Social Media Monitoring and Publishing in Russia

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Day 2 in The Business of Social Media in Russia addresses the importance of monitoring and engagement in social media as well as publishing content on a regular basis. Hootsuite is a social media management dashboard that allows the social media manager to monitor, engage and publish across various platforms from one dashboard.

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  • Social Media Monitoring and Publishing in Russia

    1. 1. SOCIALMEDIAWORKSHOP MOSCOW – ST. PETERSBURG
    2. 2. Introduction to Social Media Software Keely Saye Inbound Marketing Director Riggs Partners
    3. 3. SCHEDULING POSTS
    4. 4. SCHEDULING POSTS http://blog.bufferapp.com/social-media-frequency-guide Your social media automation plan should include engagement outside of this schedule, but in general terms, this is how often you should schedule posts. VK or Facebook •1 - 2 times per day •7 days a week
    5. 5. SCHEDULING POSTS http://blog.bufferapp.com/social-media-frequency-guide Your social media automation plan should include engagement outside of this schedule, but in general terms, this is how often you should schedule posts. Twitter •14 times a day on weekdays • Midnight to 10 pm • 1 per hour •7 times a day on weekends • 3 am to 9 pm • Every 3 hours
    6. 6. SCHEDULING POSTS http://blog.bufferapp.com/social-media-frequency-guide Your social media automation plan should include engagement outside of this schedule, but in general terms, this is how often you should schedule posts. Linkedin •1 time per day •Weekdays •20 posts per month
    7. 7. SCHEDULING POSTS http://blog.bufferapp.com/social-media-frequency-guide Your social media automation plan should include engagement outside of this schedule, but in general terms, this is how often you should schedule posts. Google+ •All posts •Search engine optimization
    8. 8. HOOTSUITE A social media management system that takes the form of a dashboard and supports monitoring and scheduling posts across various networks. Company name and tagline goes here
    9. 9. HOOTSUITE
    10. 10. HOOTSUITE
    11. 11. HOOTSUITE
    12. 12. HOOTSUITE
    13. 13. HOOTSUITE
    14. 14. HOOTSUITE
    15. 15. HOOTSUITE
    16. 16. HOOTSUITE
    17. 17. HOOTSUITE
    18. 18. HOOTSUITE
    19. 19. HOOTSUITE
    20. 20. HOOTSUITE
    21. 21. HOOTSUITE
    22. 22. HOOTSUITE
    23. 23. SCHEDULING POSTS 1. Choose your networks 2. Write a compelling headline 3. Paste link to shorten 4. Schedule at a future date and time
    24. 24. SCHEDULING POSTS
    25. 25. SCHEDULING POSTS
    26. 26. SCHEDULING POSTS
    27. 27. THANKSFORATTENDING MOSCOW – ST. PETERSBURG

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