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Tanishq SWOT
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Tanishq SWOT

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Tanishq

Tanishq

Published in: Business
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  • 1.  Hike in gold import duty to 15%  Efforts by Government to reduce the demand for Gold  Lower prices offered by local jewellers selling gold sourced through various other routes.  Latest RBI rules now mandate that any importer of gold will have to earmark 20 per cent of that gold for exports.
  • 2.  High gold prices and efforts by Government to reduce demand  Economic slowdown and lower disposable income Depreciation of rupee Increasing wages and costs
  • 3.  Jewellery is considered to be a tradition from ancestral time  Jewellery is considered auspicious (Mangalsuthra, Akshaya Thritiya)  Tanishq also stands for social status and prestige  jewellery has always been linked with Wealth, Prosperity and Power
  • 4.  Less labour intensive Use of technology to measure purity Innovative Design using CAD/CAM Technologically updated manufacturing unit leading to better quality
  • 5. All the glitters is purely gold Trustworthiness Credibility Respect Traditions
  • 6. Competition from local jewelers Western designs 18 carat wedding jewelry instead of the traditional 22 carat The brand name was markedly feminine Exquisite showroom but limited inventory on display
  • 7. Teenagers Collection Open 33 new stores in FY 14 Swarnanidhi Scheme Goldplus Future Scheme The confident matriarch segment

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