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Targeted New Media Strategies for Continuing Professional Education Professionals
 

Targeted New Media Strategies for Continuing Professional Education Professionals

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AICPA & CPA/SEA Interchange Conference presentation in Pasadena, CA July 23, 2010

AICPA & CPA/SEA Interchange Conference presentation in Pasadena, CA July 23, 2010

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    Targeted New Media Strategies for Continuing Professional Education Professionals Targeted New Media Strategies for Continuing Professional Education Professionals Presentation Transcript

    • Targeted New Media Strategies
      Continuing Professional Education
      AICPA & CPA/SEA Interchange Conference
      July 2010
    • The Social Media Revolution
    • Outbound Marketing
      Traditional Media
      TV
      Radio
      Print
      Telemarketing
      Trade Shows
      Direct Mail
      Email
    • Strategy: Inbound Marketing
      New Media
      Blogs
      Social Networks
      RSS Feeds
      Podcasts
      SEO
      Webcasts
      Viral Video
      Opt-in Newsletters
    • Inbound vs Outbound
      New
      Pull
      Permission
      Time
      Traditional
      Push
      Interruptive
      $$$
    • Inbound Marketing
      Get Found
      Convert
      Analyze
    • Get Found
      Build an online presence
      Develop content
      Publish and promote
      Search engine optimization
    • Get Found: Build an Online Presence
      Start a Facebook fan page
      Use Twitter for PR
      Use Linkedin for business networking
      Engage in forums
      Start groups
      Build networks
      Bookmark
    • Why Facebook?
    • Why Twitter?
    • Why Linkedin?
      Over 50 million users worldwide
      28% make $104,000 per year
      30% make $93,000 per year
      Search for “Accounting” executives w/in 50 miles of Pasadena =
    • Get Found: Develop Content
      Blog
      Podcast
      Videos
      Presentations
      eBooks
      Webcasts
      News releases
    • Get Found: Publish and Promote
      Your website/blog
      Facebook
      Twitter
      Linkedin
      YouTube
      Flickr
      iTunes
      Slideshare.net
      GoToMeeting
      Delicious
      StumbleUpon
      DIGG
    • Get Found: Search Engine Optimization
      On-Page SEO = 25%
      Text
      URL
      Page title
      Page descriptions
      Metatags (keywords)
      Alt-text
      Off-Page SEO = 75%
      Inbound links
      Recommendations
    • Convert:Call to Action
      Download free white paper/eBook/coloring book/Small Business Accounting Calendar/etc.
      Register for free webinar
      Receive free text message reminders
    • Convert:Landing Pages
      Microsite within your main domain
      Campaign focused
      Promote within blog, social networks
    • Analyze
      Traffic growth
      Channel optimization
      Google Analytics
      Facebook Insights
    • Google Analytics
    • Facebook Insights
    • QUESTIONS?
    • KeelySaye.comfacebook.com/KeelySayeMarketinglinkedin.com/KeelySayetwitter.com/KeelySayeflickr.com/KeelySayeslideshare.net/KeelyS