Creating Mobile Applications

CREATING A MOBILE AP PLICATION

1. PICK A PLATFO RM

1. PICK A PLATFO RMSmartphones reached 30% market share in 2011. Globally.

1. PICK A PLATFO RM 1st Qtr 2012106M Americans own smart phonesOperating Systems• 51% Android• 31% iOS• 12% RIM

1. PICK A PLATFO RM 1st Qtr 201276.2M PCs shipped, down 15%Apple:•17.2M “mobile PCs”, up 118%•13.6M iPads, 63% of market, up 162%HP: 8.9M; Acer: 6.9M

1. PICK A PLATFO RM 2011 estimateApple store:•Twice Android storeAndroid owners:• “Less likely to buy”Apple owners:• 83 apps, 61% increase; free-to-paid: 4.5-to-1

2. CONTEXTWhat makes youridea MOBILE?

3 . GET TO KNOW THE JARGON

3 . GET TO KNOW THE JARGON The more GeekSpeak you know the better. Visit the UW Smartphones website

4. PIC K A CONCEPT Understand What Makes Apps Successful

4. PIC K A CONCEPT Understand What Makes Apps Successful Today, we’re gonna talk (mostly) Mac

BE THE DOVE IN ASTOR E OF PIGEONS

BE THE DOVE IN ASTOR E OF PIGEONS There are 1,000s of apps in the app store.

BE THE DOVE IN ASTOR E OF PIGEONS There are 1,000s of apps in the app store. What will make yours STAND OUT?

ANSWER THESE 1.Does your App QUESTIONS solve a unique problem? ~Jen Gordon, Smashing Magazine

ANSWER THESE 1.Does your App QUESTIONS solve a unique problem?“Figure out what sucks, and how your app can makethe life of its user more comfortable.” ~Jen Gordon, Smashing Magazine

ANSWER THESE QUESTIONS 2. Does your App serve a specific niche?Smashing Magazine

ANSWER THESE QUESTIONS 2. Does your App serve a specific niche? Find a passionate niche audience (i.e. dog lovers) and watch your app go viral. Passionate people spread the word.Smashing Magazine

ANSWER THESE QUESTIONS 3. Are you building a better wheel?Smashing Magazine

ANSWER THESE QUESTIONS 3. Are you building a better wheel? You must do something better.Smashing Magazine

ANSWER THESE QUESTIONS4. Is your app stickyenough to warrantreturn visits? Smashing Magazine

ANSWER THESE QUESTIONS4. Is your app stickyenough to warrantreturn visits?Attention spans areshort. Make sureyou’re engagingyour user enoughby encouragingparticipation. Smashing Magazine

ANSWER THESE QUESTIONS 5. Should you build a web app?

ANSWER THESE QUESTIONS 5. Should you build a web app? Mobile devices are “task compromised.” How intensive is your app? If you’re replicating web content, consider HTML5/CSS.

5. RESE ARCH YOURCOMPETITION What are their core functionalities?

5. RESE ARCH YOURCOMPETITION What are their core functionalities? How are you going to be better?

4. ESEARCH YOUR5. RCOMPETITIONPlay with the Top 10 apps. Smashing Magazine

4. ESEARCH YOUR5. RCOMPETITIONPlay with the Top 10 apps.How do they navigate? Smashing Magazine

4. ESEARCH YOUR5. RCOMPETITIONPlay with the Top 10 apps.How do they navigate?How are they organized? Smashing Magazine

4. ESEARCH YOUR5. RCOMPETITIONPlay with the Top 10 apps.How do they navigate?How are they organized?How do they take advantage ofthe unique characteristics ofmobile (GPS, touch, etc.)? Smashing Magazine

6. USEREXPERIENCE

6. USEREXPERIENCE Using your app should be ‘as easy as pie.’

6. USEREXPERIENCE SUCCESSFUL APPS ARE:

6. USEREXPERIENCE SUCCESSFUL APPS ARE: FAST

6. USEREXPERIENCE SUCCESSFUL APPS ARE: FAST SIMPLE

6. USEREXPERIENCE SUCCESSFUL APPS ARE: FAST SIMPLE EFFECTIVE

4. USER6. No one wants to dig through layers,EXPERIENCE icons or prompts to get where they need to go.

6. USER No one wants to dig through layers,EXPERIENCE icons or prompts to get where they need to go. Easy Navigation is Key.

4. USER6.EXPERIENCE Become familiar with Interface Guidelines and usability principles.

6. USEREXPERIENCEFIND YOUR TARGETAUDIENCEUnderstand what theywill want to do.

6. USEREXPERIENCEFIND YOUR TARGETAUDIENCEUnderstand what theywill want to do.EX: If Your App is a GAME users will want to beattheir high scores, and new users may needguidance and encouragement to keep playing.

6. USEREXPERIENCEFIND YOUR TARGETAUDIENCEUnderstand what theywill want to do.EX: If Your App is a UTILITY think about how orwhere the task will be completed in real life, whatwill happen when the task is completed?

6. USEREXPERIENCEFIND YOUR TARGETAUDIENCEUnderstand what theywill want to do.Figure out what types of people will use your app.Don’t leave anyone out, and create live scenariosfor testing.

6. USEREXPERIENCE SKETCH YOUR INTERF ACE

6. USEREXPERIENCE SKETCH YOUR INTERF 1. W ACE hat inf on eac o will b h scre e en?

6. USEREXPERIENCE SKETCH YOUR INTERF 1. W ACE hat inf on eac o will b h scre e 2. How en? will yo your u u guid sers? e

6. USEREXPERIENCE SKETCH YOUR INTERF 1. W ACE hat inf on eac o will b h scre e 2. How en? will yo your u u guid sers? e 3. How should be disp items layed?

6. USEREXPERIENCEDevelopers:Get involved earlyso designers knowwhat’s feasibleand what isn’t.

7. TOOLSMake sure you have all the basictools needed to execute the app.1. Get a SmartPhone or iPad.2. Join the developer program and download the SDK.3. Prepare a Non-Disclosure Agreement.

7. TOOLS1. Create your Certificates2. Define App IDs3. Create yourDistribution Provisioning Profile4. Prepare Application5. Upload iTunes Connect

8. PROMOTIONGet involved in Social Media.Set up fanpages andstart creatinghype aboutyour app toyour targetmarket(s).

8. PROMOTIONContact Friendsand Family.Create email listsand start spreadingthe word. You maybe surprised athow quickly 20“likes” turns into2000!Smashing Magazine #2

8. PROMOTIONPrepare fora HugeLaunch.

8. PROMOTIONPrepare fora HugeLaunch. Exploit all resources including online PR, App review panels, niche networks and social media to build launch anticipation.

8. PROMOTION Prepare for Multiple Releases

8. PROMOTION Prepare for Multiple Releases Save some features for future releases; iterate often. Multiple releases also give an opportunity for ongoing promo.

KEEP THEMOMENTUMGOINGIf you have a greatapp, followingthese steps areguaranteed to bringyou mobile appsuccess.

CREDITS Danielle Gatsos MCDM: UWSmartPhones Kathy Gill UW, MCDM @kegill, wiredpen.com http://www.slideshare.net/kegill/creating-m Photos CC Mobile web/Native charts, Peter Friese

Creating Mobile Applications

by Kathy Gill

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