Market research task 2d finished

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Market research task 2d finished

  1. 1. Abuse in relationships can you see it? http://www.youtube.com/watch?v=r_l WQJPLd-8
  2. 2. The Content • This advertising campaign is based around the issue abuse in a relationships. • It shows a boy wanting to have sex with his girlfriend and she doesn’t want to then as it goes on you see him grab her hair and she finally gives in to sex because shes so scared, you also see the girl outside the window looking through at herself and trying to tell herself to get out of there. This advert is telling people if only people could see themselves would they see it as abuse?.
  3. 3. Editing techniques: • Throughout they used a lot of mid-shots so you can see easily what is going on. They used close up shots of the girls face when the boy was pulling her hair so people can see her facial expression this allows the audience to see how the girl was feeling.. They used coss cutting between shots when she was looking at herself through the window at herself. Where it was shown: • They have put this advertising campaign on their website, youtube and also it has been shown on TV. This means they are able to have a wide range of people viewing it .
  4. 4. Mise-En-Scene • In this advertisement the setting is in a bedroom, they have used props to make it look realistic and also make it look like a teenagers bedroom and they did this by including a TV in the bedroom because you can hear the TV in the background. The lighting is quite sinister so gives the audience the impression its dreary and show the mood of the characters. • In this advertisement they have only used two actors who played the main parts. They would have needed to get the camera, lighting and sound equipment for the scene to that they could set the mood. They didn’t include any statistics to show the amount of people that the organisation has helped or how many people do suffer with abuse in relationships.
  5. 5. Bernardoes http://www.youtube.com/watch?v=DAYLh09JxJE
  6. 6. The content • The advertising campaign for this organization is covering abuse , bullying and the effects it has , there making sure there getting the publics attention but also it shows they help young people. • In the advert they show a man talking to his social worker they work for Bernardoes, then it shows him going back through time and he gets younger and more angry as time passes and its showing what first happened when the man first spoke about his problems and its now showing us that he’s happy and Bernardoes has helped him a lot. At the end of the advertisement a texts comes up saying ‘it doesn’t have to end like it began’.
  7. 7. Mise-En-Scene • The advert was set in a plain room and all the different actors were all wearing the same clothes to show they were playing the same person. There was no background music until the end where it became sad and the only audio was coming from the actor speaking and a counselor, as the advert goes on the actors begin to talk more and its gets more aggressive and then the little boy got scared and upset because it was showing people what it was like when they first spoke to Bernardoe’s. • They have used six different actors who were different ages and all looked the same. They would have needed to get the camera, lighting, sound equipment for the scene so they could set the mood. They didn’t include any statistics to show the amount of people that the organization has helped and also on how many children do suffer from abuse.
  8. 8. Editing techniques: In the advert they used simple editing techniques and transitions to get from each different shots, they also blurred the back ground out so the audience focus on the person talking. They didn’t want to use any extreme editing techniques because then it would take the audience attention of the person talking. Where was it shown: They have put this advertising campaign on the TV and also YouTube and it is on their website. This means that a wider range if people can view it.
  9. 9. Women’s aid http://www.youtube.com/watch?v=k3 44pEpobFM
  10. 10. The Content • The advertising campaign is covering abuse with women in relationships, in the advert its showing Kira knightly going on set to do a scene about abuse but really her husband is abusing her and as she comes home he smacks her and kicks her and as the camera zooms out the room she is in is the scene
  11. 11. Mise-En-Scene • The advert was set in a flat in London, there was only two actors, there was some music in the background, Towards the end there is sad music. It was dark outside to make it scary. Inside the flat the lighting was dark to give the affect that something bad was going to happen. • They would have needed to get the camera, lighting, sound equipment for the scene so they could set the mood. They didn’t include any statistics to show the amount of people that the organization has helped and also on how many children do suffer from abuse.
  12. 12. Editing Techniques Editing techniques: They used mostly mid shots of the women to show her expression and they did not show the mans face because they didn’t want to take the attention off the women, Where was it shown: They have put this advertising campaign on the TV and also YouTube and it is on their website. This means that a wider range if people can view it.

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