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Cultural Production In A Digital Age
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Cultural Production In A Digital Age



Lecture; explores forces shaping culture in an age of digital creation and sharing

Lecture; explores forces shaping culture in an age of digital creation and sharing



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Cultural Production In A Digital Age Cultural Production In A Digital Age Presentation Transcript

  • Cultural Production In The Digital Age: Barriers and Incentives
    • 11 October 2007 Kathy E. Gill
    • Web 2.0 technologies change how we interact with digital cultural objects. We are no longer merely a consumer; we are also a producer.
    • This is a shift from the late 20th century model:
  • What are the cultural industries?
    • News media
    • Advertising industry
    • Television & movies
    • Music
    • Fashion
    • What else?
  • Traditional Model
    • Mediated Communication:
      • One-way Mass Communication Model
      • Transition to circular (Osgood & Schramm) interpersonal model
  • In a Digital World, It Is Easier to Borrow, Copy, Manipulate
  • This means it is technically easier to express ourselves in new, creative ways.
  • The pejorative: The cult of the amateur
    • SuperBowl Commercials
    • YouTube Democratic Presidential Debate
  • Quotable
    • “[N]on-commercial cultural production and unconstrained expression within the Internet undermines capitalism’s production of meaning.” p135 - from Michael Strangelove, The Empire of Mind (University of Toronto Press, 2005)
  • The Clash
    • Culture as a freely flowing current of ideas and practices runs head first into culture as intellectual property
  • The Barrier: Copyright
    • Copyright originated in a time when the view of authors was romantic: "originality was elevated to being located in and belonging to the self of the author" ... words created by these authors were considered "original" and thus distinguishable from mass-produced commodities. (Lessig, presentation, Copyright, Cultural Production and Open Content Licensing)
  • Copyright Expansion
    • In 1709, copyright lasted 14 years
    • Today, 60-90 years
  • Copyright Reach
    • Originality was required in copyright law, historically
    • Today, only de minimis originality (examples from book)
      • Watch YouTube Clip
  • Copyright Scope
    • A movement from protecting the "copy" to the "idea"
    • Watch YouTube Clip
  • Incentives
    • Change the licenses
      • Creative Commons
      • Free Art
      • GNU
  • General Characteristics
    • Right to access or use
    • Right to make copies
    • Right to make modifications
    • Right to distribute
    • Right to create derivative works
  • Digital technologies enable a "Tinkering culture" -- a "read write rip burn culture"
  • Sources
    • Image - graffitti http://www.slideshare.net/imootee/web-20-and-media-20-presentation
    • Lessig, L. (n.d.) Copyright, Cultural Production and Open Content Licensing. Retrieved 10 October 2007 from https://pzwart.wdka.hro.nl/mdr/pubsfolder/liangessay/view