1. TEST MARKETING
PLAN
PRESENTATION BY:
KEERTHI NINAN
S2 MBA
AVISHKAR

2. TEST MARKETING
Product development stage where
the product and its marketing plan are exposed to a
carefully chosen sample of the population for
deciding if to reject it before its full scale launch.

3. Test marketing plan for launching hydrogen car,
transparent toothpaste and fire cake in place
of gas cylinder

4. HYDROGEN CAR

5. HYDROGEN CAR
32% of the entire world's energy is consumed by Automobiles.
This implies if a change in the source of fuel for automobiles
happens; the world can save 32% of its oil produce.
Thus, a radical change in the source of fuel from hydrocarbon
based petrol and diesel can save a huge amount of oil for the
future and hence playing its major role in “Sustainable
Development”.

6. • Hydrogen car uses hydrogen as its onboard
fuel for motive power. It convert the chemical
energy of hydrogen to mechanical
energy either by burning hydrogen in
an internal combustion engine, or by reacting
hydrogen with oxygen in a fuel cell .

7. • Pricing
By focusing on the entire market by specializing in the design,
manufacture and maintenance of the “Hydrogen powered
engine‟ and can cater to a worldwide market.
This strategy will enable to operate in a high economy of
scale and hence reduce the manufacturing cost.. This will
help to enter competitive markets like India, China or
Japan.
Even though the capital expenditure of the car will be high
because of the engine, the operating expenditure that
includes running costs and maintenance will be greatly
reduced as the engine will be clean as the only residue
produced is water vapor

8. Place:
• Focusing on smaller niche market is feasible that
have demand for new technologies. Targeting
specific markets will help to create a foot hold in
the market and helps to expand quickly.
• The markets that can be concentrated upon are
the Middle East, Japan and the USA as the
demand for technologically advance automobiles
are higher than the other countries.

9. Test marketing
Standard testing :
Marketing campaign in selected areas that have demand
for cars and where the prices of fuel are high by:
• demonstrating the procedure and working of hydrogen
powered engines.
• creating an awareness about the eco friendly car with
no pollution.
• Feasibility structure and usefulness.
• Knowing interest of people through questionnaires.
• Making prototypes and testing.

10. TRANSPARENT TOOTHPASTE

11. SHINE TOOTHPASTE
Shine toothpaste(transparent) designed
especially for kids. The overall objective for
this plan is to make market awareness for the
Shine toothpaste in all regions of the country,
advertise objectives and make different
appeals, and open up opportunities in the
market for a new product.

12. • The Shine toothpaste for kids is now
introducing itself into the market to help bring
back healthy smiles.
• It comes in five different flavors which are
orange, grape, cherry, and watermelon.

13. • Shine has clinically proven fluorite that helps
to fight against and prevents cavities. The
toothpaste is a gel-like substance that is gentle
on the child’s enamel.
• It has fun flavors that all kids love, and makes
fighting cavities more fun

14. Consumer Analysis
• The ultimate target market will definitely
consist of the younger generation. We are
expecting the target market to range from
4years and over.

15. Test marketing
Can be done in two ways:
• Product trials
• Sampling
Product trials:
The best way to gain proper feedback is to perform product trials in Stores,shops.
During these trials, Shine toothpaste will receive feedback from the product
testers about other brands of children’s toothpaste and how Shine toothpaste
compares. By going to different areas , Shine toothpaste will get a sense of who is
going to buy and use this product.
Sampling:
Another test execution that will be used will be sampling. Shine toothpaste will call
on employees as well as children to hand out tiny samplings. The samples will be
handed out in places such as drugstores, schools, and children’s magazines such
as Highlights. Having kids sample the toothpaste will give Shine immense
feedback into the toothpaste and whether it’s suitable for kids or not.

16. FIRE CAKE IN PLACE OF GAS
CYLINDER

17. FIRE CAKE
• Fire cake is made out of cow dung and crop
residue that is it is dried and is in the form of a
dried cake.
• By burning the cake in a heat resistant
material we will be able to cook food for 4-5
hours
• It can be used upto 6-7 times

18. • The increasing use of LPG has lead to the
depletion of the gas. About 28.5% of people in
India use LPG cylinders.
• For that an alternative solution is fire cake
which will be feasible and more reliable
source of energy.
• The cost of using is also low.

19. Test marketing
Target market is where there is high usage of gas
cylinders. Where the number of members in a
family are high. Can be used alternatively for
gas so to reduce the cost of purchasing gas.

20. • Campaigning about the usage of fire cake.
• Demonstration of placing fire cake.
• Cost control and benefits of usage.
• By giving brochures and feedbacks
• Direct marketing.