Beyond The Fail Whale: Twitter For Lawyers

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Presentation for Avvocating Conference - Advanced Online Marketing Training for Lawyers; 21 January 2010; Seattle WA

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  • http://twitter.com/thatladyj/status/7900237085
  • http://twitter.com/keilanyINC/status/7897305283
  • http://twitter.com/BoBBiLLz/status/7910338781
  • WHY Twitter: Cocktail Party Metaphor - deconstruct
  • Breaks Geography – worldwide – news / networking / and for some of you, new clients
  • Real time yet asynchronous – less ephemeral than facebook status (no RTs, no search – why do you think Zuckerman wants everyone to make their FB status public?)
  • Who’s on Twitter? Still early adopter stage. Very different from FB or LI or MS. Most still use the web, although we think of Twitter as text.
  • Impt of mobile – early in the market but growing – question is how fast. Also, re stats, question about their being included since they don’t use twitter.com
  • Specifics about iPhone users – make it easy and we will do it (basic adoption theory for middle adopters)
  • How to find people to follow? – Twitter Lists
  • How to find people or issues or topics? Twitter search (et al)
  • Examine – ie, ThinkCompetition, resources, goals, topics – develop your strategy. Twitter is a tool, not “the answer”
  • Goals – you have to figure out how Twitter fits into your branding strategy – how much time you have – what you want to do
  • Understand the lingo or you can’t set goals!
  • BIG question – examples (Hillary, Obama, Edwards) – there is no “right” answer – there’s the answer that is right for you
  • Archives. Ugh. Twapkeeper (hashtags) – various services to archive your tweets or do your own – public record! Be cautious of what you say! You can also run searches on topics or people. How are you going to “display” your tweets?
  • Act – sometimes solo, sometimes in groups
  • Take pictures – tweet between meetings
  • Nutshell mail
  • Transparency – add value – avoid spam – 80-20 rule …. 30-30-30-10 rule …
  • Progress (to move forward)
  • TwitterAnalyzer
  • Beyond The Fail Whale: Twitter For Lawyers

    1. 1. Beyond The Fail Whale:<br />Twitter<br />For Lawyers<br />21 Jan 2010 - http://www.avvo.com/about_avvo/avvocating<br />
    2. 2. What We’ll Cover<br />Why Twitter<br />Who’s On Twitter<br />How To Use Twitter<br />
    3. 3. Enter: The Real-Time Web<br />
    4. 4.
    5. 5.
    6. 6.
    7. 7.
    8. 8.
    9. 9.
    10. 10.
    11. 11. April 2009 “Mobile Technographics®”<br />Mobile Technographics: Understanding The Connected Consumer<br />
    12. 12. June 2009 “Working iPhone Owners Tap The Mobile Internet”<br />More Working iPhone Owners Use Social Media<br />
    13. 13. How To Use Twitter<br />Listen<br />Examine<br />Act<br />Progress<br />
    14. 14.
    15. 15.
    16. 16.
    17. 17.
    18. 18.
    19. 19.
    20. 20.
    21. 21. Twitter Lingo<br />Tweet<br />DM<br />RT<br />@ Reply<br />.@ Reply<br /># Hashtags<br />Link Shorteners<br />
    22. 22. To Follow Or Not To Follow: That Is The (well, one) Question<br />
    23. 23.
    24. 24.
    25. 25.
    26. 26.
    27. 27.
    28. 28. Use Your SmartPhone<br />
    29. 29.
    30. 30.
    31. 31.
    32. 32.
    33. 33. Be TransparentBe AuthenticBe RelevantBe Helpful<br />
    34. 34.
    35. 35.
    36. 36.
    37. 37.
    38. 38.
    39. 39.
    40. 40.
    41. 41.
    42. 42.
    43. 43. The Last Word:Add Value<br />
    44. 44. If You Have Questions That I Haven’t Addressed…<br />
    45. 45. Contact Info & Resources<br />Kathy E. Gill@kegillkegill@uw.eduhttp://faculty.washington.edu/kegill<br />http://wiredpen.com/twitter/<br />
    46. 46. Photo Credits: CC Flickr Images<br />Party: http://www.flickr.com/photos/polvero/3517939540/<br />Listen: http://www.flickr.com/photos/imh/3297961043/<br />Examine (Rodin): http://www.flickr.com/photos/elkit/3714323388/<br />Bull’s Eye:http://www.flickr.com/photos/ogimogi/2223450729<br />Filing Cabinet: http://www.flickr.com/photos/nickperez/2569423078/<br />Act: http://www.flickr.com/photos/kevineddy/2449103652/<br />Progress: http://www.flickr.com/photos/sifter/8995367/<br />
    47. 47. Other Image Credits<br />Screen captures<br />“Earth” – NASA<br />Clock, Tap - iStockPhoto<br />
    48. 48. License<br />Creative Commons, share-and-share alike, attribution, non-commercial<br />

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