-business/http://en.wikipedia.org/wiki/At%26thttp://en.wikipedia.org/wiki/Vodafone#The_Americashttp://en.wikipedia.org/wiki/Verizon_Wireless
  • http://en.wikipedia.org/wiki/List_of_countries_by_number_of_mobile_phones_in_usehttp://www.usatoday.com/tech/news/2009-03-02-un-digital_N.htmhttp://arstechnica.com/gadgets/news/2010/05/mobile-market-up-smartphones-up-iphone-and-android-way-up-1.ars
  • http://www.silicus.com/mobile-offshore-development-services/rim-blackberry-software-applications-development-programming.html
  • Windows Phone viPhone – windows image from marketplace; iPhone image from my device
  • Android viPhone – Android image from marketplace; iPhone image from my device
  • Android viPhone– Android image from marketplace; iPhone image from my device
  • http://www.scribd.com/doc/5306682/Tomi-Ahonens-Mobile-As-The-7th-Mass-Media-Excerpt

Evolution of the Mobile Ecosystem Evolution of the Mobile Ecosystem Presentation Transcript

  • Evolution Of The Mobile Ecosystem
    iRetroPhone
  • The Brick Era: Motorola DynaTAC
    Bell Labs proposed the idea of a cellular network in 1947
    Japan launched first (analog) network in 1979; Nordic network launched in 1981
    First handheld mobile phone in the US debuted in 1983; Motorola DynaTAC8000x, cost $4K ($8,762 today)
  • The Flip Phone
    Motorola MicroTAC introduced in 1989; GSM-compatible (2G) and TDMA/Dual-Mode introduced in 1994
    Reportedly inspired by Star Trek
    Pocket-sized
  • Candy Bar
    2G (digital) network launched in Finland in 1991 included SMS
  • Smart Phones:Nokia 9000 Communicator, 1996
  • Smart Phones: Palm Treo 180,2002
  • Smart Phones: Nokia 6650 (3G), 2002
  • Smart Phones: RIM BlackBerry 58102002
  • Smart Phones: Motorola RazrV3, 2004
  • Smart Phones: Apple iPhone, 2007The Touch Era Is Born
  • Some Data Points
    March 2008: 85% iPhone users access news & info v 13.1% all mobile users and 58% all smart phone users
    More than 2,000 mobile applications in less than 1 year
    More than 10,000 mobile applications downloaded w/in 6 months of 3GS (June 2009)
  • The Mobile Ecosystem
    Operators and Networks
    Devices
    Operating Systems
    Application Frameworks
    Applications
  • Operators & Networks
    China Mobile, >500M subscribers
    Vodafone, >340M subscribers
    Telefonica, >265M subscribers
    America Movil, >182M subscribers
    Telenor, >164M subscribers
    […]
    Verizon (45% Vodafone), >92M subscribers
    AT&T, >85M subscribers
  • Devices
    More than 4.6 billion cellphones
    More than 6-in-10 people have cellphones
  • Operating Systems GlobalMarket Share
  • Application Frameworks
    Often Run On Top of OS
    Types:
    S60, Symbian
    Java-J2ME, basis for RIM
    Cocoa Touch, Apple
    Android SDK
    Adobe Flash Lite
    Windows
  • Applications
    Frameworks are standardized; devices are not
    Device variables include
    Version supported
    Screen size
    Processor power
    Graphics capabilities
    Number and orientation of buttons
  • Web As Alternative?
    Web browser as solution to variability versus developing for a platform, such as iPhone or Android
    But each version of a device may have a different browser and/or a different version
    Operators set these requirements
    Problem: device fragmentation
  • Types : SMS
    Most basic: SMS
    Send keyword (“health”) to a shortcode (“12345”) and get something in return
  • Types: Mobile Web App
    Mobile Web Apps
    Basic HTML, CSS, Javascript
    Challenge to support multiple devices
    Logical extension of web apps
    Alters views in place rather than loading new pages
  • Types : “Native Apps”
    Created and compiled for each platform
    Best-in-class user experience
    Cannot be easily ported to other devices
    An exception: games are relatively easy to port
  • AP
  • BBC
  • NPR
  • Positioning Mobile
    Seventh mass medium - TomiAhonen
    Printing
    Audio Recording
    Cinema
    Radio
    TV
    Internet
  • Positioning Mobile
    First personal mass medium
    First always-on mass medium
    First always-carried mass medium
    First mass medium where individuals can be identified
    First mass medium to facilitate the “creative impulse”
    Source: Mobile Design and Development (p39) and http://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html
  • Developing A Strategy
    Local government: mass transit, community participation, feedback on public works projects, interaction with city council, info about parks and recreation
    Health: access to patient records, access to public health info, first aid tips, nutrition labels, recipes, fitness tips
  • Context
    Most mobile tasks are short
    Most mobile tasks are undertaken “in between” something else … waiting in line, riding the bus, walking between meetings
  • Genres : Utilities
    Simple; short, task-based scenarios
    Minimal set up
    Examples
    Weather
    Calculator
    Clock
    Stopwatch
    ESPN Score Center
  • Genres : Productivity
    Structured, complex
    Accelerators, shortcuts
    Examples
    Amazon
    Facebook
    RedBox
    Wordpress
    Yelp
  • Genres : Immersive
    Full screen, entertainment, specialized tasks
    Examples
    BingMusic
    Kindle
    Ocarina
    SkyVoyager
    YouTube
  • Tips : Linking To Apps
    Find developer site (Google, Bing)
    Android Market (not all available)
    Congress, Sunlight Labs
    WindowsPhone Marketplace
    AP Mobile
    iTunes store (not straightforward)
    iTunes Link Maker FAQ
    iTunes Link Maker
  • iTunes Link Maker Example
  • Comparing Links
    iPhone
    http://itunes.apple.com/us/app/irentmovie-netflix-manager/id312286988?mt=8&uo=4
    http://www.oxycode.com/
    Android
    http://www.android.com/market/#app=com.sunlightlabs.android.congress
    http://sunlightlabs.com/
    WindowsPhone
    http://marketplace.windowsphone.com/details.aspx?appId=45d17172-e089-4a2e-8e58-46a0806322ec&retURL=/categories.aspx?categoryId=50073
  • Tips : Screen Captures
    iPhone: press “home” and “power” buttons simultaneously
    Android: Need to install Screenshot
    Nokia:Need to install a screenshot app
    Windows Phone:Need to install a screenshot app
  • Credits
    Kathy E. Gill, @kegill
    http://wiredpen.com/
    http://faculty.washington.edu/
    Creative Commons: non-commercial, attribution, share-and-share-alike
    Historical device images copyright respective owners, used here via Fair Use Doctrine
    iPhone app images made using my device