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Moore School of Business IMBA Presentation
Moore School of Business IMBA Presentation
Moore School of Business IMBA Presentation
Moore School of Business IMBA Presentation
Moore School of Business IMBA Presentation
Moore School of Business IMBA Presentation
Moore School of Business IMBA Presentation
Moore School of Business IMBA Presentation
Moore School of Business IMBA Presentation
Moore School of Business IMBA Presentation
Moore School of Business IMBA Presentation
Moore School of Business IMBA Presentation
Moore School of Business IMBA Presentation
Moore School of Business IMBA Presentation
Moore School of Business IMBA Presentation
Moore School of Business IMBA Presentation
Moore School of Business IMBA Presentation
Moore School of Business IMBA Presentation
Moore School of Business IMBA Presentation
Moore School of Business IMBA Presentation
Moore School of Business IMBA Presentation
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Moore School of Business IMBA Presentation

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Keely Saye presents

Keely Saye presents

Published in: Business, Technology
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Transcript

  • 1. The Social Media Revolution<br />Strategy: Inbound Marketing<br />Moore School IMBA Marketing Club<br />
  • 2. Outbound Marketing<br />Traditional Media<br />TV<br />Radio<br />Print<br />Telemarketing<br />Trade Shows<br />Direct Mail<br />Email<br />
  • 3. Strategy: Inbound Marketing<br />New Media<br />Blogs<br />Social Networks<br />RSS Feeds<br />Podcasts<br />SEO<br />Webcasts<br />Viral Video<br />Opt-in Newsletters<br />
  • 4. Inbound vs Outbound<br />New<br />Pull<br />Permission<br />Time<br />Traditional<br />Push<br />Interruptive<br />$$$<br />
  • 5. Inbound Marketing<br />Get Found<br />Convert<br />Analyze<br />
  • 6. Get Found<br />Build an online presence<br />Develop content<br />Publish and promote<br />Search engine optimization<br />
  • 7. Get Found: Build an Online Presence<br />Start a Facebook fan page<br />Use Twitter for PR<br />Use Linkedin for business networking<br />Engage in forums<br />Start groups<br />Build networks<br />Bookmark<br />
  • 8. Why Facebook?<br />
  • 9. Why Twitter?<br />
  • 10. Get Found: Develop Content<br />Blog<br />Podcast<br />Videos<br />Presentations<br />eBooks<br />Webcasts<br />News releases<br />
  • 11. Get Found: Publish and Promote<br />Your website/blog<br />Facebook<br />Twitter<br />Linkedin<br />YouTube<br />Flickr<br />iTunes<br />Slideshare.net<br />GoToMeeting<br />Delicious<br />StumbleUpon<br />DIGG<br />
  • 12. Get Found: Search Engine Optimization<br />On-Page SEO = 25%<br />Text<br />URL<br />Page title<br />Page descriptions<br />Metatags (keywords)<br />Alt-text<br />Off-Page SEO = 75%<br />Inbound links<br />Recommendations<br />
  • 13. Convert:Call to Action<br />Download free eBook/white paper/tip sheet<br />Receive free text message reminders<br />Register for an event<br />Order your game to be mailed<br />
  • 14. Convert:Landing Pages<br />Microsite within your main domain<br />Campaign focused<br />Promote within blog, social networks<br />
  • 15. Analyze<br />Traffic growth<br />Channel optimization<br />Google Analytics<br />Facebook Insights<br />
  • 16. Google Analytics<br />
  • 17. Facebook Insights<br />
  • 18.
  • 19. InboundMarketing.com<br />How to Blog Effectively for Business<br />SEO Crash Course to Get Found<br />Social Media & Building Community<br />Business uses for Facebook & Linkedin<br />Viral Marketing & World Wide Raves<br />Advanced SEO Tactics<br />Calls to Action & Landing Pages<br />Inbound Lead Nurturing<br />Successful Email Marketing<br />PR for Inbound Marketing<br />Twitter for Business<br />
  • 20. The Social Media Revolution<br />
  • 21. QUESTIONS?<br />

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