Targeted New Media Strategies<br /> Continuing Professional Education<br />AICPA & CPA/SEA Interchange Conference<br />Jul...
The Social Media Revolution<br />
Outbound Marketing<br />Traditional Media<br />TV<br />Radio<br />Print<br />Telemarketing<br />Trade Shows<br />Direct Ma...
Strategy: Inbound Marketing<br />New Media<br />Blogs<br />Social Networks<br />RSS Feeds<br />Podcasts<br />SEO<br />Webc...
    Inbound         vs         Outbound<br />New<br />Pull<br />Permission<br />Time<br />Traditional<br />Push<br />Inter...
Inbound Marketing<br />Get Found<br />Convert<br />Analyze<br />
Get Found<br />Build an online presence<br />Develop content<br />Publish and promote<br />Search engine optimization<br />
Get Found: Build an Online Presence<br />Start a Facebook fan page<br />Use Twitter for PR<br />Use Linkedin for business ...
Why Facebook?<br />
Why Twitter?<br />
Why Linkedin?<br />Over 50 million users worldwide<br />28% make $104,000 per year<br />30% make $93,000 per year<br />Sea...
Get Found: Develop Content<br />Blog<br />Podcast<br />Videos<br />Presentations<br />eBooks<br />Webcasts<br />News relea...
Get Found: Publish and Promote<br />Your website/blog<br />Facebook<br />Twitter<br />Linkedin<br />YouTube<br />Flickr<br...
Get Found: Search Engine Optimization<br />On-Page SEO = 25%<br />Text<br />URL<br />Page title<br />Page descriptions<br ...
Convert:Call to Action<br />Download free white paper/eBook/coloring book/Small Business Accounting Calendar/etc.<br />Reg...
Convert:Landing Pages<br />Microsite within your main domain<br />Campaign focused<br />Promote within blog, social networ...
Analyze<br />Traffic growth<br />Channel optimization<br />Google Analytics<br />Facebook Insights<br />
Google Analytics<br />
Facebook Insights<br />
QUESTIONS?<br />
KeelySaye.comfacebook.com/KeelySayeMarketinglinkedin.com/KeelySayetwitter.com/KeelySayeflickr.com/KeelySayeslideshare.net/...
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Targeted New Media Strategies for Continuing Professional Education Professionals

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AICPA & CPA/SEA Interchange Conference presentation in Pasadena, CA July 23, 2010

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Targeted New Media Strategies for Continuing Professional Education Professionals

  1. 1. Targeted New Media Strategies<br /> Continuing Professional Education<br />AICPA & CPA/SEA Interchange Conference<br />July 2010<br />
  2. 2. The Social Media Revolution<br />
  3. 3. Outbound Marketing<br />Traditional Media<br />TV<br />Radio<br />Print<br />Telemarketing<br />Trade Shows<br />Direct Mail<br />Email<br />
  4. 4. Strategy: Inbound Marketing<br />New Media<br />Blogs<br />Social Networks<br />RSS Feeds<br />Podcasts<br />SEO<br />Webcasts<br />Viral Video<br />Opt-in Newsletters<br />
  5. 5. Inbound vs Outbound<br />New<br />Pull<br />Permission<br />Time<br />Traditional<br />Push<br />Interruptive<br />$$$<br />
  6. 6. Inbound Marketing<br />Get Found<br />Convert<br />Analyze<br />
  7. 7. Get Found<br />Build an online presence<br />Develop content<br />Publish and promote<br />Search engine optimization<br />
  8. 8. Get Found: Build an Online Presence<br />Start a Facebook fan page<br />Use Twitter for PR<br />Use Linkedin for business networking<br />Engage in forums<br />Start groups<br />Build networks<br />Bookmark<br />
  9. 9. Why Facebook?<br />
  10. 10.
  11. 11.
  12. 12. Why Twitter?<br />
  13. 13. Why Linkedin?<br />Over 50 million users worldwide<br />28% make $104,000 per year<br />30% make $93,000 per year<br />Search for “Accounting” executives w/in 50 miles of Pasadena =<br />
  14. 14. Get Found: Develop Content<br />Blog<br />Podcast<br />Videos<br />Presentations<br />eBooks<br />Webcasts<br />News releases<br />
  15. 15.
  16. 16.
  17. 17.
  18. 18. Get Found: Publish and Promote<br />Your website/blog<br />Facebook<br />Twitter<br />Linkedin<br />YouTube<br />Flickr<br />iTunes<br />Slideshare.net<br />GoToMeeting<br />Delicious<br />StumbleUpon<br />DIGG<br />
  19. 19.
  20. 20.
  21. 21.
  22. 22. Get Found: Search Engine Optimization<br />On-Page SEO = 25%<br />Text<br />URL<br />Page title<br />Page descriptions<br />Metatags (keywords)<br />Alt-text<br />Off-Page SEO = 75%<br />Inbound links<br />Recommendations<br />
  23. 23. Convert:Call to Action<br />Download free white paper/eBook/coloring book/Small Business Accounting Calendar/etc.<br />Register for free webinar<br />Receive free text message reminders<br />
  24. 24.
  25. 25. Convert:Landing Pages<br />Microsite within your main domain<br />Campaign focused<br />Promote within blog, social networks<br />
  26. 26.
  27. 27. Analyze<br />Traffic growth<br />Channel optimization<br />Google Analytics<br />Facebook Insights<br />
  28. 28. Google Analytics<br />
  29. 29. Facebook Insights<br />
  30. 30. QUESTIONS?<br />
  31. 31. KeelySaye.comfacebook.com/KeelySayeMarketinglinkedin.com/KeelySayetwitter.com/KeelySayeflickr.com/KeelySayeslideshare.net/KeelyS<br />

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