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Tns 04promotion
 

Tns 04promotion

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Examples of promotions created for Turner Affiliates

Examples of promotions created for Turner Affiliates

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    Tns 04promotion Tns 04promotion Presentation Transcript

    • 2004 Promotional Presentation
    • Non Sub Acquisition Casablanca Screening Opportunity (TCM) Wizard of Oz Screening Opportunity (TCM) 3-Day Weekend and Blue Ribbon Advance Screenings (Turner South) Black History Month Screening Opportunity (TCM) Dolans Unscripted - Gift With Purchase Opportunity (CNNfn) March Hispanic Non-Sub Acquisition Campaign (TBS, TNT, CNNE, Boomerang, HBO Latino) Braves NASCAR on TNT Campaign (Turner Hispanic Heritage South) Month Non-Sub Acquisition Campaign (TBS, TNT, CNNE, Boomerang,HBO Latino) Hispanic Heritage Month Screening Opportunity (TCM)
    • Non Sub Acquisition Casablanca Screening Opportunity  A turnkey customizable local level screening event-in-a-box that allows affiliates to build and execute a promotion that best suits your system’s needs: customer retention, non-sub acquisition, public affairs.  Receive a copy of Casablanca, complimentary premiums (including balloons, magnets, dinner mints and banners), a customizable promo spot and artwork to help promote your event.  Number of spots: 100
    • Non Sub Acquisition Wizard of Oz Screening Opportunity  A turnkey customizable local level screening event-in-a-box that allows affiliates to build and execute a promotion that best suits your system’s needs: customer retention, non-sub acquisition, public affairs.  Receive a copy of the Wizard of Oz, complimentary premiums (including balloons, tattoos and banners), a customizable promo spot and artwork to help promote your event.  Plus, TCM offers additional Wizard of Oz premiums and character appearances in exchange for additional cross-channel.  Number of spots: 100
    • Non Sub Acquisition 3-Day Weekend and Blue Ribbon Advance Screenings  Your town is bound to be featured in an episode of Blue Ribbon or 3-Day Weekend. Let Turner South host an advance screening or radio promotion highlighting the best of your hometown that suits your systems needs: customer retention, non-sub acquisition, public affairs.  Number of spots: 350
    • Non Sub Acquisition Black History Month Screening Opportunity  A turnkey customizable local level screening event-in-a-box that allows affiliates to build and execute a promotion that best suits your system’s needs: customer retention, non-sub acquisition, public affairs.  Receive a copy of Blackboard Jungle, complimentary premiums, a customizable promo spot and artwork to help promote your event.  Number of spots: 100
    • Non Sub Acquisition Dolans Unscripted – Gift with Purchase  Leverage the consumer appeal of America's favorite personal finance experts. Before they're live on the radio they're live on CNNfn's set. Ken and Daria Dolan - hosts of America's #1 personal finance radio show*, and hosts of CNNfn's Dolans Unscripted, bring a fan base of over 2 million avid listeners. Turn these loyal radio fans into your loyal subscribers.  Authors of 4 personal finance books, the Dolans will release their latest book - Don’t Mess With My Money: The Dolans’ No-Nonsense Lifetime Money Plan - on paperback later this Spring. You have the opportunity to use this empowering, informative and entertaining book as an incentive to subscribe to cable.  Quantity of books to be determined.  Number of spots: 300 taggable CNNfn spots within any 2 consecutive weeks in '04. Affidavits are required for book fulfillment. *Talkers, May 2003
    • Non Sub Acquisition March Hispanic Non-Sub Acquisition Campaign  A campaign designed to capitalize on the Spanish-language assets available throughout the Time Warner family of networks to create a compelling integrated program to drive acquisitions among the Hispanic demographic.  Campaign will highlight various network programming of high appeal to the Hispanic audience; affiliates can include the networks of their choice: – TBS Superstation – MLB on TBS SAP feed – TNT– NBA Playoffs SAP feed – CNN en Español – Boomerang – HBO Latino  Turner will allow affiliates to use tactic of their choice to promote the offer – direct mail, door hangers or FSIs in Spanish-language newspapers  Number of spots: 400  Available to the first 25 systems to enroll with 50,000 or more subscribers  Enrollment deadline: December 15, 2003
    • Non Sub Acquisition Braves Campaign  Capitalize on the excitement of Braves baseball to help knock your non-sub acquisition efforts out of the park in April 2004!  In celebration of Braves on Turner South, Turner is offering affiliate partners an incredibly valuable non-sub offer – the opportunity to give each new customer who signs up for cable as part of the campaign two free tickets to a Braves game!  The offer can be promoted via direct mail or FSI newspaper inserts.  Number of spots: 600
    • Non Sub Acquisition NASCAR on TNT NASCAR on TNT Capitalize on the excitement of the second highest rated sport on television…NASCAR! Advertising/Marketing Opportunities TNT offers many extensions to drive your business:  Free creative showcasing the very best of Nextel Cup Racing on TNT for inclusion in your 3Q or 4Q direct mail and advertising efforts: - Pre-approved images - Copy points  Once-in-a-lifetime experiential opportunities at tracks across the country  Acquisition opportunities for your business and retail opportunities
    • Non Sub Acquisition NASCAR on TNT At-Track Assets  Once-in-a-lifetime experiential opportunities at tracks across the country*: Darlington Raceway Darlington, SC Pocono Raceway Pocono, PA Michigan Intl. Speedway Detroit, MI Richmond Internat’l Raceway Richmond, VA Dover Downs Dover, DE Lowe’s Motor Speedway Charlotte, NC Talladega SuperSpeedway Talladega, AL North Carolina Speedway Rockingham, NC Phoenix Internat’l Raceway Phoenix, AZ *Tracks subject to change
    • Non Sub Acquisition NASCAR on TNT At-Track Assets (continued)  Assets include*: – Tickets & hospitality – Drop the flag – Pace car rides – Access to drivers’ meetings – Pit/garage tours – Meet & Greet with Richard Petty  How can the assets be used to drive your business? Some ideas: – Customers who sign up for cable/digital can be automatically entered to win any one (or a combination) of the prizes! • We’ll even provide you with customized POP artwork, customizable ad slicks & cross-channel spots to help get the word out! – Coordinate an impactful acquisition/branding radio promotion with the top radio station in your market – giving away one of the assets each day… and providing the station with aggressive acquisition copy points! *List of potential available assets. Assets are TBD for each track.
    • Non Sub Acquisition Hispanic Heritage Month Non-Sub Acquisition Campaign  A campaign designed to capitalize on the Spanish-language assets available throughout the Time Warner family of networks to create a compelling integrated program to drive acquisitions among the Hispanic demographic.  Campaign will highlight various network programming of high appeal to the Hispanic audience; affiliates can include the network(s) of their choice: – TNT– NBA SAP feed – TBS Superstation – NCAA College Football SAP feed – CNN en Español – Boomerang – HBO Latino  Turner will allow affiliates to use tactic of their choice to promote the offer – direct mail, door hangers or FSIs in Spanish-language newspapers  Number of spots: 400  Available to the first 25 systems to enroll with 50,000 or more subscribers
    • Non Sub Acquisition Hispanic Heritage Month Screening Opportunity  A turnkey customizable local level screening event-in-a-box that allows affiliates to build and execute a promotion that best suits your system’s needs: customer retention, non-sub acquisition, public affairs.  Receive a copy of West Side Story, complimentary premiums, a customizable promo spot and artwork to help promote your event.  Number of spots: 100
    • Customer Retention/Loyalty Casablanca Screening Opportunity (TCM) Wizard of Oz Screening Opportunity (TCM) 3-Day Weekend and Blue Ribbon Advance Screenings (Turner South) Unmatched Names in News (CNN, CNN en Español, CNN International, CNN Headline News, CNNfn) Hullabaloo Screening Event (Cartoon Network) Costume Character Appearances (Cartoon Network and Boomerang) DVS & Closed Caption Movie Screenings (TCM) Boomerang’s Timeless Cartoon Shindig (Screening Opportunity) Black History Month Screening Opportunity (TCM) Hispanic Heritage Month Screening Opportunity (TCM)
    • Customer Retention / Loyalty Casablanca Screening Opportunity  A turnkey customizable local level screening event- in-a-box that allows affiliates to build and execute a promotion that best suits your system’s needs: customer retention, non-sub acquisition, public affairs.  Receive a copy of Casablanca, complimentary premiums (including balloons, magnets, dinner mints and banners), a customizable promo spot and artwork to help promote your event.  Number of spots: 100
    • Customer Retention / Loyalty Wizard of Oz Screening Opportunity  A turnkey customizable local level screening event- in-a-box that allows affiliates to build and execute a promotion that best suits your system’s needs: customer retention, non-sub acquisition, public affairs.  Receive a copy of the Wizard of Oz, complimentary premiums (including balloons, tattoos and banners), a customizable promo spot and artwork to help promote your event.  Plus, TCM offers additional Wizard of Oz premiums and character appearances in exchange for additional cross-channel.  Number of spots: 100
    • Customer Retention / Loyalty 3-Day Weekend and Blue Ribbon Advance Screenings  Your town is bound to be featured in an episode of Blue Ribbon or 3-Day Weekend. Let Turner South host an advance screening or radio promotion highlighting the best of your hometown that suits your systems needs: customer retention, non-sub acquisition, public affairs.  Number of spots: 350
    • Customer Retention / Loyalty Unmatched Names in News  Personal appearances  Photos and signings  Formal speaking engagements  Custom reads for internal functions and launches  System Requirement: 150 custom spots and 150 tune-in spots over 2 week period
    • Customer Retention / Loyalty Hullabaloo Screening Event  A turnkey customizable local level screening event-in-a-box that allows affiliates to build and execute a promotion that best suits your system’s needs: customer retention, non-sub acquisition, public affairs.  Receive a 45-minute tape of Cartoon Cartoons, complimentary premiums (including stickers, tattoos, balloons and banners), a customizable promo spot and artwork to help promote your event.  Number of spots: 100 tune-in plus optional event promos
    • Customer Retention / Loyalty Costume Character Appearances  Cartoon Network and Boomerang costume characters and talent are available for rent to help add extra excitement to your local marketing and public affairs events. Great for photo ops and entertaining guests!  Number of spots: no minimum requirement. Rental & Shipping fees.
    • Customer Retention / Loyalty DVS & Closed Caption Movie Screenings  TCM makes films more accessible to visually impaired audiences through Descriptive Video Services (DVS) by providing on-going DVS screenings featuring many films from its library of over 3,000 films.  TCM also offers many titles with closed captioning for the hearing impaired.  Showcase our special audience screening program and reach an underserved audience.
    • Customer Retention / Loyalty Boomerang’s Timeless Cartoon Shindig (Screening Opportunity)  A turnkey customizable local level screening event-in-a-box that allows affiliates to build and execute a promotion that best suits your system’s needs: customer retention, non-sub acquisition, public affairs.  Receive a 45-minute tape of classic Boomerang cartoons, complimentary stickers, tattoos, balloons, banners and customizable promo spot and artwork to help promote your event.  Number of spots: 100 tune-in plus optional event promos
    • Customer Retention / Loyalty Black History Month Screening Opportunity  A turnkey customizable local level screening event- in-a-box that allows affiliates to build and execute a promotion that best suits your system’s needs: customer retention, non-sub acquisition, public affairs.  Receive a copy of Blackboard Jungle, complimentary premiums, a customizable promo spot and artwork to help promote your event.  Number of spots: 100
    • Customer Retention / Loyalty Hispanic Heritage Month Screening Opportunity  A turnkey customizable local level screening event- in-a-box that allows affiliates to build and execute a promotion that best suits your system’s needs: customer retention, non-sub acquisition, public affairs.  Receive a copy of West Side Story, complimentary premiums, a customizable promo spot and artwork to help promote your event.  Number of spots: 100
    • Retail Opportunities Hullabaloo Screening Event (Cartoon Network) Boomerang’s Timeless Cartoon Shindig (Screening Opportunity)
    • Retail Opportunities Hullabaloo Screening Event  A turnkey customizable local level screening event-in-a-box that allows affiliates to build and execute a promotion that best suits your system’s needs: customer retention, non-sub acquisition, public affairs.  Receive a 45-minute tape of Cartoon Cartoons, complimentary premiums (including stickers, tattoos, balloons and banners), a customizable promo spot and artwork to help promote your event.  Number of spots: 100 tune-in plus optional event promos
    • Retail Opportunities Boomerang’s Timeless Cartoon Shindig (Screening Opportunity)  A turnkey customizable local level screening event-in-a-box that allows affiliates to build and execute a promotion that best suits your system’s needs: customer retention, non-sub acquisition, public affairs.  Receive a 45-minute tape of classic Boomerang cartoons, complimentary stickers, tattoos, balloons, banners and customizable promo spot and artwork to help promote your event.  Number of spots: 100 tune-in plus optional event promos
    • Local Ad Sales Time Making Tips (Headline News) SAG Awards (TNT) Sex & The City Adult Swim (TBS) (Cartoon Network) Anderson Cooper/ Everybody Paula Zahn Loves (CNN) Raymond/ Non-Stop NBA Comedy Playoffs Block (TNT) (TBS) Cartoon Fridays (Cartoon Network) NASCAR Fast Track Promotion (TNT) Law & Order (TNT) American Morning (CNN)
    • Digital Upgrade CNN en Español Promotional Opportunities (CNNE) Custom Digital Acquisition Solutions (Boomerang, CNNfn, CNN en Español) Dolans Unscripted - Gift With Purchase Opportunity (CNNfn) Boomerang/Warner Bros. Upgrade Campaign (Boomerang/Warner Bros.)
    • Digital Upgrade CNN en Español Promotional Opportunities  CNN en Español customizable direct mail, FSIs and door hanger creative  Taggable cross-channel spots  Anchor appearances and custom reads  Customizable corresponding print and radio campaign
    • Digital Upgrade Custom Digital Acquisition Solutions  Taggable spots upon launch  Customizable radio spots  Prizing for radio promotions  Tailored custom upgrade promotions to fit market  Number of spots: 350
    • Digital Upgrade Custom Digital Acquisition Solutions  Taggable spots upon launch  Customizable radio spots  Prizing for radio promotions  Tailored custom upgrade promotions to fit market  Number of spots: 300
    • Digital Upgrade Custom Digital Acquisition Solutions  Taggable spots upon launch  Customizable radio spots  Prizing for radio promotions  Tailored custom upgrade promotions to fit market  Number of spots: 300
    • Digital Upgrade Dolans Unscripted – Gift with Purchase  Leverage the consumer appeal of America's favorite personal finance experts. Before they're live on the radio they're live on CNNfn's set. Ken and Daria Dolan - hosts of America's #1 personal finance radio show*, and hosts of CNNfn's Dolans Unscripted, bring a fan base of over 2 million avid listeners. Turn these loyal radio fans into your loyal subscribers.  Authors of 4 personal finance books, the Dolans will release their latest book - Don’t Mess With My Money: The Dolans’ No-Nonsense Lifetime Money Plan - on paperback later this Spring. You have the opportunity to use this empowering, informative and entertaining book as an incentive to subscribe to cable.  Quantity of books to be determined.  Number of spots: 300 taggable CNNfn spots within any 2 consecutive weeks in '04. Affidavits are required for book fulfillment. *Talkers, May 2003
    • Digital Upgrade Boomerang / Warner Bros. Upgrade Campaign  Select markets will have the chance to offer customers tickets to an advance screening of one of Warner Bros’ 2004 Theatrical releases. – Scooby Doo 2: Monsters Unleashed (title subject to change)  Just run 250 taggable cross channel spots and the entire theater is yours!
    • Hispanic Tier Growth Taggable Spots (CNN en Español, Boomerang en Español) CNNE Print & Radio Campaign (CNN en Español) March Hispanic Non-Sub Acquisition Campaign (TBS, TNT, CNNE, Boomerang) Hispanic Heritage Month Non-Sub Acquisition Campaign (TBS, TNT, CNNE, Boomerang)
    • Hispanic Tier Growth Taggable Spots  Sent upon launch of service  Taggable and bi-lingual  Updated yearly  CNNE custom anchor reads available with spot commitment  System Requirement: 300 spots for custom anchor reads
    • Hispanic Tier Growth Taggable Spots  Sent upon launch of service  Taggable and bi-lingual  Updated yearly
    • Hispanic Tier Growth CNN en Español Print and Radio Campaign  Drive your Hispanic tier with a fully integrated and customizable corresponding print & radio campaign that speaks directly to your Hispanic subscribers. – Four (4) different versions target the following demographics: • Women • Men • Family • Generations  Available upon launch
    • Hispanic Tier Growth March Hispanic Non-Sub Acquisition Campaign  A campaign designed to capitalize on the Spanish-language assets available throughout the Time Warner family of networks to create a compelling integrated program to drive acquisitions among the Hispanic demographic.  Campaign will highlight various network programming of high appeal to the Hispanic audience; affiliates can include the networks of their choice: – TBS Superstation – MLB on TBS SAP feed – TNT– NBA Playoffs SAP feed – CNN en Español – Boomerang – HBO Latino  Turner will allow affiliates to use tactic of their choice to promote the offer – direct mail, door hangers or FSIs in Spanish-language newspapers  Number of spots: 400  Available to the first 25 systems to enroll with 50,000 or more subscribers  Enrollment deadline: December 15, 2003
    • Hispanic Tier Growth Hispanic Heritage Month Non-Sub Acquisition Campaign  A campaign designed to capitalize on the Spanish-language assets available throughout the Time Warner family of networks to create a compelling integrated program to drive acquisitions among the Hispanic demographic.  Campaign will highlight various network programming of high appeal to the Hispanic audience; affiliates can include the network(s) of their choice: – TNT– NBA SAP feed – TBS Superstation – NCAA College Football SAP feed – CNN en Español – Boomerang – HBO Latino  Turner will allow affiliates to use tactic of their choice to promote the offer – direct mail, door hangers or FSIs in Spanish-language newspapers  Number of spots: 400  Available to the first 25 systems to enroll with 50,000 or more subscribers
    • Public Affairs Casablanca Screening Opportunity (TCM) Wizard of Oz Screening Opportunity(TCM) 3-Day Weekend and Blue Ribbon Advance Screenings (Turner South) Hullabaloo Screening Event (Cartoon Network) Costume Character Appearances (Cartoon Network and Boomerang) Boomerang’s Timeless Cartoon Shindig (Screening Opportunity) Black History Month Screening Opportunity (TCM) Hispanic Heritage Month Screening Opportunity (TCM) Trick or Treat for UNICEF (Cartoon Network) Behind the Scenes at CNN: America Votes 2004 (CNN)
    • Public Affairs Casablanca Screening Opportunity  A turnkey customizable local level screening event- in-a-box that allows affiliates to build and execute a promotion that best suits your system’s needs: customer retention, non-sub acquisition, public affairs.  Receive a copy of Casablanca, complimentary premiums (including balloons, magnets, dinner mints and banners), a customizable promo spot and artwork to help promote your event.  Number of spots: 100
    • Public Affairs Wizard of Oz Screening Opportunity  A turnkey customizable local level screening event- in-a-box that allows affiliates to build and execute a promotion that best suits your system’s needs: customer retention, non-sub acquisition, public affairs.  Receive a copy of the Wizard of Oz, complimentary premiums (including balloons, tattoos and banners), a customizable promo spot and artwork to help promote your event.  Plus, TCM offers additional Wizard of Oz premiums and character appearances in exchange for additional cross-channel.  Number of spots: 100
    • Public Affairs 3-Day Weekend and Blue Ribbon Advance Screenings  Your town is bound to be featured in an episode of Blue Ribbon or 3-Day Weekend. Let Turner South host an advance screening or radio promotion highlighting the best of your hometown that suits your systems needs: customer retention, non-sub acquisition, public affairs.  Number of spots: 350
    • Public Affairs Hullabaloo Screening Event  A turnkey customizable local level screening event-in-a-box that allows affiliates to build and execute a promotion that best suits your system’s needs: customer retention, non-sub acquisition, public affairs.  Receive a 45-minute tape of Cartoon Cartoons, complimentary premiums (including stickers, tattoos, balloons and banners), a customizable promo spot and artwork to help promote your event.  Number of spots: 100 tune-in plus optional event promos
    • Public Affairs Costume Character Appearances  Cartoon Network and Boomerang costume characters and talent are available for rent to help add extra excitement to your local marketing and public affairs events. Great for photo ops and entertaining guests!  Number of spots: no minimum requirement. Rental & Shipping fees.
    • Public Affairs Boomerang’s Timeless Cartoon Shindig (Screening Opportunity)  A turnkey customizable local level screening event-in-a-box that allows affiliates to build and execute a promotion that best suits your system’s needs: customer retention, non-sub acquisition, public affairs.  Receive a 45-minute tape of classic Boomerang cartoons, complimentary stickers, tattoos, balloons, banners and customizable promo spot and artwork to help promote your event.  Number of spots: 100 tune-in plus optional event promos
    • Public Affairs Black History Month Screening Opportunity  A turnkey customizable local level screening event- in-a-box that allows affiliates to build and execute a promotion that best suits your system’s needs: customer retention, non-sub acquisition, public affairs.  Receive a copy of Blackboard Jungle, complimentary premiums, a customizable promo spot and artwork to help promote your event.  Number of spots: 100
    • Public Affairs Hispanic Heritage Month Screening Opportunity  A turnkey customizable local level screening event- in-a-box that allows affiliates to build and execute a promotion that best suits your system’s needs: customer retention, non-sub acquisition, public affairs.  Receive a copy of West Side Story, complimentary premiums, a customizable promo spot and artwork to help promote your event.  Number of spots: 100
    • Public Affairs Behind the Scenes at CNN: America Votes ‘04  Partner with CNN to give high school students a once-in-a-lifetime “behind the scenes” tour of television news in the 21st Century  Students will participate in a four-week in-school broadband-based curriculum, featuring a special case study on the 2004 Presidential elections.  The curriculum can culminate with the following promotional overlays: • A competition to send students to CNN’s global headquarters in Atlanta to “shadow” CNN news gatherers for a day. • A one hour learning event broadcast via satellite from CNN Center where students can ask a panel of CNN experts questions about TV news live, via email and telephone.  The following tools are also available for use with the curriculum: • Digital assets that can be used on your Web site. • Taggable CNN spot. • Customizable PSA spot. • Co-branded materials such as premiums, kits for students, a teacher’s guide, artwork, and a PR tool kit.  Number of spots: 350 tune-in and 150 PSA spots  Flight Dates: October 18-November 1, 2004
    • Public Affairs Trick or Treat for UNICEF  Help your community make a world of difference by aligning your system with Cartoon Network and the worthwhile tradition of Trick-or-Treating for UNICEF.  Participating affiliates receive everything need to help kids learn the act of volunteerism: customizable PSAs and press release, artwork, poster, orange donation box order form.  First 50 systems that agree to run the minimum 150 PSAs during the month of October receive fun Cartoon Network premiums to help “cartoonize” their Halloween fundraising events  Number of spots: 150 PSAs
    • 2004 Promotional Presentation Affiliate Logo Here