The Social Media Revolution<br />Strategy: Inbound Marketing<br />Moore School IMBA Marketing Club<br />
Outbound Marketing<br />Traditional Media<br />TV<br />Radio<br />Print<br />Telemarketing<br />Trade Shows<br />Direct Ma...
Strategy: Inbound Marketing<br />New Media<br />Blogs<br />Social Networks<br />RSS Feeds<br />Podcasts<br />SEO<br />Webc...
    Inbound         vs         Outbound<br />New<br />Pull<br />Permission<br />Time<br />Traditional<br />Push<br />Inter...
Inbound Marketing<br />Get Found<br />Convert<br />Analyze<br />
Get Found<br />Build an online presence<br />Develop content<br />Publish and promote<br />Search engine optimization<br />
Get Found: Build an Online Presence<br />Start a Facebook fan page<br />Use Twitter for PR<br />Use Linkedin for business ...
Why Facebook?<br />
Why Twitter?<br />
Get Found: Develop Content<br />Blog<br />Podcast<br />Videos<br />Presentations<br />eBooks<br />Webcasts<br />News relea...
Get Found: Publish and Promote<br />Your website/blog<br />Facebook<br />Twitter<br />Linkedin<br />YouTube<br />Flickr<br...
Get Found: Search Engine Optimization<br />On-Page SEO = 25%<br />Text<br />URL<br />Page title<br />Page descriptions<br ...
Convert:Call to Action<br />Download free eBook/white paper/tip sheet<br />Receive free text message reminders<br />Regist...
Convert:Landing Pages<br />Microsite within your main domain<br />Campaign focused<br />Promote within blog, social networ...
Analyze<br />Traffic growth<br />Channel optimization<br />Google Analytics<br />Facebook Insights<br />
Google Analytics<br />
Facebook Insights<br />
InboundMarketing.com<br />How to Blog Effectively for Business<br />SEO Crash Course to Get Found<br />Social Media & Buil...
The Social Media Revolution<br />
QUESTIONS?<br />
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Moore School of Business IMBA Presentation

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Keely Saye presents

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Moore School of Business IMBA Presentation

  1. 1. The Social Media Revolution<br />Strategy: Inbound Marketing<br />Moore School IMBA Marketing Club<br />
  2. 2. Outbound Marketing<br />Traditional Media<br />TV<br />Radio<br />Print<br />Telemarketing<br />Trade Shows<br />Direct Mail<br />Email<br />
  3. 3. Strategy: Inbound Marketing<br />New Media<br />Blogs<br />Social Networks<br />RSS Feeds<br />Podcasts<br />SEO<br />Webcasts<br />Viral Video<br />Opt-in Newsletters<br />
  4. 4. Inbound vs Outbound<br />New<br />Pull<br />Permission<br />Time<br />Traditional<br />Push<br />Interruptive<br />$$$<br />
  5. 5. Inbound Marketing<br />Get Found<br />Convert<br />Analyze<br />
  6. 6. Get Found<br />Build an online presence<br />Develop content<br />Publish and promote<br />Search engine optimization<br />
  7. 7. Get Found: Build an Online Presence<br />Start a Facebook fan page<br />Use Twitter for PR<br />Use Linkedin for business networking<br />Engage in forums<br />Start groups<br />Build networks<br />Bookmark<br />
  8. 8. Why Facebook?<br />
  9. 9. Why Twitter?<br />
  10. 10. Get Found: Develop Content<br />Blog<br />Podcast<br />Videos<br />Presentations<br />eBooks<br />Webcasts<br />News releases<br />
  11. 11. Get Found: Publish and Promote<br />Your website/blog<br />Facebook<br />Twitter<br />Linkedin<br />YouTube<br />Flickr<br />iTunes<br />Slideshare.net<br />GoToMeeting<br />Delicious<br />StumbleUpon<br />DIGG<br />
  12. 12. Get Found: Search Engine Optimization<br />On-Page SEO = 25%<br />Text<br />URL<br />Page title<br />Page descriptions<br />Metatags (keywords)<br />Alt-text<br />Off-Page SEO = 75%<br />Inbound links<br />Recommendations<br />
  13. 13. Convert:Call to Action<br />Download free eBook/white paper/tip sheet<br />Receive free text message reminders<br />Register for an event<br />Order your game to be mailed<br />
  14. 14. Convert:Landing Pages<br />Microsite within your main domain<br />Campaign focused<br />Promote within blog, social networks<br />
  15. 15. Analyze<br />Traffic growth<br />Channel optimization<br />Google Analytics<br />Facebook Insights<br />
  16. 16. Google Analytics<br />
  17. 17. Facebook Insights<br />
  18. 18.
  19. 19. InboundMarketing.com<br />How to Blog Effectively for Business<br />SEO Crash Course to Get Found<br />Social Media & Building Community<br />Business uses for Facebook & Linkedin<br />Viral Marketing & World Wide Raves<br />Advanced SEO Tactics<br />Calls to Action & Landing Pages<br />Inbound Lead Nurturing<br />Successful Email Marketing<br />PR for Inbound Marketing<br />Twitter for Business<br />
  20. 20. The Social Media Revolution<br />
  21. 21. QUESTIONS?<br />
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