Planning for Planning

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a "get smart quick" guide for the learning about the ad industry and staying up to date with current events | made for vcu brandcenter communication strategists (by a vcu brandcenter communication …

a "get smart quick" guide for the learning about the ad industry and staying up to date with current events | made for vcu brandcenter communication strategists (by a vcu brandcenter communication strategist)

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  • 1. Planning for Planning BTYB Keely, from whom this is apparently typical but hopefully helpful
  • 2. part one: the interwebz
  • 3. general industry stuff Adweek AdFreak Ad Age The Advertising Week Social Club Fast Company Branding Magazine Brand Republic Brand Channel Campaign Brief UK | US Creativity Magazine Creative Review
  • 4. specific executions? Creative Sandbox Art Copy + Code Ads of the World Adverbox awards + archives The Cannes Lions The Effies The One Show D&AD CA Annuals CLIO The ADDYs The Webbys OBIE (outdoor)
  • 5. planning blogs + blogs by planners The Planning Salon Gareth Kay What Consumes Me (Bud Caddell) Influx Insights Life. Then Strategy (Mark Pollard) Creativity Unbound (Edward Boches) How Soon Is Now? (Rick Liebling) Faris Yakob Martin Weigel Junior Strategy CultureBy (Grant McCracken) The Clip Report (Steve Rubel) One Size Fits One Planning in High Heels Northern Planner (Andrew Hovell) YAAYYYYY PLANNING!(BUT REALLY, WE [WILL] HAVE THE BEST JOBS)
  • 6. agency blogs + other industry people BBH Labs Big Spaceship Huge Ideas Barbarian Group Undercurrent We First Havas Media Labs John Winsor (V&S) Wolff Olins Dare Landor Smithery AdverLab Ben Kay Muck & Brass Logic + Emotion Denuology Maschmeyer Mike Arauz Mother London
  • 7. what’s next (innovation) PSFK Inventioni.st Ideo MIT Media Lab Nieman Journalism Lab hands down my favorite site from any slide
  • 8. social/digital/interactive Digiday Mashable Digital Buzz Blog We Are Social Creative Social Interactive Advertising Bureau What Would The Internet Do? Social@Ogilvy Wired Gawker The Next Web BI: Tech research + insights TNS Stylus Branderati MTV Insights ThisMoment
  • 9. the toolbox re: agencies The Creative Ham Agency Spy The Agency Post this literally lists every agency in every city Think Insights with Google Compete Quantcast Google Trends Consumer Barometer Pew’s Internet & American Life Project Topsy Twitter Advanced Search Open Status Search Mixrank Peter Kim’s Wiki (social executions archive)
  • 10. miscellany (tech, culture, trends) TED Blog Brain Pickings FutureLab Cybergology (The Society Pages) Coolhunting Design Notes Compete Pulse (Consumer Insights) Matter Inc. Partnership Activation (sponsorship) PRNewser MediaBistro Tweed (Entertainment @ Ogilvy) Buzzfeed Copyranter Media Decoder (NYT) Trendwatching 99U Contagious Creative Bloq VICE Twist Image I’m getting tired of this because I didn’t realize how many websites I track (so I guess it’s normal for my BOB group to judge), which is to say this is about to get lazy. There’s some great sites here. They don’t so much fit into the categories above. But they’re awesome despite disorganization.
  • 11. part two: for the bookworm
  • 12. …because I’m a nerd and some of you are too Truth, Lies, & Advertising – Jon Steel Ogilvy on Advertising – David Ogilvy Outliers – Malcolm Gladwell Blink – Malcolm Gladwell The Rational Animal – Douglas Kenrick Lovemarks – Kevin Roberts Fixing The Game – Roger Martin The Experience Effect – Jim Joseph The Wisdom of Crowds – James Surowiecki Buyology – Martin Lindstrom The Tipping Point – Malcolm Gladwell Fascinate – Sally Hogshead Rules for Revolutionaries – Guy Kawasaki Drive – Daniel Pink Purple Cow – Seth Godin Positioning – Al Ries Advertising Concept Book – Pete Barry Space Race – Jim Taylor Sources of Power – Gary Klein Perfect Pitch – Jon Steel True Story – Ty Montague The Art of the Pitch – Peter Coughter The New Marketing Manifesto – John Grant Eating the Big Fish – Adam Morgan Made to Stick – Chip Heath Converge – Bob Lord Why Things Matter To People – Andrew Sayer Predictably Irrational – Dan Ariely Sorry for the Lobsters – Neil French The Art of Choosing – Sheena Iyengar Situations Matter – Sam Sommers Sway – Ori Brafman Herd – Mark Earls Culturematic – Grant McCracken Plugged In – Tamara Erickson Contagious – Jonah Berger Monkeys with Typewriters – Scarlett Thomas The Brand Gap – Marty Neumeier The Signal and The Noise – Nate Silver David and Goliath – Malcolm Gladwell The Accidental Creative – Todd Henry Groundswell – Charlene Li How to Plan Advertising – Alan Cooper Hey, Whipple, Squeeze This – Luke Sullivan Twenty Ads that Shook the World – James Twitchell The Power of Habit – Charles Duhigg The Wisdom of Psychopaths – Kevin Dutton Adland – James Othmer Pick Me – Nancy Vonk these aren’t in the order I’d put them in if I was just talking to you; it’s based on my goodreads, FYI.
  • 13. part three: because twitter is a godsend
  • 14. this list has 297 advertising and/or media tweeters on it at the moment. I know no one ever uses twitter lists, but I don’t really know why. It’s very handy. Twitter is a planner’s second-best friend (behind the google).
  • 15. part four: reading is for losers, I like to watch things.
  • 16. TED TALKS! Q: Where should I start? A: Rory Sutherland (funny, british, behavioral economist, advertising guru) Advertising Week! New York: Tenth Ann’y (September 2013) Europe (March 2013) The Planning Salon Q: Why should I care? A1: One of the founders name’s is RoObin. All three have funny accents. A2: Interview Sessions with Gareth Kay, Bud Caddell, Mark Pollard, ETC.
  • 17. that’s pretty much it. if anyone ever wants to nerd out over advertising and talk about the industry... i’m, like, your girl. yay planning ♥