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Evolution Digital Media Technologies, Week 1
Evolution Digital Media Technologies, Week 1
Evolution Digital Media Technologies, Week 1
Evolution Digital Media Technologies, Week 1
Evolution Digital Media Technologies, Week 1
Evolution Digital Media Technologies, Week 1
Evolution Digital Media Technologies, Week 1
Evolution Digital Media Technologies, Week 1
Evolution Digital Media Technologies, Week 1
Evolution Digital Media Technologies, Week 1
Evolution Digital Media Technologies, Week 1
Evolution Digital Media Technologies, Week 1
Evolution Digital Media Technologies, Week 1
Evolution Digital Media Technologies, Week 1
Evolution Digital Media Technologies, Week 1
Evolution Digital Media Technologies, Week 1
Evolution Digital Media Technologies, Week 1
Evolution Digital Media Technologies, Week 1
Evolution Digital Media Technologies, Week 1
Evolution Digital Media Technologies, Week 1
Evolution Digital Media Technologies, Week 1
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Evolution Digital Media Technologies, Week 1

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COM546, MCDM, University of Washington …

COM546, MCDM, University of Washington
First night's lecture

Published in: Education, Business, Technology
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  • http://www.flickr.com/photos/ozlady/3353025268/
  • http://www.flickr.com/photos/pedrosimoes7/174516788/
  • http://www.flickr.com/photos/mharrsch/116025048/
  • http://www.flickr.com/photos/thomashawk/172495285/
  • http://www.flickr.com/photos/spodzone/754711341/
  • http://www.flickr.com/photos/marals/3821484254/
  • http://www.flickr.com/photos/drew/3127318/
  • So, what is new? http://www.flickr.com/photos/49968232@N00/88615334/
  • Transcript

    • 1. COM546 - Introduction Kathy E. Gill 6 January 2010
    • 2.  
    • 3. Our Brave New World <ul><li>We’ll set the stage for the quarter with EPIC2015 </li></ul><ul><li>We’ll define technology & communication </li></ul><ul><li>We’ll talk about “what’s new” in new media </li></ul>
    • 4. What is “technology”?
    • 5.  
    • 6. Technology Is … <ul><li>1: technical language; 2a: applied science ; 2b: a technical method of achieving a practical purpose; 3: a totality of the means employed to provide objects necessary for human sustenance and comfort </li></ul>
    • 7. Technology, Simply Put <ul><li>Knowledge used to solve problems and extend human potential. </li></ul><ul><li>Technology is about enabling change and amplifying its direction. </li></ul><ul><li>Think of it as facilitating the journey not (necessarily) setting the destination. </li></ul>
    • 8. Technologies Facilitate <ul><li>Dominance/influence of any technology is a function of many things (later!) </li></ul><ul><li>The ones we care about have an impact on communication </li></ul>
    • 9. Communication <ul><li>A process in which participants create and share information with one another in order to reach mutual understanding (Rogers, 1995). </li></ul>
    • 10. Non-Mediated
    • 11. Cave Painting Repro
    • 12. Printing Press - Type
    • 13.  
    • 14.  
    • 15. Mediated – Personal - PDA
    • 16.  
    • 17. 1. Concept of Scarcity <ul><li>Gone! </li></ul><ul><li>Bits can be easily shared; atoms cannot </li></ul><ul><ul><li>Implications for intellectual property (content owners now use digital rights management) </li></ul></ul><ul><ul><li>Implications for business models (Skype) </li></ul></ul><ul><li>Potentially devastating for an economic system built upon scarcity </li></ul>
    • 18. 2. Distance <ul><li>With global networks </li></ul><ul><ul><li>Work becomes independent of geography </li></ul></ul><ul><ul><li>Consumption becomes independent of geography </li></ul></ul><ul><ul><li>Social groups become independent of geography </li></ul></ul><ul><ul><li>Anything else? </li></ul></ul>
    • 19. 3. Time <ul><li>Time Shifting facilitates asynchronous communication </li></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>Tivo, ReplayTV </li></ul></ul><ul><ul><li>E-mail, voice mail (not IM) </li></ul></ul><ul><ul><li>Directly impacts the advertising model for TV, radio </li></ul></ul><ul><li>For work </li></ul><ul><ul><li>Distributed teams </li></ul></ul><ul><ul><li>24x7 work flow </li></ul></ul><ul><li>Anything else? </li></ul>
    • 20.  
    • 21. Credits <ul><li>Presentation by Kathy E. Gill </li></ul><ul><ul><li>CC share-and-share alike, non-commercial use </li></ul></ul><ul><ul><li>[email_address] , @kegill </li></ul></ul><ul><li>Flickr CC Images: </li></ul><ul><ul><li>Pencil: http://www.flickr.com/photos/ozlady/3353025268/ </li></ul></ul><ul><ul><li>Two men: http://www.flickr.com/photos/pedrosimoes7/174516788/ </li></ul></ul><ul><ul><li>Cave painting repro: http://www.flickr.com/photos/mharrsch/116025048/ </li></ul></ul><ul><ul><li>Printing press type: http://www.flickr.com/photos/thomashawk/172495285/ </li></ul></ul><ul><ul><li>Telegraph pole: http://www.flickr.com/photos/spodzone/754711341/ </li></ul></ul><ul><ul><li>UNIVAC: http://www.flickr.com/photos/marals/3821484254/ </li></ul></ul><ul><ul><li>Girl with PDA: http://www.flickr.com/photos/drew/3127318/ </li></ul></ul><ul><ul><li>3 : http://www.flickr.com/photos/49968232@N00/88615334/ </li></ul></ul><ul><li>“ Reflection”: http://csem.flinders.edu.au/courses/Computing/DigitalMedia.jpg </li></ul>

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