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Stories
make it
stick.
Photo by Harsha K R via Flickr CC
For sale: baby shoes,
never worn.
Photo by JDHancock via Flickr CC
WHY TELL A STORY?
Top 10 reasons to tell a story from Lead with a Story by Paul Smith
1. Storytelling is simple.
2. Storyt...
In short – everywhere.
Meetings
Memos
E-mails
Website
Social Media
Newsletters
Media
Communicate a vision for
the future
S...
Any time you need to communicate a message,
ask this question:
Is there a story I can tell that will make this
stick?
Jest Kidding – Sheldon Rhodes
HOW DO WE FIND STORIES?
Train yourself to be a story catcher
HOW TO FIND GOOD STORIES
Be a good listener.
Ask questions.
Follow your curiosity.
Be a student of people
Ask people to sh...
http://blog.timberland.com/category/customer-stories/
www.myparkstory.com - National Parks Conservation Association
WHAT MAKES A GREAT STORY?
C.A.R.
Context – Action - Result
Photo by Automotive Art via Flickr CC
WHAT MAKES A GREAT STORY?
C.A.R. = S.T.O.R.Y.
Context
Subject
Treasure
Obstacle
Action
Result
Right lesson
whY
3 S’S OF GOOD STORYTELLING
Short sentences and words.
Write like you Speak.
Subject does the action.
The grant was awarded to Kids’ Food
Basket. (passive - 8 words)
Kids’ Food Basket received the grant.
(active - 6 words)
REMEMBER:
Relax
Be Real
Be Relevant
Stories make it stick
Stories make it stick
Stories make it stick
Stories make it stick
Stories make it stick
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Stories make it stick

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Transcript of "Stories make it stick"

  1. 1. Stories make it stick. Photo by Harsha K R via Flickr CC
  2. 2. For sale: baby shoes, never worn. Photo by JDHancock via Flickr CC
  3. 3. WHY TELL A STORY? Top 10 reasons to tell a story from Lead with a Story by Paul Smith 1. Storytelling is simple. 2. Storytelling is timeless. 3. Storytelling is demographic – proof. 4. Stories are contagious. 5. Stories are easy to remember. 6. Stories inspire. 7. Stories appeal to all types of learners. 8. Stories fit better where most of the workplace learning happens. 9. Stories put the listener in learning mode. 10. Stories show respect for the audience.
  4. 4. In short – everywhere. Meetings Memos E-mails Website Social Media Newsletters Media Communicate a vision for the future Set Goals Communicate change Define mission & values Encourage collaboration Inspire & Motivate Coach Provide feedback Encourage creativity HOW CAN WE USE STORIES?
  5. 5. Any time you need to communicate a message, ask this question: Is there a story I can tell that will make this stick?
  6. 6. Jest Kidding – Sheldon Rhodes
  7. 7. HOW DO WE FIND STORIES? Train yourself to be a story catcher
  8. 8. HOW TO FIND GOOD STORIES Be a good listener. Ask questions. Follow your curiosity. Be a student of people Ask people to share their stories. Employ empathy Search review sites & social media – Google, Yelp, Twitter, Facebook Have an open door policy – ask for them on your website and social media sites.
  9. 9. http://blog.timberland.com/category/customer-stories/
  10. 10. www.myparkstory.com - National Parks Conservation Association
  11. 11. WHAT MAKES A GREAT STORY? C.A.R. Context – Action - Result Photo by Automotive Art via Flickr CC
  12. 12. WHAT MAKES A GREAT STORY? C.A.R. = S.T.O.R.Y. Context Subject Treasure Obstacle Action Result Right lesson whY
  13. 13. 3 S’S OF GOOD STORYTELLING Short sentences and words. Write like you Speak. Subject does the action.
  14. 14. The grant was awarded to Kids’ Food Basket. (passive - 8 words) Kids’ Food Basket received the grant. (active - 6 words)
  15. 15. REMEMBER: Relax Be Real Be Relevant
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