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Top washing machine brands in india

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  • 1. Top Washing Machine Brands in IndiaWith the changing status of Indian women washing machines which were initially a luxury itemhave today evolved to become a bare necessity at home. Since most of the women in India areworking there is little or no time left with them to carry out tedious work at home. These types ofmachines really come handy for the modern Indian women. Washing machines are not new to India. They were introduced in the Indian market quite a fewdecades ago. But the product took its own sweet time to convince the Indian masses. Whenwashing machines were first launched in the Indian market they were highly priced and couldnot be afforded by the normal middle class strata of society. But with the growth in the Indianeconomy and the rising income levels of the middle class washing machines slowly and steadilymade their way through most of the Indian houses.Indian being one of the most flourishing markets in the world over the last few decadeswitnessed the influx of numerous leading electronic brands. Since the market became saturatedthere was stiff competition among the major local and global electronic manufacturers. Thiscompetition proved beneficial for the Indian consumers since the prices of washing machines inIndia were really lowered. This in turn gave an impetus to the sales of the product.Most of the top Washing Machine Brands in India started refurbishing their existing models andalso introducing new models at absolute affordable rates. From the normal large sized look theproduct was transformed into a much space friendly and stylish one. Most of the current washingmachines offer both washing and drying facilities. Apart from a change in the look washingmachines in India currently also offer a host of other technical benefits. One of the latest washingmachines launched by Electrolux is Walky Talky. This machine guides a woman in each stepinvolved in using the machine. Then concepts like the Silver Nano technology were alsointroduced by Samsung. This technology destroys 99.9% of germs and bacteria, keeping theclothes free from any kind of harmful agents till the next 30 days of washingThe Top Washing Machine Brands in India are Whirlpool, Godrej, Hitachi, Haier, IFB andKenstar. These top washing machine brands offer a host of automatic and semiautomaticwashing machine models that make washing very easy.Top Washing Machine Brands in India 1. Whirlpool 2. LG 3. Electrolux 4. Samsung 5. IFB
  • 2. Washing MachineLoansThe Indian washing machine industry has shown a 30% growth in 2009 with the fully automaticwashing machine segment dominating the growth.This can be attributed to the decreasing price differential between the high end semi automaticwashing machine and the entry level fully automatic washing machine.LG washing machine, Videocon Washing Machine and Samsung Washing Machine continue todominate the overall washing machine marketing.Washing MachinesOverviewThe washing machine market is valued at Rs. 1500 crore and is growing at the rate of 22% this year (2007-08) compared to last year. The fully automatic and semi-automatic sub category isgrowing at the rate of 40% and 17% respectively. Washing machine sales is cyclical in natureand its sales commences with the onset of monsoon.Major PlayersSome of the major players in the category of washing machine market are: Whirlpool LG Electronics India Ltd. Videocon Samsung LG is the leader with 27% of market share. Whirlpool has a market share of 17%. Samsung has a market share of 14%.Products covered Fully automatic machines Semi-automatic machines Front loading washer Top loading washer Demand Drivers in Consumer Electronics Sector Some of the factors that are responsible for the growth in washing machine segment are: Increase in disposable income, rapid urbanization, increase in nuclear families, increasing number of working women, growth in per capita income, greater variety of choices, increasing consumerism etc.
  • 3. Washing machine market in the years 2006 and 2007 In 2006, the major players controlled 85% of the market while in 2007, the share of major players in washing machine market has been reduced to 70%, and the rest 30% of the market is controlled by smaller players. In 2006, the sales for washing machines was about 1.8 millionWhirlpool eyes 22% share of washingmachine marketET Bureau Jan 21, 2009, 07.46pm ISTCHENNAI: In its centenary year of inventing the washing machine, Whirlpool is launching aslew of products in this segment in a bid to up its marketshare. It is eyeing a 22% share of the Rs2,100-crore washing machine market in India by December, up from its current 15%."Our growth strategy this year would be to strengthen our core segments — refrigerators andwashing machines," Whirlpool India vice-president (marketing) Shantanu Das Gupta told ET onWednesday. He was in the city for the launch of a new range of fully automatic washingmachines in the 6 to 8 kg category.An investment of $4 million went into developing the new range, mostly on account of laying anew production line at its Pondicherry plant to produce some of the higher capacity models. Headded there would be more action on the washing machine front in the semi-automatic segmentlater this year.The company is planning a marketing campaign for the new range starting February. Whirlpoolsannual advertisement spend stood at around Rs 60 crore in FY08.Washing machines contribute to 25% to Whirlpool Indias turnover. Refrigerators account for55%. the balance comes from microwaves, air conditioners and water purifiers (a segment whichthe company stepped into only last year). There will also be some new models of refrigeratorsand air conditioners in summer, Mr Shantanu said.On the effect of the financial slowdown, Mr Shantanu said it would take another couple ofmonths to ascertain if the markets are back on track. He added the planning cycle at WhirlpoolIndia was now being done on a quarter to quarter basis rather than on an annual basis.Whilrpool has three plants in India — Faridabad (direct cool refrigetrators), Pune (frost freerefrigerators) and Pondicherry (washing machines).The new models are all in a price range of Rs 12,000 to Rs 24,000. Whirlpool India vice-president Tamal Kanti Saha said the some of the new models have been introduced at lower price
  • 4. points than usual for the features on offer to give customers the benefit of falling input prices likesteel.Washing machines have an overall penetration of 9% in the country, across both urban and ruralmarkets.units, while in 2007, the total market is going to be a whopping 2.2 million units.

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