Creating Mobile Applications
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  • Hi Kathy, thanks for re-using my charts. Good to see other people seem to like'em :-) Could I ask you to enhance the credits and point to my website, http://www.peterfriese.de? Thanks :-)
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  • Gordon, Jen. (August 11, 2009). “How to Create Your First iPhone Application.” Smashing Magazine. Retrieved on August 17, 2010 from http://www.smashingmagazine.com/2009/08/11/how-to-create-your-first-iphone-application/. CC Image:http://www.flickr.com/photos/12392252@N03/1496949592/sizes/o/
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  • Gordon, Jen. (August 11, 2009). “How to Create Your First iPhone Application.” Smashing Magazine. Retrieved on August 17, 2010 from http://www.smashingmagazine.com/2009/08/11/how-to-create-your-first-iphone-application/. CC Image: http://www.flickr.com/photos/foxypar4/1005046978/sizes/l/in/photostream/
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  • Gordon, Jen. (August 11, 2009). “How to Create Your First iPhone Application.” Smashing Magazine. Retrieved on August 17, 2010 from http://www.smashingmagazine.com/2009/08/11/how-to-create-your-first-iphone-application/. CC Image: http://www.flickr.com/photos/foxypar4/1005046978/sizes/l/in/photostream/
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  • http://www.flickr.com/photos/56252733@N00/4245025036/ http://mattgemmell.com/2011/07/22/apps-vs-the-web/ Tips for any web app: http://uxmovement.com/thinking/6-tips-to-help-you-build-a-great-web-application/
  • http://www.slideshare.net/peterfriese/cross-platform-mobile-development-11239246
  • http://www.slideshare.net/peterfriese/cross-platform-mobile-development-11239246
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  • Gill, Kathy. (2010). “Smartphone Applications.” UW MCDM Instructor. Concept taken from Summer Quarter 2010. Lecture delivered at the University of Washington, Seattle, WA. http://www.flickr.com/photos/free-photos/3389124067/- core
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  • Gordon, Jen. (August 11, 2009). “How to Create Your First iPhone Application.” Smashing Magazine. Retrieved on August 17, 2010 from http://www.smashingmagazine.com/2009/08/11/how-to-create-your-first-iphone-application/.
  • Gordon, Jen. (August 11, 2009). “How to Create Your First iPhone Application.” Smashing Magazine. Retrieved on August 17, 2010 from http://www.smashingmagazine.com/2009/08/11/how-to-create-your-first-iphone-application/.
  • Gordon, Jen. (August 11, 2009). “How to Create Your First iPhone Application.” Smashing Magazine. Retrieved on August 17, 2010 from http://www.smashingmagazine.com/2009/08/11/how-to-create-your-first-iphone-application/.
  • CC Image: http://www.flickr.com/photos/azrainman/993139738/ Resource: September 11, 2009. iPhone Application Development Version 1. “Chapter 1: Creating Killer iPhone Applications.” ITBusinessEdge. Louisville: NarrowCast Group LLC. Retrieved on August 18 th , 2010 from
  • CC Image: http://www.flickr.com/photos/azrainman/993139738/ Resource: September 11, 2009. iPhone Application Development Version 1. “Chapter 1: Creating Killer iPhone Applications.” ITBusinessEdge. Louisville: NarrowCast Group LLC. Retrieved on August 18 th , 2010 from
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  • Gill, Kathy. (2010). “Smartphone Applications.” UW MCDM Instructor. Concept taken from Summer Quarter 2010. Lecture delivered at the University of Washington, Seattle, WA. CC Image: http://www.flickr.com/photos/azrainman/993139738/
  • Gill, Kathy. (2010). “Smartphone Applications.” UW MCDM Instructor. Concept taken from Summer Quarter 2010. Lecture delivered at the University of Washington, Seattle, WA. CC Image: http://www.flickr.com/photos/azrainman/993139738/
  • Gill, Kathy. (2010). “Smartphone Applications.” UW MCDM Instructor. Concept taken from Summer Quarter 2010. Lecture delivered at the University of Washington, Seattle, WA. CC Image: http://www.flickr.com/photos/azrainman/993139738/
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  • “ iPhone Application Development for Dummies.” (September 11, 2009). IT Business Edge. Louisville: Narrowcast Group.
  • “ iPhone Application Development for Dummies.” (September 11, 2009). IT Business Edge. Louisville: Narrowcast Group.
  • “ iPhone Application Development for Dummies.” (September 11, 2009). IT Business Edge. Louisville: Narrowcast Group.
  • “ iPhone Application Development for Dummies.” (September 11, 2009). IT Business Edge. Louisville: Narrowcast Group.
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  • Flarup, Michael. (March 3, 2010). “How to Market Your Mobile Application.” Smashing Magazine. Retrieved on July 18, 2010 from http://www.smashingmagazine.com/2010/03/03/how-to-market-your-mobile-app/
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Creating Mobile Applications Presentation Transcript

  • 1. CREATING A MOBILE AP PLICATION
  • 2. 1. PICK A PLATFO RM
  • 3. 1. PICK A PLATFO RMSmartphones reached 30% market share in 2011. Globally.
  • 4. 1. PICK A PLATFO RM 1st Qtr 2012106M Americans own smart phonesOperating Systems• 51% Android• 31% iOS• 12% RIM
  • 5. 1. PICK A PLATFO RM 1st Qtr 201276.2M PCs shipped, down 15%Apple:•17.2M “mobile PCs”, up 118%•13.6M iPads, 63% of market, up 162%HP: 8.9M; Acer: 6.9M
  • 6. 1. PICK A PLATFO RM 2011 estimateApple store:•Twice Android storeAndroid owners:• “Less likely to buy”Apple owners:• 83 apps, 61% increase; free-to-paid: 4.5-to-1
  • 7. 2. CONTEXTWhat makes youridea MOBILE?
  • 8. 3 . GET TO KNOW THE JARGON
  • 9. 3 . GET TO KNOW THE JARGON The more GeekSpeak you know the better. Visit the UW Smartphones website
  • 10. 4. PIC K A CONCEPT Understand What Makes Apps Successful
  • 11. 4. PIC K A CONCEPT Understand What Makes Apps Successful Today, we’re gonna talk (mostly) Mac
  • 12. BE THE DOVE IN ASTOR E OF PIGEONS
  • 13. BE THE DOVE IN ASTOR E OF PIGEONS There are 1,000s of apps in the app store.
  • 14. BE THE DOVE IN ASTOR E OF PIGEONS There are 1,000s of apps in the app store. What will make yours STAND OUT?
  • 15. ANSWER THESE 1.Does your App QUESTIONS solve a unique problem? ~Jen Gordon, Smashing Magazine
  • 16. ANSWER THESE 1.Does your App QUESTIONS solve a unique problem?“Figure out what sucks, and how your app can makethe life of its user more comfortable.” ~Jen Gordon, Smashing Magazine
  • 17. ANSWER THESE QUESTIONS 2. Does your App serve a specific niche?Smashing Magazine
  • 18. ANSWER THESE QUESTIONS 2. Does your App serve a specific niche? Find a passionate niche audience (i.e. dog lovers) and watch your app go viral. Passionate people spread the word.Smashing Magazine
  • 19. ANSWER THESE QUESTIONS 3. Are you building a better wheel?Smashing Magazine
  • 20. ANSWER THESE QUESTIONS 3. Are you building a better wheel? You must do something better.Smashing Magazine
  • 21. ANSWER THESE QUESTIONS4. Is your app stickyenough to warrantreturn visits? Smashing Magazine
  • 22. ANSWER THESE QUESTIONS4. Is your app stickyenough to warrantreturn visits?Attention spans areshort. Make sureyou’re engagingyour user enoughby encouragingparticipation. Smashing Magazine
  • 23. ANSWER THESE QUESTIONS 5. Should you build a web app?
  • 24. ANSWER THESE QUESTIONS 5. Should you build a web app? Mobile devices are “task compromised.” How intensive is your app? If you’re replicating web content, consider HTML5/CSS.
  • 25. 5. RESE ARCH YOURCOMPETITION What are their core functionalities?
  • 26. 5. RESE ARCH YOURCOMPETITION What are their core functionalities? How are you going to be better?
  • 27. 4. ESEARCH YOUR5. RCOMPETITIONPlay with the Top 10 apps. Smashing Magazine
  • 28. 4. ESEARCH YOUR5. RCOMPETITIONPlay with the Top 10 apps.How do they navigate? Smashing Magazine
  • 29. 4. ESEARCH YOUR5. RCOMPETITIONPlay with the Top 10 apps.How do they navigate?How are they organized? Smashing Magazine
  • 30. 4. ESEARCH YOUR5. RCOMPETITIONPlay with the Top 10 apps.How do they navigate?How are they organized?How do they take advantage ofthe unique characteristics ofmobile (GPS, touch, etc.)? Smashing Magazine
  • 31. 6. USEREXPERIENCE
  • 32. 6. USEREXPERIENCE Using your app should be ‘as easy as pie.’
  • 33. 6. USEREXPERIENCE SUCCESSFUL APPS ARE:
  • 34. 6. USEREXPERIENCE SUCCESSFUL APPS ARE: FAST
  • 35. 6. USEREXPERIENCE SUCCESSFUL APPS ARE: FAST SIMPLE
  • 36. 6. USEREXPERIENCE SUCCESSFUL APPS ARE: FAST SIMPLE EFFECTIVE
  • 37. 4. USER6. No one wants to dig through layers,EXPERIENCE icons or prompts to get where they need to go.
  • 38. 6. USER No one wants to dig through layers,EXPERIENCE icons or prompts to get where they need to go. Easy Navigation is Key.
  • 39. 4. USER6.EXPERIENCE Become familiar with Interface Guidelines and usability principles.
  • 40. 6. USEREXPERIENCEFIND YOUR TARGETAUDIENCEUnderstand what theywill want to do.
  • 41. 6. USEREXPERIENCEFIND YOUR TARGETAUDIENCEUnderstand what theywill want to do.EX: If Your App is a GAME users will want to beattheir high scores, and new users may needguidance and encouragement to keep playing.
  • 42. 6. USEREXPERIENCEFIND YOUR TARGETAUDIENCEUnderstand what theywill want to do.EX: If Your App is a UTILITY think about how orwhere the task will be completed in real life, whatwill happen when the task is completed?
  • 43. 6. USEREXPERIENCEFIND YOUR TARGETAUDIENCEUnderstand what theywill want to do.Figure out what types of people will use your app.Don’t leave anyone out, and create live scenariosfor testing.
  • 44. 6. USEREXPERIENCE SKETCH YOUR INTERF ACE
  • 45. 6. USEREXPERIENCE SKETCH YOUR INTERF 1. W ACE hat inf on eac o will b h scre e en?
  • 46. 6. USEREXPERIENCE SKETCH YOUR INTERF 1. W ACE hat inf on eac o will b h scre e 2. How en? will yo your u u guid sers? e
  • 47. 6. USEREXPERIENCE SKETCH YOUR INTERF 1. W ACE hat inf on eac o will b h scre e 2. How en? will yo your u u guid sers? e 3. How should be disp items layed?
  • 48. 6. USEREXPERIENCEDevelopers:Get involved earlyso designers knowwhat’s feasibleand what isn’t.
  • 49. 7. TOOLSMake sure you have all the basictools needed to execute the app.1. Get a SmartPhone or iPad.2. Join the developer program and download the SDK.3. Prepare a Non-Disclosure Agreement.
  • 50. 7. TOOLS1. Create your Certificates2. Define App IDs3. Create yourDistribution Provisioning Profile4. Prepare Application5. Upload iTunes Connect
  • 51. 8. PROMOTIONGet involved in Social Media.Set up fanpages andstart creatinghype aboutyour app toyour targetmarket(s).
  • 52. 8. PROMOTIONContact Friendsand Family.Create email listsand start spreadingthe word. You maybe surprised athow quickly 20“likes” turns into2000!Smashing Magazine #2
  • 53. 8. PROMOTIONPrepare fora HugeLaunch.
  • 54. 8. PROMOTIONPrepare fora HugeLaunch. Exploit all resources including online PR, App review panels, niche networks and social media to build launch anticipation.
  • 55. 8. PROMOTION Prepare for Multiple Releases
  • 56. 8. PROMOTION Prepare for Multiple Releases Save some features for future releases; iterate often. Multiple releases also give an opportunity for ongoing promo.
  • 57. KEEP THEMOMENTUMGOINGIf you have a greatapp, followingthese steps areguaranteed to bringyou mobile appsuccess.
  • 58. CREDITS Danielle Gatsos MCDM: UWSmartPhones Kathy Gill UW, MCDM @kegill, wiredpen.com http://www.slideshare.net/kegill/creating-m Photos CC Mobile web/Native charts, Peter Friese