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2011 SCAVA Conference
2011 SCAVA Conference
2011 SCAVA Conference
2011 SCAVA Conference
2011 SCAVA Conference
2011 SCAVA Conference
2011 SCAVA Conference
2011 SCAVA Conference
2011 SCAVA Conference
2011 SCAVA Conference
2011 SCAVA Conference
2011 SCAVA Conference
2011 SCAVA Conference
2011 SCAVA Conference
2011 SCAVA Conference
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2011 SCAVA Conference

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Speaking at the 2011 South Carolina Association of Volunteer Administrators in Myrtle Beach, we take a bird's eye view of social media. In a sea of overwhelming confusion, this presentation is meant …

Speaking at the 2011 South Carolina Association of Volunteer Administrators in Myrtle Beach, we take a bird's eye view of social media. In a sea of overwhelming confusion, this presentation is meant to help nonprofit administrators take a step back to understand the different types of social networks, priorities for each, and strategies for engagement.

For more information on the case studies at the end, visit http://www.riggspartners.com/case-studies.

Published in: Business
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Transcript

  • 1. A Bird’s Eye View of Social Media
    2011 SCAVA Conference
    Myrtle Beach, SC
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Strategy: Inbound Marketing
    New Media
    Blogs
    Social Networks
    RSS Feeds
    Podcasts
    SEO
    Webcasts
    Viral Video
    Opt-in Newsletters
  • 11. Outbound Marketing
    Traditional Media
    TV
    Radio
    Print
    Telemarketing
    Trade Shows
    Direct Mail
    Email
  • 12. Inbound vs Outbound
    New
    Pull
    Permission
    Time
    Traditional
    Push
    Interruptive
    $$$
  • 13.
  • 14.
  • 15. QUESTIONS?

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