Social Media Revolution| Strategy: Inbound Marketing

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Now, more than ever, it is important for agencies and businesses to stay up to date with the shifting trends of the World Wide Web. KeelySaye.com specializes in helping advertising agencies and …

Now, more than ever, it is important for agencies and businesses to stay up to date with the shifting trends of the World Wide Web. KeelySaye.com specializes in helping advertising agencies and business owners engage audiences in the new consumer-to-consumer driven marketplace better known as social media. This model of inbound marketing often provides a more affordable alternative to traditional advertising, thereby attracting more prospects to businesses and more clients to agencies who offer these types of services.

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  • 1. The Social Media Revolution
    Strategy: Inbound Marketing
  • 2. The Social Media Revolution
  • 3. Outbound Marketing
    Traditional Media
    TV
    Radio
    Print
    Telemarketing
    Trade Shows
    Direct Mail
    Email
  • 4. Strategy: Inbound Marketing
    New Media
    Blogs
    Social Networks
    RSS Feeds
    Podcasts
    SEO
    Webcasts
    Viral Video
    Opt-in Newsletters
  • 5. Inbound vs Outbound
    New
    Pull
    Permission
    Time
    Traditional
    Push
    Interruptive
    $$$
  • 6. Inbound Marketing
    Get Found
    Convert
    Analyze
  • 7. Get Found
    Build an online presence
    Develop content
    Publish and promote
    Search engine optimization
  • 8. Get Found: Build an Online Presence
    Start a Facebook fan page
    Use Twitter for PR
    Use Linkedin for business networking
    Engage in forums
    Start groups
    Build networks
    Bookmark
  • 9. Why Facebook?
  • 10. Why Twitter?
  • 11. Get Found: Develop Content
    Blog
    Podcast
    Videos
    Presentations
    eBooks
    Webcasts
    News releases
  • 12. Get Found: Publish and Promote
    Your website/blog
    Facebook
    Twitter
    Linkedin
    YouTube
    Flickr
    iTunes
    Slideshare.net
    GoToMeeting
    Delicious
    StumbleUpon
    DIGG
  • 13. Get Found: Search Engine Optimization
    On-Page SEO = 25%
    Text
    URL
    Page title
    Page descriptions
    Metatags (keywords)
    Alt-text
    Off-Page SEO = 75%
    Inbound links
    Recommendations
  • 14. Convert:Call to Action
    Download free eBook/white paper/tip sheet
    Receive free text message reminders
    Register for an event
    Order your game to be mailed
  • 15. Convert:Landing Pages
    Microsite within your main domain
    Campaign focused
    Promote within blog, social networks
  • 16. Analyze
    Traffic growth
    Channel optimization
    Google Analytics
    Facebook Insights
  • 17. Google Analytics
  • 18. Facebook Insights
  • 19. QUESTIONS?