Affiliate Marketing Council meeting
26 January 2012
01 February 2012iabuk.net/contact
Agenda
Introductions
Steering Committee Applications
Structure for 2012
EU Privacy Update
AOB
Steering Committee
iabuk.net/contact
2
3
5
3
1
Advertiser
Affiliate
Agency
Network
IAB
Council structure recommendation
iabuk.net/contact
Steering Group
Assembly
Chair
IAB Programmes
AM industry
Working Groups...
AMC structure recommendation
iabuk.net/contact
Steering Group
Assembly
Chair
IAB Programmes
AM industry
Working GroupsIAB ...
Updates on outstanding projects
iabuk.net/contact
Completed
• Mobile best practice guide (Jan 2012)
• Datafeeds guide x3 (...
AMC Council 2012 activity framework
iabuk.net/contact
Q1 Q2 Q3 Q4
J F M A M J J A S O N D
Regulation
/
Standards
/ Practic...
AMC Council 2012 activity framework
iabuk.net/contact
Q1 Q2 Q3 Q4
J F M A M J J A S O N D
Regulation
/
Standards
/ Practic...
Special Parliamentary Debate
iabuk.net/contact
Stay in touch – let us know what you think
iabuk.net/contact
Clare O’Brien
clare@iabuk.net
D: 020 7050 6963
M: 07850 92207...
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IAB Affiliate Marketing Council January 2012 slide deck

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IAB Affiliate Marketing Council, January 2012 Minutes

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IAB Affiliate Marketing Council January 2012 slide deck

  1. 1. Affiliate Marketing Council meeting 26 January 2012 01 February 2012iabuk.net/contact
  2. 2. Agenda Introductions Steering Committee Applications Structure for 2012 EU Privacy Update AOB
  3. 3. Steering Committee iabuk.net/contact 2 3 5 3 1 Advertiser Affiliate Agency Network IAB
  4. 4. Council structure recommendation iabuk.net/contact Steering Group Assembly Chair IAB Programmes AM industry Working GroupsIAB Resources 100 companies 190 people 12 members n Legislation Best practice Research task Training task …
  5. 5. AMC structure recommendation iabuk.net/contact Steering Group Assembly Chair IAB Programmes AM industry Working GroupsIAB Resources Research Media Training Regulation / Lobby Events Administration External communications
  6. 6. Updates on outstanding projects iabuk.net/contact Completed • Mobile best practice guide (Jan 2012) • Datafeeds guide x3 (Jan 2012) Still Outstanding • Crib sheet on creatives • FAQs (scenario based) • Affiliate payments’ guide
  7. 7. AMC Council 2012 activity framework iabuk.net/contact Q1 Q2 Q3 Q4 J F M A M J J A S O N D Regulation / Standards / Practice Research / events / training Mktg / Comms Website / blog integration with new IAB website PwC Product feed guides ePrivacy Directive Performance marketing event? Develop further research concepts FAQs / WIKI Whitepapers new & updated IAB training opp? Affiliate payments Case study development… Guidance / advice / status updates… AMC AdSpend update PR framework
  8. 8. AMC Council 2012 activity framework iabuk.net/contact Q1 Q2 Q3 Q4 J F M A M J J A S O N D Regulation / Standards / Practice Research / events / training Mktg / Comms Website / blog integration with new IAB website PwC Product feed guides ePrivacy Directive Performance marketing event? Develop further research concepts FAQs / WIKI Whitepapers new & updated IAB training opp? Affiliate payments Case study development Guidance / advice / status updates… AMC AdSpend update PR framework Working Groups Steering Group Assembly
  9. 9. Special Parliamentary Debate iabuk.net/contact
  10. 10. Stay in touch – let us know what you think iabuk.net/contact Clare O’Brien clare@iabuk.net D: 020 7050 6963 M: 07850 922076 IAB 14 Macklin Street London WC2B 5NF 020 7050 6969

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