Questionnaire results

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  • 1. QUESTIONNAIRE Keeley Bernarde
  • 2. INTRODUCTION As a group we created a questionnaire of around 14 questions which we handed out to 40 students aged from 16-18. We asked a range of questions where we could get qualitative and quantative data. From these results we were able to see what they thought bullying was, whether they had heard of the beatbullying organisation and if they had used the website. We also asked more personal questions for example if they had ever been bullied so we could get examples of storylines for our production.
  • 3. HOW OLD ARE YOU? AND WHAT GENDER ARE YOU? What age are you? What Gender Are You? 16 17 18 19 We asked teens between the age of 16-19 to complete our questionnaires as this is the age group we are targeting our antibullying campaign though the majority of the people filling out our questionnaires were 16-17 and this therefore confirmed that our target audience us teenagers. We tried to ask a range of both male and female as we are targeting our anti-bullying campaign at both genders, although most males had completed the questionnaires. We wanted to get the perspective from both males and females and to see if there is a difference between what they would class bullying as and Female Male
  • 4. WHAT TOWN DO YOU LIVE IN? What town do you live in? Dunstable Luton Houghton Regis Other The people we asked to fill out our questionnaire all live in Bedfordshire. This is because this is our local area and therefore we will be aiming our anti-bullying campaign at the local community as well as nationally if we share it on the internet.
  • 5. HOW WOULD YOU DEFINE BULLYING? ‘constantly picking on a specific person’ ‘constant abuse whether physically, verbally, mentally or through the internet’ ‘Going out of your way to constantly harm another person mentally or physically’ ‘Constant abuse’ ‘constantly harassing someone’ The people that we asked had many different ideas of what they would define bullying as. Most people said that it was constantly picking on somebody both mentally and physically from the information that we gathered we have concluded that there are many different definitions of what people perceive bullying to be and therefore in our advertising campaign we need to make it clear on what bullying actually is.
  • 6. HAVE YOU EVER BEEN BULLIED OR KNOW OF ANYONE THAT HAS BEEN BULLIED. IF YES COULD YOU TELL US WHAT HAPPENED. ‘I was bullied for four years through the internet and verbally in middle school’ ‘people were racist’ ‘They were picked on because of their size’ ‘I got called names due to my race’ ‘A friend was criticised for her appearance and weight so much that she wanted to kill herself ’ If yes would you be willing to tell us what happened? - ‘ A friend was criticised for her appearance and weight so much she wanted to kill herself.’ - ‘They were picked on because of their size’. - ‘People being racist’. - ‘I was bullied for four years through the internet’.
  • 7. WHERE WOULD YOU GO IF YOU WERE BEING BULLIED? We asked the people filling out the questionnaire if they knew of anywhere to go if they were being bullied, or where they think would go if they were being bullied or have been bullied. The majority of the people that we asked said that they would talk to family and friends, and inside the school they would go see the teachers. Therefore in our anti-bullying advertising campaign we would include websites of where they could visit if they were being bullied and people that they can talk to such as the beatbullying website. ‘Home’ ‘Family’ ‘Friends’ ‘Teachers’ ‘School’
  • 8. WHAT ARE SOME OF THE REASONS YOU THINK PEOPLE GET BULLIED? Sexual Orientation Appearance Race Religion All of the above Most people believed that people get bullied for many reasons such as their sexual orientation, appearance, race, religion. Therefore in our advertising campaign we can include scenes to show a person being bullied because of all of these things, and hopefully bring it to the
  • 9. WHAT IS YOUR MEDIA PREFERENCE? When asking what Is their media preference everybody said that it was either television for the internet , after finding out this information we know that we should show our campaign on the internet, such as social networking sites such as YouTube and also advertising the campaign on television if possible. TV Internet Magazines Newspaper
  • 10. HAVE YOU SEEN ANY ANTI-BULLYING ADVERTS? DID ANYTHING STAND OUT? Yes No ‘Very effective’ ‘More serious than I thought and happens to lots of people’ ‘They stand out when you see how the person has been effected’ ‘Personal stories’ Strong and graphic’ When asking people if they have seen any antibullying adverts the majority of people that we asked sais that they had seen advertisements although over a quarter of people said they had not seen any anti-bullying advertisement. Therefore
  • 11. WHAT WOULD YOU LIKE TO SEE IN AN ANTI-BULLYING ADVERT? ‘Show clips of the different aspects of bullying’ ‘Helpline details and advice’ ‘More realistic’ ‘Definition of bullying’ ‘The effects bullying has on the victim’ ‘Real life victims instead of actors all the time’ ‘Shock value (more convincing)’ ‘What it can lead people to do’ When asking if anything ‘Personal stories’ stood out whilst watching anti-bullying adverts most people said that personal stories and showing an emotional message makes the advertisement stand out.
  • 12. HAVE YOU EVER HEARD OF THE BEATBULLYING ORGANISATION? IF YES, HAVE YOU EVER USED THEIR WEBSITE? Everyone replied with no when asked if they had ever used the beatbullying website. Yes No When asking people whether they had heard of the organisation most of people said no, as this is the organisation that we are going to be basing our advertising campaign on and we want to bring them to the publics attention. Therefore to do this we will include information on the organisation in our campaign and then sharing our campaign on a free range of media preferences such as social networking sites
  • 13. CONCLUSION From this piece of primary research that we have carried out we are now able to see when our target audience think about the issue of bullying and also whether they have heard of the organisation. After looking through the results and putting them into graphs we were able to see that many different people had opinions on what they would define bullying as, and also they believe that bullying occurs for a range of reasons. We also found out not many people have heard of the beatbullying.org organisation and also the people that had had or hadn't used their websites. This shows us that when creating our anti-bullying advertising campaign that we should define bullying and show a range of reconstructions of the reasons that people get bullied. As many people have not heard of the beatbully.org we would also have to ensure what we include a lot of information on the organisation as this is what our capaign will be based around, we will also include a website. When doing this we will share it on the internet so people can see it like social networking sites i.e. Youtube, twitter, facebook.