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Evolution Digital Media Technologies, Week 1
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Evolution Digital Media Technologies, Week 1

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COM546, MCDM, University of Washington …

COM546, MCDM, University of Washington
First night's lecture

Published in: Education, Business, Technology

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  • http://www.flickr.com/photos/ozlady/3353025268/
  • http://www.flickr.com/photos/pedrosimoes7/174516788/
  • http://www.flickr.com/photos/mharrsch/116025048/
  • http://www.flickr.com/photos/thomashawk/172495285/
  • http://www.flickr.com/photos/spodzone/754711341/
  • http://www.flickr.com/photos/marals/3821484254/
  • http://www.flickr.com/photos/drew/3127318/
  • So, what is new? http://www.flickr.com/photos/49968232@N00/88615334/
  • Transcript

    • 1. COM546 - Introduction Kathy E. Gill 6 January 2010
    • 2.  
    • 3. Our Brave New World
      • We’ll set the stage for the quarter with EPIC2015
      • We’ll define technology & communication
      • We’ll talk about “what’s new” in new media
    • 4. What is “technology”?
    • 5.  
    • 6. Technology Is …
      • 1: technical language; 2a: applied science ; 2b: a technical method of achieving a practical purpose; 3: a totality of the means employed to provide objects necessary for human sustenance and comfort
    • 7. Technology, Simply Put
      • Knowledge used to solve problems and extend human potential.
      • Technology is about enabling change and amplifying its direction.
      • Think of it as facilitating the journey not (necessarily) setting the destination.
    • 8. Technologies Facilitate
      • Dominance/influence of any technology is a function of many things (later!)
      • The ones we care about have an impact on communication
    • 9. Communication
      • A process in which participants create and share information with one another in order to reach mutual understanding (Rogers, 1995).
    • 10. Non-Mediated
    • 11. Cave Painting Repro
    • 12. Printing Press - Type
    • 13.  
    • 14.  
    • 15. Mediated – Personal - PDA
    • 16.  
    • 17. 1. Concept of Scarcity
      • Gone!
      • Bits can be easily shared; atoms cannot
        • Implications for intellectual property (content owners now use digital rights management)
        • Implications for business models (Skype)
      • Potentially devastating for an economic system built upon scarcity
    • 18. 2. Distance
      • With global networks
        • Work becomes independent of geography
        • Consumption becomes independent of geography
        • Social groups become independent of geography
        • Anything else?
    • 19. 3. Time
      • Time Shifting facilitates asynchronous communication
        • Podcasts
        • Tivo, ReplayTV
        • E-mail, voice mail (not IM)
        • Directly impacts the advertising model for TV, radio
      • For work
        • Distributed teams
        • 24x7 work flow
      • Anything else?
    • 20.  
    • 21. Credits
      • Presentation by Kathy E. Gill
        • CC share-and-share alike, non-commercial use
        • [email_address] , @kegill
      • Flickr CC Images:
        • Pencil: http://www.flickr.com/photos/ozlady/3353025268/
        • Two men: http://www.flickr.com/photos/pedrosimoes7/174516788/
        • Cave painting repro: http://www.flickr.com/photos/mharrsch/116025048/
        • Printing press type: http://www.flickr.com/photos/thomashawk/172495285/
        • Telegraph pole: http://www.flickr.com/photos/spodzone/754711341/
        • UNIVAC: http://www.flickr.com/photos/marals/3821484254/
        • Girl with PDA: http://www.flickr.com/photos/drew/3127318/
        • 3 : http://www.flickr.com/photos/49968232@N00/88615334/
      • “ Reflection”: http://csem.flinders.edu.au/courses/Computing/DigitalMedia.jpg