Linkedin 101

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Linkedin 101

  1. 1. Linkedin 101 The Social Network for Business
  2. 2. Inbound vs Outbound • New • Pull • Permission • Time • Traditional • Push • Interruptive • $$$
  3. 3. Inbound marketing is a marketing strategy that focuses on getting found by customers.
  4. 4. Outbound Marketing • Traditional Media • TV • Radio • Print • Telemarketing • Trade Shows • Direct Mail • Email
  5. 5. Inbound Marketing • New Media • Blogs • Social Networks • RSS Feeds • Podcasts • SEO • Webcasts • Viral Video • Opt-in Newsletters
  6. 6. Why Facebook?
  7. 7. Why Twitter?
  8. 8. Why Linkedin? • Over 80 million users • Average household income $107,000 • Over 50% represent senior level management • 2nd and 3rd degree connections grows your network exponentially • Easy drip campaigning for sales professionals
  9. 9. Live Demonstration Go to Linkedin.com
  10. 10. QUESTIONS?

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