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Beyond The Fail Whale:,[object Object],Twitter,[object Object],For Lawyers,[object Object],21 Jan 2010 - http://www.avvo.com/about_avvo/avvocating,[object Object]
What We’ll Cover,[object Object],Why Twitter,[object Object],Who’s On Twitter,[object Object],How To Use Twitter,[object Object]
Enter: The Real-Time Web,[object Object]
Beyond The Fail Whale: Twitter For Lawyers
Beyond The Fail Whale: Twitter For Lawyers
Beyond The Fail Whale: Twitter For Lawyers
Beyond The Fail Whale: Twitter For Lawyers
Beyond The Fail Whale: Twitter For Lawyers
Beyond The Fail Whale: Twitter For Lawyers
Beyond The Fail Whale: Twitter For Lawyers
April 2009 “Mobile Technographics®”,[object Object],Mobile Technographics: Understanding The Connected Consumer,[object Object]
June 2009 “Working iPhone Owners Tap The Mobile Internet”,[object Object],More Working iPhone Owners Use Social Media,[object Object]
How To Use Twitter,[object Object],Listen,[object Object],Examine,[object Object],Act,[object Object],Progress,[object Object]
Beyond The Fail Whale: Twitter For Lawyers
Beyond The Fail Whale: Twitter For Lawyers
Beyond The Fail Whale: Twitter For Lawyers
Beyond The Fail Whale: Twitter For Lawyers
Beyond The Fail Whale: Twitter For Lawyers
Beyond The Fail Whale: Twitter For Lawyers
Beyond The Fail Whale: Twitter For Lawyers
Twitter Lingo,[object Object],Tweet,[object Object],DM,[object Object],RT,[object Object],@ Reply,[object Object],.@ Reply,[object Object],# Hashtags,[object Object],Link Shorteners,[object Object]
To Follow Or Not To Follow: That Is The (well, one) Question,[object Object]
Beyond The Fail Whale: Twitter For Lawyers
Beyond The Fail Whale: Twitter For Lawyers
Beyond The Fail Whale: Twitter For Lawyers
Beyond The Fail Whale: Twitter For Lawyers
Beyond The Fail Whale: Twitter For Lawyers
Use Your SmartPhone,[object Object]
Beyond The Fail Whale: Twitter For Lawyers
Beyond The Fail Whale: Twitter For Lawyers
Beyond The Fail Whale: Twitter For Lawyers
Beyond The Fail Whale: Twitter For Lawyers
Be TransparentBe AuthenticBe RelevantBe Helpful,[object Object]
Beyond The Fail Whale: Twitter For Lawyers
Beyond The Fail Whale: Twitter For Lawyers
Beyond The Fail Whale: Twitter For Lawyers
Beyond The Fail Whale: Twitter For Lawyers
Beyond The Fail Whale: Twitter For Lawyers
Beyond The Fail Whale: Twitter For Lawyers
Beyond The Fail Whale: Twitter For Lawyers
Beyond The Fail Whale: Twitter For Lawyers
Beyond The Fail Whale: Twitter For Lawyers
The Last Word:Add Value,[object Object]
If You Have Questions That I Haven’t Addressed…,[object Object]
Contact Info & Resources,[object Object],Kathy E. Gill@kegillkegill@uw.eduhttp://faculty.washington.edu/kegill,[object Object],http://wiredpen.com/twitter/,[object Object]
Photo Credits: CC Flickr Images,[object Object],Party: http://www.flickr.com/photos/polvero/3517939540/,[object Object],Listen: http://www.flickr.com/photos/imh/3297961043/,[object Object],Examine (Rodin): http://www.flickr.com/photos/elkit/3714323388/,[object Object],Bull’s Eye:http://www.flickr.com/photos/ogimogi/2223450729,[object Object],Filing Cabinet: http://www.flickr.com/photos/nickperez/2569423078/,[object Object],Act: http://www.flickr.com/photos/kevineddy/2449103652/,[object Object],Progress: http://www.flickr.com/photos/sifter/8995367/,[object Object]
Other Image Credits,[object Object],Screen captures,[object Object],“Earth” – NASA,[object Object],Clock, Tap - iStockPhoto,[object Object]
License,[object Object],Creative Commons, share-and-share alike, attribution, non-commercial,[object Object]

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Beyond The Fail Whale: Twitter For Lawyers

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Editor's Notes

  1. http://twitter.com/thatladyj/status/7900237085
  2. http://twitter.com/keilanyINC/status/7897305283
  3. http://twitter.com/BoBBiLLz/status/7910338781
  4. WHY Twitter: Cocktail Party Metaphor - deconstruct
  5. Breaks Geography – worldwide – news / networking / and for some of you, new clients
  6. Real time yet asynchronous – less ephemeral than facebook status (no RTs, no search – why do you think Zuckerman wants everyone to make their FB status public?)
  7. Who’s on Twitter? Still early adopter stage. Very different from FB or LI or MS. Most still use the web, although we think of Twitter as text.
  8. Impt of mobile – early in the market but growing – question is how fast. Also, re stats, question about their being included since they don’t use twitter.com
  9. Specifics about iPhone users – make it easy and we will do it (basic adoption theory for middle adopters)
  10. How to find people to follow? – Twitter Lists
  11. How to find people or issues or topics? Twitter search (et al)
  12. Examine – ie, ThinkCompetition, resources, goals, topics – develop your strategy. Twitter is a tool, not “the answer”
  13. Goals – you have to figure out how Twitter fits into your branding strategy – how much time you have – what you want to do
  14. Understand the lingo or you can’t set goals!
  15. BIG question – examples (Hillary, Obama, Edwards) – there is no “right” answer – there’s the answer that is right for you
  16. Archives. Ugh. Twapkeeper (hashtags) – various services to archive your tweets or do your own – public record! Be cautious of what you say! You can also run searches on topics or people. How are you going to “display” your tweets?
  17. Act – sometimes solo, sometimes in groups
  18. Take pictures – tweet between meetings
  19. Nutshell mail
  20. Transparency – add value – avoid spam – 80-20 rule …. 30-30-30-10 rule …
  21. Progress (to move forward)
  22. TwitterAnalyzer