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The Social Media Revolution | Strategy: Inbound Marketing
 

The Social Media Revolution | Strategy: Inbound Marketing

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Learn how an inbound marketing strategy can help you capitalize on the social media revolution.

Learn how an inbound marketing strategy can help you capitalize on the social media revolution.

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    The Social Media Revolution | Strategy: Inbound Marketing The Social Media Revolution | Strategy: Inbound Marketing Presentation Transcript

    • The Social Media Revolution
      Strategy: Inbound Marketing
      KeelySaye.com
    • Is Social Media a Fad?
      KeelySaye.com
    • Outbound Marketing
      Traditional Media
      Television
      Radio
      Print
      Telemarketing
      Trade Shows
      Direct Mail
      Email
      m
      KeelySaye.com
    • Inbound Marketing
      New Media
      Blogs
      Social Networks
      RSS Feeds
      Podcasts
      SEO
      Webcasts
      Viral video
      Opt-in E-newsletters
      m
      KeelySaye.com
    • Outbound vs Inbound
      Traditional
      Push
      Interruptive
      $$$
      New
      Pull
      Permission
      Time
      KeelySaye.com
    • Inbound Marketing
      Get Found
      Convert
      Analyze
      KeelySaye.com
    • 1. Get Found
      Build Online Presence
      Develop Content
      Publish
      SEO
      KeelySaye.com
    • 1. Get Found
      Build Online Presence
      Start a Facebook fan page
      Use Twitter for PR
      Use Linkedin for business networking
      Engage in forums
      Start groups
      Build networks
      KeelySaye.com
    • 1. Get Found
      Develop Content
      Blog
      Podcast
      Videos
      Presentations
      eBooks
      Webcasts
      News Releases
      KeelySaye.com
    • 1. Get Found
      Publish
      Your website/blog
      iTunes.com
      YouTube.com
      Slideshare.com
      Flickr.com
      Facebook.com
      GoToMeeting.com
      KeelySaye.com
    • 1. Get Found
      On-Page SEO = 25%
      Text
      URL
      Page Title
      Page Descriptions
      Metatags (keywords)
      Alt-text
      Off-Page SEO = 75%
      Links
      Recommendations
      KeelySaye.com
    • 2. Convert
      Call to Action
      Download free eBook
      Participate in free webinar
      Receive text message reminders
      KeelySaye.com
    • 2. Convert
      Landing Pages
      Micro-site within your domain
      Campaign focused
      Embed viral video
      Promote in blog, social media
      KeelySaye.com
    • 3. Analyze
      Traffic Growth
      Channel Optimization
      KeelySaye.com
    • Case Study
      KeelySaye.com
      KeelySaye.com
      MC Squared