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CREATING A  MOBILE AP PLICATION
1. PICK A PLATFO                RM
1. PICK A PLATFO                        RMSmartphones reached 30%    market share in 2011.                Globally.
1. PICK A PLATFO                                    RM                     1st Qtr 2012106M Americans own smart phonesOper...
1. PICK A PLATFO                                        RM                         1st Qtr 201276.2M PCs shipped, down 15%...
1. PICK A PLATFO                                                  RM                            2011 estimateApple store:•...
2. CONTEXTWhat makes youridea MOBILE?
3 . GET TO KNOW THE JARGON
3 . GET TO KNOW THE JARGON           The more GeekSpeak you           know the better. Visit the           UW Smartphones ...
4. PIC K A CONCEPT Understand What Makes Apps          Successful
4. PIC K A CONCEPT Understand What Makes Apps          Successful      Today, we’re gonna talk (mostly) Mac
BE THE DOVE IN ASTOR E OF PIGEONS
BE THE DOVE IN ASTOR E OF PIGEONS  There are 1,000s of apps in the app store.
BE THE DOVE IN ASTOR E OF PIGEONS  There are 1,000s of apps in the app store.    What will make yours STAND OUT?
ANSWER THESE    1.Does your App  QUESTIONS                solve a unique                problem?               ~Jen Gordon...
ANSWER THESE                 1.Does your App  QUESTIONS                             solve a unique                        ...
ANSWER THESE      QUESTIONS    2. Does your App    serve a specific    niche?Smashing Magazine
ANSWER THESE      QUESTIONS    2. Does your App    serve a specific    niche?    Find a passionate niche    audience (i.e....
ANSWER THESE      QUESTIONS    3. Are you    building a better    wheel?Smashing Magazine
ANSWER THESE      QUESTIONS    3. Are you    building a better    wheel?    You must do    something better.Smashing Magaz...
ANSWER THESE  QUESTIONS4. Is your app stickyenough to warrantreturn visits?                        Smashing Magazine
ANSWER THESE  QUESTIONS4. Is your app stickyenough to warrantreturn visits?Attention spans areshort. Make sureyou’re engag...
ANSWER THESE  QUESTIONS               5. Should you build               a web app?
ANSWER THESE  QUESTIONS               5. Should you build               a web app?               Mobile devices are       ...
5. RESE ARCH YOURCOMPETITION     What are their core      functionalities?
5. RESE ARCH YOURCOMPETITION     What are their core      functionalities?   How are you going     to be better?
4. ESEARCH YOUR5. RCOMPETITIONPlay with the Top 10 apps.                             Smashing Magazine
4. ESEARCH YOUR5. RCOMPETITIONPlay with the Top 10 apps.How do they navigate?                             Smashing Magazine
4. ESEARCH YOUR5. RCOMPETITIONPlay with the Top 10 apps.How do they navigate?How are they organized?                      ...
4. ESEARCH YOUR5. RCOMPETITIONPlay with the Top 10 apps.How do they navigate?How are they organized?How do they take advan...
6. USEREXPERIENCE
6. USEREXPERIENCE       Using your app should be            ‘as easy as pie.’
6. USEREXPERIENCE             SUCCESSFUL APPS ARE:
6. USEREXPERIENCE             SUCCESSFUL APPS ARE:                FAST
6. USEREXPERIENCE             SUCCESSFUL APPS ARE:                FAST                  SIMPLE
6. USEREXPERIENCE             SUCCESSFUL APPS ARE:                FAST                  SIMPLE                      EFFECT...
4. USER6.           No one wants to             dig through layers,EXPERIENCE   icons or prompts to get             where ...
6. USER          No one wants to                 dig through layers,EXPERIENCE       icons or prompts to get              ...
4. USER6.EXPERIENCE             Become familiar with             Interface Guidelines             and usability           ...
6. USEREXPERIENCEFIND YOUR TARGETAUDIENCEUnderstand what theywill want to do.
6. USEREXPERIENCEFIND YOUR TARGETAUDIENCEUnderstand what theywill want to do.EX: If Your App is a GAME users will want to ...
6. USEREXPERIENCEFIND YOUR TARGETAUDIENCEUnderstand what theywill want to do.EX: If Your App is a UTILITY think about how ...
6. USEREXPERIENCEFIND YOUR TARGETAUDIENCEUnderstand what theywill want to do.Figure out what types of people will use your...
6. USEREXPERIENCE   SKETCH                     YOUR              INTERF                    ACE
6. USEREXPERIENCE       SKETCH                         YOUR                  INTERF             1. W                      ...
6. USEREXPERIENCE          SKETCH                            YOUR                     INTERF                1. W          ...
6. USEREXPERIENCE        SKETCH                          YOUR                   INTERF              1. W                  ...
6. USEREXPERIENCEDevelopers:Get involved earlyso designers knowwhat’s feasibleand what isn’t.
7. TOOLSMake sure you have all the basictools needed to execute the app.1. Get a SmartPhone or iPad.2. Join the developer ...
7. TOOLS1. Create your Certificates2. Define App IDs3. Create yourDistribution Provisioning Profile4. Prepare Application5...
8. PROMOTIONGet involved in Social Media.Set up fanpages andstart creatinghype aboutyour app toyour targetmarket(s).
8. PROMOTIONContact Friendsand Family.Create email listsand start spreadingthe word. You maybe surprised athow quickly 20“...
8. PROMOTIONPrepare fora HugeLaunch.
8. PROMOTIONPrepare fora HugeLaunch.        Exploit all               resources including               online PR, App    ...
8. PROMOTION         Prepare for       Multiple Releases
8. PROMOTION         Prepare for       Multiple Releases                   Save some features                   for future...
KEEP THEMOMENTUMGOINGIf you have a greatapp, followingthese steps areguaranteed to bringyou mobile appsuccess.
CREDITS    Danielle Gatsos    MCDM: UWSmartPhones    Kathy Gill    UW, MCDM    @kegill, wiredpen.com    http://www.slidesh...
Creating Mobile Applications
Creating Mobile Applications
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Creating Mobile Applications

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  • Hi Kathy, thanks for re-using my charts. Good to see other people seem to like'em :-) Could I ask you to enhance the credits and point to my website, http://www.peterfriese.de? Thanks :-)
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  • http://www.flickr.com/photos/azrainman/993139738/
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  • Gordon, Jen. (August 11, 2009). “How to Create Your First iPhone Application.” Smashing Magazine. Retrieved on August 17, 2010 from http://www.smashingmagazine.com/2009/08/11/how-to-create-your-first-iphone-application/.
  • Gordon, Jen. (August 11, 2009). “How to Create Your First iPhone Application.” Smashing Magazine. Retrieved on August 17, 2010 from http://www.smashingmagazine.com/2009/08/11/how-to-create-your-first-iphone-application/. CC Image: http://upload.wikimedia.org/wikipedia/commons/4/48/I-Suck-Neon.jpg
  • Gordon, Jen. (August 11, 2009). “How to Create Your First iPhone Application.” Smashing Magazine. Retrieved on August 17, 2010 from http://www.smashingmagazine.com/2009/08/11/how-to-create-your-first-iphone-application/. CC Image: http://upload.wikimedia.org/wikipedia/commons/4/48/I-Suck-Neon.jpg
  • Gordon, Jen. (August 11, 2009). “How to Create Your First iPhone Application.” Smashing Magazine. Retrieved on August 17, 2010 from http://www.smashingmagazine.com/2009/08/11/how-to-create-your-first-iphone-application/. CC Image:http://www.flickr.com/photos/12392252@N03/1496949592/sizes/o/
  • Gordon, Jen. (August 11, 2009). “How to Create Your First iPhone Application.” Smashing Magazine. Retrieved on August 17, 2010 from http://www.smashingmagazine.com/2009/08/11/how-to-create-your-first-iphone-application/. CC Image:http://www.flickr.com/photos/12392252@N03/1496949592/sizes/o/
  • Gordon, Jen. (August 11, 2009). “How to Create Your First iPhone Application.” Smashing Magazine. Retrieved on August 17, 2010 from http://www.smashingmagazine.com/2009/08/11/how-to-create-your-first-iphone-application/. CC Image: http://www.flickr.com/photos/foxypar4/1005046978/sizes/l/in/photostream/
  • Gordon, Jen. (August 11, 2009). “How to Create Your First iPhone Application.” Smashing Magazine. Retrieved on August 17, 2010 from http://www.smashingmagazine.com/2009/08/11/how-to-create-your-first-iphone-application/. CC Image: http://www.flickr.com/photos/foxypar4/1005046978/sizes/l/in/photostream/
  • Gordon, Jen. (August 11, 2009). “How to Create Your First iPhone Application.” Smashing Magazine. Retrieved on August 17, 2010 from http://www.smashingmagazine.com/2009/08/11/how-to-create-your-first-iphone-application/. CC Image: http://www.flickr.com/photos/foxypar4/1005046978/sizes/l/in/photostream/
  • Gordon, Jen. (August 11, 2009). “How to Create Your First iPhone Application.” Smashing Magazine. Retrieved on August 17, 2010 from http://www.smashingmagazine.com/2009/08/11/how-to-create-your-first-iphone-application/. CC Image: http://www.flickr.com/photos/foxypar4/1005046978/sizes/l/in/photostream/
  • http://www.flickr.com/photos/56252733@N00/4245025036/
  • http://www.flickr.com/photos/56252733@N00/4245025036/ http://mattgemmell.com/2011/07/22/apps-vs-the-web/ Tips for any web app: http://uxmovement.com/thinking/6-tips-to-help-you-build-a-great-web-application/
  • http://www.slideshare.net/peterfriese/cross-platform-mobile-development-11239246
  • http://www.slideshare.net/peterfriese/cross-platform-mobile-development-11239246
  • Gill, Kathy. (2010). “Smartphone Applications.” UW MCDM Instructor. Concept taken from Summer Quarter 2010. Lecture delivered at the University of Washington, Seattle, WA. http://www.flickr.com/photos/free-photos/3389124067/- core
  • Gill, Kathy. (2010). “Smartphone Applications.” UW MCDM Instructor. Concept taken from Summer Quarter 2010. Lecture delivered at the University of Washington, Seattle, WA. http://www.flickr.com/photos/free-photos/3389124067/- core
  • Gordon, Jen. (August 11, 2009). “How to Create Your First iPhone Application.” Smashing Magazine. Retrieved on August 17, 2010 from http://www.smashingmagazine.com/2009/08/11/how-to-create-your-first-iphone-application/.
  • Gordon, Jen. (August 11, 2009). “How to Create Your First iPhone Application.” Smashing Magazine. Retrieved on August 17, 2010 from http://www.smashingmagazine.com/2009/08/11/how-to-create-your-first-iphone-application/.
  • Gordon, Jen. (August 11, 2009). “How to Create Your First iPhone Application.” Smashing Magazine. Retrieved on August 17, 2010 from http://www.smashingmagazine.com/2009/08/11/how-to-create-your-first-iphone-application/.
  • Gordon, Jen. (August 11, 2009). “How to Create Your First iPhone Application.” Smashing Magazine. Retrieved on August 17, 2010 from http://www.smashingmagazine.com/2009/08/11/how-to-create-your-first-iphone-application/.
  • CC Image: http://www.flickr.com/photos/azrainman/993139738/ Resource: September 11, 2009. iPhone Application Development Version 1. “Chapter 1: Creating Killer iPhone Applications.” ITBusinessEdge. Louisville: NarrowCast Group LLC. Retrieved on August 18 th , 2010 from
  • CC Image: http://www.flickr.com/photos/azrainman/993139738/ Resource: September 11, 2009. iPhone Application Development Version 1. “Chapter 1: Creating Killer iPhone Applications.” ITBusinessEdge. Louisville: NarrowCast Group LLC. Retrieved on August 18 th , 2010 from
  • Gill, Kathy. (2010). “Smartphone Applications.” UW MCDM Instructor. Concept taken from Summer Quarter 2010. Lecture delivered at the University of Washington, Seattle, WA. CC Image: http://www.flickr.com/photos/azrainman/993139738/
  • Gill, Kathy. (2010). “Smartphone Applications.” UW MCDM Instructor. Concept taken from Summer Quarter 2010. Lecture delivered at the University of Washington, Seattle, WA. CC Image: http://www.flickr.com/photos/azrainman/993139738/
  • Gill, Kathy. (2010). “Smartphone Applications.” UW MCDM Instructor. Concept taken from Summer Quarter 2010. Lecture delivered at the University of Washington, Seattle, WA. CC Image: http://www.flickr.com/photos/azrainman/993139738/
  • Gill, Kathy. (2010). “Smartphone Applications.” UW MCDM Instructor. Concept taken from Summer Quarter 2010. Lecture delivered at the University of Washington, Seattle, WA. CC Image: http://www.flickr.com/photos/azrainman/993139738/
  • “ iPhone Application Development for Dummies.” (September 11, 2009). IT Business Edge. Louisville: Narrowcast Group. http://www.flickr.com/photos/isurusen/4312548323/ http://www.flickr.com/photos/kenlund/3375976203/
  • “ iPhone Application Development for Dummies.” (September 11, 2009). IT Business Edge. Louisville: Narrowcast Group. http://www.flickr.com/photos/isurusen/4312548323/ http://www.flickr.com/photos/kenlund/3375976203/
  • Gordon, Jen. (August 11, 2009). “How to Create Your First iPhone Application.” Smashing Magazine. Retrieved on August 17, 2010 from http://www.smashingmagazine.com/2009/08/11/how-to-create-your-first-iphone-application/. CC Image: http://www.flickr.com/photos/11186165@N07/2287032820/
  • Gill, Kathy. (2010). “Smartphone Applications.” UW MCDM Instructor. Concept taken from Summer Quarter 2010. Lecture delivered at the University of Washington, Seattle, WA. CC IMAGE: http://www.flickr.com/photos/fleur-design/698695902/
  • Gill, Kathy. (2010). “Smartphone Applications.” UW MCDM Instructor. Concept taken from Summer Quarter 2010. Lecture delivered at the University of Washington, Seattle, WA. CC IMAGE: http://www.flickr.com/photos/fleur-design/698695902/
  • Gill, Kathy. (2010). “Smartphone Applications.” UW MCDM Instructor. Concept taken from Summer Quarter 2010. Lecture delivered at the University of Washington, Seattle, WA. CC IMAGE: http://www.flickr.com/photos/fleur-design/698695902/
  • Gill, Kathy. (2010). “Smartphone Applications.” UW MCDM Instructor. Concept taken from Summer Quarter 2010. Lecture delivered at the University of Washington, Seattle, WA. CC IMAGE: http://www.flickr.com/photos/fleur-design/698695902/
  • “ iPhone Application Development for Dummies.” (September 11, 2009). IT Business Edge. Louisville: Narrowcast Group.
  • “ iPhone Application Development for Dummies.” (September 11, 2009). IT Business Edge. Louisville: Narrowcast Group.
  • “ iPhone Application Development for Dummies.” (September 11, 2009). IT Business Edge. Louisville: Narrowcast Group.
  • “ iPhone Application Development for Dummies.” (September 11, 2009). IT Business Edge. Louisville: Narrowcast Group.
  • CC Image: http://www.flickr.com/photos/magnera/4059250162/
  • “ iPhone Dev Center.” (2010). Apple. Retrieved on August 17, 2010 from http://developer.apple.com/iphone/index.action. “ Sample Non-Disclosure Agreement for iPhone Application Development.” (2010?). Iphoneappquotes.com Retrieved on August 17, 2010 from www. iphoneapp quotes.com/.../ iphone - app -development- non - disclosure - agreement -nda.pdf
  • “ iPhone Dev Center.” (2010). Apple. Retrieved on August 17, 2010 from http://developer.apple.com/iphone/index.action. “ Sample Non-Disclosure Agreement for iPhone Application Development.” (2010?). Iphoneappquotes.com Retrieved on August 17, 2010 from www. iphoneapp quotes.com/.../ iphone - app -development- non - disclosure - agreement -nda.pdf
  • Flarup, Michael. (March 3, 2010). “How to Market Your Mobile Application.” Smashing Magazine. Retrieved on July 18, 2010 from http://www.smashingmagazine.com/2010/03/03/how-to-market-your-mobile-app/
  • Flarup, Michael. (March 3, 2010). “How to Market Your Mobile Application.” Smashing Magazine. Retrieved on July 18, 2010 from http://www.smashingmagazine.com/2010/03/03/how-to-market-your-mobile-app/ CC Image: http://www.flickr.com/photos/nattu/4776978041/-beach
  • Flarup, Michael. (March 3, 2010). “How to Market Your Mobile Application.” Smashing Magazine. Retrieved on July 18, 2010 from http://www.smashingmagazine.com/2010/03/03/how-to-market-your-mobile-app/ CC Image: http://www.flickr.com/photos/34053291@N05/3878802787/
  • Flarup, Michael. (March 3, 2010). “How to Market Your Mobile Application.” Smashing Magazine. Retrieved on July 18, 2010 from http://www.smashingmagazine.com/2010/03/03/how-to-market-your-mobile-app/ CC Image: http://www.flickr.com/photos/34053291@N05/3878802787/
  • Flarup, Michael. (March 3, 2010). “How to Market Your Mobile Application.” Smashing Magazine. Retrieved on July 18, 2010 from http://www.smashingmagazine.com/2010/03/03/how-to-market-your-mobile-app/ CC Image: http://www.flickr.com/photos/34053291@N05/3878802787/
  • Flarup, Michael. (March 3, 2010). “How to Market Your Mobile Application.” Smashing Magazine. Retrieved on July 18, 2010 from http://www.smashingmagazine.com/2010/03/03/how-to-market-your-mobile-app/ CC Image: http://www.flickr.com/photos/34053291@N05/3878802787/
  • CC Image: http://www.flickr.com/photos/kitcowan/731269699/sizes/o/
  • Transcript of "Creating Mobile Applications"

    1. 1. CREATING A MOBILE AP PLICATION
    2. 2. 1. PICK A PLATFO RM
    3. 3. 1. PICK A PLATFO RMSmartphones reached 30% market share in 2011. Globally.
    4. 4. 1. PICK A PLATFO RM 1st Qtr 2012106M Americans own smart phonesOperating Systems• 51% Android• 31% iOS• 12% RIM
    5. 5. 1. PICK A PLATFO RM 1st Qtr 201276.2M PCs shipped, down 15%Apple:•17.2M “mobile PCs”, up 118%•13.6M iPads, 63% of market, up 162%HP: 8.9M; Acer: 6.9M
    6. 6. 1. PICK A PLATFO RM 2011 estimateApple store:•Twice Android storeAndroid owners:• “Less likely to buy”Apple owners:• 83 apps, 61% increase; free-to-paid: 4.5-to-1
    7. 7. 2. CONTEXTWhat makes youridea MOBILE?
    8. 8. 3 . GET TO KNOW THE JARGON
    9. 9. 3 . GET TO KNOW THE JARGON The more GeekSpeak you know the better. Visit the UW Smartphones website
    10. 10. 4. PIC K A CONCEPT Understand What Makes Apps Successful
    11. 11. 4. PIC K A CONCEPT Understand What Makes Apps Successful Today, we’re gonna talk (mostly) Mac
    12. 12. BE THE DOVE IN ASTOR E OF PIGEONS
    13. 13. BE THE DOVE IN ASTOR E OF PIGEONS There are 1,000s of apps in the app store.
    14. 14. BE THE DOVE IN ASTOR E OF PIGEONS There are 1,000s of apps in the app store. What will make yours STAND OUT?
    15. 15. ANSWER THESE 1.Does your App QUESTIONS solve a unique problem? ~Jen Gordon, Smashing Magazine
    16. 16. ANSWER THESE 1.Does your App QUESTIONS solve a unique problem?“Figure out what sucks, and how your app can makethe life of its user more comfortable.” ~Jen Gordon, Smashing Magazine
    17. 17. ANSWER THESE QUESTIONS 2. Does your App serve a specific niche?Smashing Magazine
    18. 18. ANSWER THESE QUESTIONS 2. Does your App serve a specific niche? Find a passionate niche audience (i.e. dog lovers) and watch your app go viral. Passionate people spread the word.Smashing Magazine
    19. 19. ANSWER THESE QUESTIONS 3. Are you building a better wheel?Smashing Magazine
    20. 20. ANSWER THESE QUESTIONS 3. Are you building a better wheel? You must do something better.Smashing Magazine
    21. 21. ANSWER THESE QUESTIONS4. Is your app stickyenough to warrantreturn visits? Smashing Magazine
    22. 22. ANSWER THESE QUESTIONS4. Is your app stickyenough to warrantreturn visits?Attention spans areshort. Make sureyou’re engagingyour user enoughby encouragingparticipation. Smashing Magazine
    23. 23. ANSWER THESE QUESTIONS 5. Should you build a web app?
    24. 24. ANSWER THESE QUESTIONS 5. Should you build a web app? Mobile devices are “task compromised.” How intensive is your app? If you’re replicating web content, consider HTML5/CSS.
    25. 25. 5. RESE ARCH YOURCOMPETITION What are their core functionalities?
    26. 26. 5. RESE ARCH YOURCOMPETITION What are their core functionalities? How are you going to be better?
    27. 27. 4. ESEARCH YOUR5. RCOMPETITIONPlay with the Top 10 apps. Smashing Magazine
    28. 28. 4. ESEARCH YOUR5. RCOMPETITIONPlay with the Top 10 apps.How do they navigate? Smashing Magazine
    29. 29. 4. ESEARCH YOUR5. RCOMPETITIONPlay with the Top 10 apps.How do they navigate?How are they organized? Smashing Magazine
    30. 30. 4. ESEARCH YOUR5. RCOMPETITIONPlay with the Top 10 apps.How do they navigate?How are they organized?How do they take advantage ofthe unique characteristics ofmobile (GPS, touch, etc.)? Smashing Magazine
    31. 31. 6. USEREXPERIENCE
    32. 32. 6. USEREXPERIENCE Using your app should be ‘as easy as pie.’
    33. 33. 6. USEREXPERIENCE SUCCESSFUL APPS ARE:
    34. 34. 6. USEREXPERIENCE SUCCESSFUL APPS ARE: FAST
    35. 35. 6. USEREXPERIENCE SUCCESSFUL APPS ARE: FAST SIMPLE
    36. 36. 6. USEREXPERIENCE SUCCESSFUL APPS ARE: FAST SIMPLE EFFECTIVE
    37. 37. 4. USER6. No one wants to dig through layers,EXPERIENCE icons or prompts to get where they need to go.
    38. 38. 6. USER No one wants to dig through layers,EXPERIENCE icons or prompts to get where they need to go. Easy Navigation is Key.
    39. 39. 4. USER6.EXPERIENCE Become familiar with Interface Guidelines and usability principles.
    40. 40. 6. USEREXPERIENCEFIND YOUR TARGETAUDIENCEUnderstand what theywill want to do.
    41. 41. 6. USEREXPERIENCEFIND YOUR TARGETAUDIENCEUnderstand what theywill want to do.EX: If Your App is a GAME users will want to beattheir high scores, and new users may needguidance and encouragement to keep playing.
    42. 42. 6. USEREXPERIENCEFIND YOUR TARGETAUDIENCEUnderstand what theywill want to do.EX: If Your App is a UTILITY think about how orwhere the task will be completed in real life, whatwill happen when the task is completed?
    43. 43. 6. USEREXPERIENCEFIND YOUR TARGETAUDIENCEUnderstand what theywill want to do.Figure out what types of people will use your app.Don’t leave anyone out, and create live scenariosfor testing.
    44. 44. 6. USEREXPERIENCE SKETCH YOUR INTERF ACE
    45. 45. 6. USEREXPERIENCE SKETCH YOUR INTERF 1. W ACE hat inf on eac o will b h scre e en?
    46. 46. 6. USEREXPERIENCE SKETCH YOUR INTERF 1. W ACE hat inf on eac o will b h scre e 2. How en? will yo your u u guid sers? e
    47. 47. 6. USEREXPERIENCE SKETCH YOUR INTERF 1. W ACE hat inf on eac o will b h scre e 2. How en? will yo your u u guid sers? e 3. How should be disp items layed?
    48. 48. 6. USEREXPERIENCEDevelopers:Get involved earlyso designers knowwhat’s feasibleand what isn’t.
    49. 49. 7. TOOLSMake sure you have all the basictools needed to execute the app.1. Get a SmartPhone or iPad.2. Join the developer program and download the SDK.3. Prepare a Non-Disclosure Agreement.
    50. 50. 7. TOOLS1. Create your Certificates2. Define App IDs3. Create yourDistribution Provisioning Profile4. Prepare Application5. Upload iTunes Connect
    51. 51. 8. PROMOTIONGet involved in Social Media.Set up fanpages andstart creatinghype aboutyour app toyour targetmarket(s).
    52. 52. 8. PROMOTIONContact Friendsand Family.Create email listsand start spreadingthe word. You maybe surprised athow quickly 20“likes” turns into2000!Smashing Magazine #2
    53. 53. 8. PROMOTIONPrepare fora HugeLaunch.
    54. 54. 8. PROMOTIONPrepare fora HugeLaunch. Exploit all resources including online PR, App review panels, niche networks and social media to build launch anticipation.
    55. 55. 8. PROMOTION Prepare for Multiple Releases
    56. 56. 8. PROMOTION Prepare for Multiple Releases Save some features for future releases; iterate often. Multiple releases also give an opportunity for ongoing promo.
    57. 57. KEEP THEMOMENTUMGOINGIf you have a greatapp, followingthese steps areguaranteed to bringyou mobile appsuccess.
    58. 58. CREDITS Danielle Gatsos MCDM: UWSmartPhones Kathy Gill UW, MCDM @kegill, wiredpen.com http://www.slideshare.net/kegill/creating-m Photos CC Mobile web/Native charts, Peter Friese
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