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The Social Media Revolution | Strategy: Inbound Marketing

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The Social Media Revolution | Strategy: Inbound Marketing - Presentation Transcript

  1. The Social Media Revolution
    Strategy: Inbound Marketing
    KeelySaye.com
  2. Is Social Media a Fad?
    KeelySaye.com
  3. Outbound Marketing
    Traditional Media
    Television
    Radio
    Print
    Telemarketing
    Trade Shows
    Direct Mail
    Email
    m
    KeelySaye.com
  4. Inbound Marketing
    New Media
    Blogs
    Social Networks
    RSS Feeds
    Podcasts
    SEO
    Webcasts
    Viral video
    Opt-in E-newsletters
    m
    KeelySaye.com
  5. Outbound vs Inbound
    Traditional
    Push
    Interruptive
    $$$
    New
    Pull
    Permission
    Time
    KeelySaye.com
  6. Inbound Marketing
    Get Found
    Convert
    Analyze
    KeelySaye.com
  7. 1. Get Found
    Build Online Presence
    Develop Content
    Publish
    SEO
    KeelySaye.com
  8. 1. Get Found
    Build Online Presence
    Start a Facebook fan page
    Use Twitter for PR
    Use Linkedin for business networking
    Engage in forums
    Start groups
    Build networks
    KeelySaye.com
  9. 1. Get Found
    Develop Content
    Blog
    Podcast
    Videos
    Presentations
    eBooks
    Webcasts
    News Releases
    KeelySaye.com
  10. 1. Get Found
    Publish
    Your website/blog
    iTunes.com
    YouTube.com
    Slideshare.com
    Flickr.com
    Facebook.com
    GoToMeeting.com
    KeelySaye.com
  11. 1. Get Found
    On-Page SEO = 25%
    Text
    URL
    Page Title
    Page Descriptions
    Metatags (keywords)
    Alt-text
    Off-Page SEO = 75%
    Links
    Recommendations
    KeelySaye.com
  12. 2. Convert
    Call to Action
    Download free eBook
    Participate in free webinar
    Receive text message reminders
    KeelySaye.com
  13. 2. Convert
    Landing Pages
    Micro-site within your domain
    Campaign focused
    Embed viral video
    Promote in blog, social media
    KeelySaye.com
  14. 3. Analyze
    Traffic Growth
    Channel Optimization
    KeelySaye.com
  15. Case Study
    KeelySaye.com
    KeelySaye.com
    MC Squared

+ KeelySaye.comKeelySaye.com, 1 month ago

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