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Enabling the Agile Online Marketer with Day CQ5
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Enabling the Agile Online Marketer with Day CQ5

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Presentation given at - Matinale Digital Marketing et Web Social - in Paris. Organized by the Agence Interactive du groupe Business & Decision.

Presentation given at - Matinale Digital Marketing et Web Social - in Paris. Organized by the Agence Interactive du groupe Business & Decision.

Published in: Technology, Business

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  • 1. Enabling the Agile Online Marketer Cédric Hüsler Business & Decision - Nov 2009 - Paris
  • 2. Headquarter in Basel [Switzerland] and Boston [US] Founded 1993 - publicly traded since 2001 [DAYN] World-wide 130 employees +200 customers
  • 3. Cédric Cédric Hüsler Marketing Directo r of Product er Cédric Hüsl .com cedric@day @keepthebyte In Web Content Management since 1999.
  • 4. Less numbers
  • 5. ... more vanity.
  • 6. demo
  • 7. 1993 How Far We’ve Come? 1997
  • 8. Localization & Microsites Site Import Microsite HTML
  • 9. Reach People demo
  • 10. Landing Pages & Tracking
  • 11. Inside the Online Marketing ...and win. Identify Buy Campaign Now! Segment Target the audience Campaigns
  • 12. Real-time Personalization demo
  • 13. Traditional Marketing HiPPO* *Highest Paid Person’s Opinion
  • 14. Let your prospect decide. Your rs designe demo Your s HiPPO Your it f avour
  • 15. Create Stickiness applications, portlets, gadgets
  • 16. Creative Collaboration
  • 17. Ready for everything?
  • 18. ( ...more information on http://www.day.com ) Agility Matters. For Business, For Authors, For Developers, For Infrastructure Cédric Hüsler ( cedric@day.com )

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