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New recipes for the ever growing content cloud

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Slides I presented at the Business Cloud 9 Summit in London on Dec 2nd, 2009.

Slides I presented at the Business Cloud 9 Summit in London on Dec 2nd, 2009.

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  • 1. New recipes for the ever growing Cédric Hüsler content cloud Business Cloud 9 Summit - Dec 2009 - London Photo CC by Zoe
  • 2. Cédric Cédric Hüsler Marketing Directo r of Product er Cédric Hüsl .com cedric@day @keepthebyte In Web Content Management since 1999.
  • 3. Headquarter in Basel [Switzerland] and Boston [US] Founded 1993 - publicly traded since 2001 [DAYN] World-wide 130 employees +200 customers
  • 4. Agenda 5min Agile Web Marketing 15min Live Presentation of CQ5 15min Real-world scalability challenge 15min Open Standards for the Content Cloud 10min Questions & Answers
  • 5. [we are talking “Websites” now] A Website should?
  • 6. Rock!
  • 7. Content Makes Leads Leverage creative freedom Accommodate user groups Agility?
  • 8. Less numbers
  • 9. ... more vanity.
  • 10. Site Systems Owner CMO CIO Business IT Authors Developer
  • 11. demo Online Customere Marketing Customernt Experienc Platform Engageme Social WCM DAM Collab Applications
  • 12. IRRESISTIBLE PREMIUM BRANDING MISSION 10k Authors 100 GB 53 Servers 6 TB COMPLETE SCALE REACH TRUST Migration of 14 legacy 6.7Mio Unique Users/m systems into 1
  • 13. 4000 mil 2000 mil 0 mil Jan April July How many do I order in January?
  • 14. idle=cost Nov-Dec ‘08 Nov-Dec ‘09 Keep costs in line with .
  • 15. Is the talking about you?
  • 16. Servers : Sysadmin 1:10 - 1:20 1:50 1:1000
  • 17. Case Studies Full slide set on: http://www.slideshare.net/meshachjackson/ignite-zurich-newsweek
  • 18. Price Amazon Cloud > $15k / mo + > $5k setup Data Center < $20k / mo + $300k setup Full slide set on: http://www.slideshare.net/meshachjackson/ignite-zurich-newsweek
  • 19. http://2010.newsweek.com - over 1M visitors in less than 20 hours since go-live - 5M page views in one day
  • 20. IT Procurement Process?
  • 21. Source datacenterknowledge.com
  • 22. Do you do real-world load testing? =
  • 23. Standardized Content Infrastructure Connector Connector Content Repository Platform JCR Compliant Connector Connector CRX cloud edition
  • 24. The Reality of ECM DM sWCM tatic requires websites DAM jdk1.3 Win32 1998 WF WF TCL 2000 Borlanid Java EJB 2.0 WF elph D compiler no-linux eol support Acquired requires Repository in 99’ Repository IIS 5 Repository develop 1985 Acquired left er C/C++ in 96 ’
  • 25. Content Management Standards - CMIS - JCR http://jonontech.com/2009/11/26/cmis-jcr-and-osgi-for-idiots/
  • 26. Your data model is going to be... ...WRONG. it is ju mat t st a er of time
  • 27. A Content Repository!? CONTENT REPOSITORY FEATURES OF AN FEATURES OF A RDBMS FILESYSTEM Transactions, Query, Structure, Integrity Binaries, Hierarchy, Locking, Access Control + ALL THE OTHER GOOD STUFF YOU ALWAYS WANTED Unstructured, Versioning, Full-text, Multi-Value, Sort-Order, Observation JSR-170 & JSR-283
  • 28. RESTification of Data
  • 29. http://maps.google.com/maps? f=q&source=s_q&hl=en&geocode =&q=Barf%C3%BCsserplatz, +Basel&sll=47.46217,8.06375&ssp n=0.540356,1.098633&ie=UTF8&hq =&hnear=Barf%C3%BCsserplatz, +Basle,+Switzerland&z=16 vs. http://map.search.ch/basel/barfuesserplatz
  • 30. .../product.jsp?id=12346 Mistake 1 : Mistake 2: Mistake 3: Addressing the .jsp? What the “Script” heck? Does it have a name? /cars/audi/s4.details.html your IA what to display format - ? what a PDF?
  • 31. Investments in Megatrends. The Cloud Open Source Web & Content Standards
  • 32. What do you think? Photo by Thomas Hawk
  • 33. ( ...more information on http://www.day.com ) Agility Matters. For Business, For Authors, For Developers, For Infrastructure Cédric Hüsler ( cedric@day.com )

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