Social Media MarketingWomen’s President’s Organizations      South Carolina Chapter
Outbound Marketing•   Traditional Media•   Print•   Radio•   TV•   Direct Mail•   Telemarketing•   Email
Inbound Marketing•   New Media•   Blogs•   Social Networks•   RSS Feeds•   Podcasts•   SEO•   Webcasts•   Viral Video•   O...
Outbound     vs.       Inbound•   Traditional          •   New media•   Push                 •   Pull•   Interruptive     ...
Inbound Marketing                     Get       Analyze                    Found             Convert
Get Found               Social               Media                         SEO/S        Text                          EM  ...
Get Found                    Facebook        Google+                Twitter                    Social                    M...
ConvertSocial Media         Website• Contests           • eBook• Sweepstakes        • Whitepaper• Coupons            • Web...
Analyze•   Traffic growth•   Channel optimization•   Google Analytics•   Facebook Insights
Analyze | Google Analytics
Analyze | Facebook Insights
Analyze | Facebook Insights
Analyze | TwitterCounter
Extras•   Google Apps   •   Linkedin Labs•   Hootsuite     •   CartoonMe•   Buffer        •   SocialMention•   ScreenFlow ...
QUESTIONS?
QUESTIONS?• What’s the difference b/n a Facebook business  page and personal account?• How should you respond to negative ...
QUESTIONS?• How can I use social media in a restrictive  market?• How do you use social media to find  QUALIFIED prospects...
QUESTIONS?• How much time should I spend on social media?• Is Facebook good for business?• Is a website your best bet as a...
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Womens Presidents' Organization

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Presentation to the South Carolina Chapter of Women's Presidents' Organizations on September 6, 2012

Published in: Business, Technology
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Womens Presidents' Organization

  1. 1. Social Media MarketingWomen’s President’s Organizations South Carolina Chapter
  2. 2. Outbound Marketing• Traditional Media• Print• Radio• TV• Direct Mail• Telemarketing• Email
  3. 3. Inbound Marketing• New Media• Blogs• Social Networks• RSS Feeds• Podcasts• SEO• Webcasts• Viral Video• Opt-in Newsletters
  4. 4. Outbound vs. Inbound• Traditional • New media• Push • Pull• Interruptive • Permission• $$$ • Time
  5. 5. Inbound Marketing Get Analyze Found Convert
  6. 6. Get Found Social Media SEO/S Text EM Website PR Email Ads
  7. 7. Get Found Facebook Google+ Twitter Social Media Pinterest YouTube Linkedin
  8. 8. ConvertSocial Media Website• Contests • eBook• Sweepstakes • Whitepaper• Coupons • Webinar• Petitions • Tipsheet• Quizzes • Text Campaign• Trivia challenge • Event
  9. 9. Analyze• Traffic growth• Channel optimization• Google Analytics• Facebook Insights
  10. 10. Analyze | Google Analytics
  11. 11. Analyze | Facebook Insights
  12. 12. Analyze | Facebook Insights
  13. 13. Analyze | TwitterCounter
  14. 14. Extras• Google Apps • Linkedin Labs• Hootsuite • CartoonMe• Buffer • SocialMention• ScreenFlow • Grader.com• Animoto.com • Wufoo.com• Dropbox • Xtranormal.com
  15. 15. QUESTIONS?
  16. 16. QUESTIONS?• What’s the difference b/n a Facebook business page and personal account?• How should you respond to negative comments? Who can see the comments?• Does your business increase with social media activity?• Who can post on the business page?
  17. 17. QUESTIONS?• How can I use social media in a restrictive market?• How do you use social media to find QUALIFIED prospects?• How can offload some of the social media work?• Who should you accept or decline on Linkedin?• My “Never Ever List”
  18. 18. QUESTIONS?• How much time should I spend on social media?• Is Facebook good for business?• Is a website your best bet as a PR or marketing tool. YES!!!!!!
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