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DIY Marketing Tips

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Presentation given at the Entrepreneurs Circle Marketing Workshop.

Presentation given at the Entrepreneurs Circle Marketing Workshop.

Published in Business , Technology
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Transcript

  • 1. TIPS & TRICKS FOR THEDO-IT-YOURSELFMARKETERJAMES KEDDINGTONFriday, May 17, 13
  • 2. WHAT YOU DOFriday, May 17, 13
  • 3. LEADERSHIPLEGALTECHNOLOGYCUSTOMER SERVICESALESMARKETINGFINANCESPAYROLLSTAFFINGWHAT YOU DOFriday, May 17, 13
  • 4. MY FIRST MARKETINGEXPERIENCEFriday, May 17, 13
  • 5. 15 YEARS LATER...Friday, May 17, 13
  • 6. THE MOST IMPORTANT QUESTIONFriday, May 17, 13
  • 7. THE BUYERS TIMELINEFriday, May 17, 13
  • 8. 3 Big QuestionsFriday, May 17, 13
  • 9. 3 Big QuestionsWhere Are They?Friday, May 17, 13
  • 10. 3 Big QuestionsWhere Are They?Social MediaFriday, May 17, 13
  • 11. 3 Big QuestionsWhere Are They?Social MediaStrategic PartnershipsFriday, May 17, 13
  • 12. 3 Big QuestionsWhere Do They Go?Where Are They?Social MediaStrategic PartnershipsFriday, May 17, 13
  • 13. 3 Big QuestionsWhere Do They Go?WebsiteWhere Are They?Social MediaStrategic PartnershipsFriday, May 17, 13
  • 14. 3 Big QuestionsWhere Do They Go?WebsiteReferral ProgramsWhere Are They?Social MediaStrategic PartnershipsFriday, May 17, 13
  • 15. 3 Big QuestionsWhy Do They Stay?Where Do They Go?WebsiteReferral ProgramsWhere Are They?Social MediaStrategic PartnershipsFriday, May 17, 13
  • 16. 3 Big QuestionsWhy Do They Stay?Customer MarketingWhere Do They Go?WebsiteReferral ProgramsWhere Are They?Social MediaStrategic PartnershipsFriday, May 17, 13
  • 17. TIME MANAGEMENTDISCIPLINESFriday, May 17, 13
  • 18. TIME MANAGEMENTDISCIPLINESSet Recurring Tasks asAppointmentsFriday, May 17, 13
  • 19. TIME MANAGEMENTDISCIPLINESSet Recurring Tasks asAppointmentsDo The Big RocksFriday, May 17, 13
  • 20. TIME MANAGEMENTDISCIPLINESSet Recurring Tasks asAppointmentsDo The Big RocksBe An Explorer,Not Just A LearnerFriday, May 17, 13
  • 21. GET A TOOL BOXFriday, May 17, 13
  • 22. Google AnalyticsFriday, May 17, 13
  • 23. HootsuiteFriday, May 17, 13
  • 24. LitmusFriday, May 17, 13
  • 25. Survey MonkeyFriday, May 17, 13
  • 26. TrelloFriday, May 17, 13
  • 27. Other PeopleFriday, May 17, 13
  • 28. THREE MUST HAVESFriday, May 17, 13
  • 29. THREE MUST HAVESFriday, May 17, 13
  • 30. THREE MUST HAVESFriday, May 17, 13
  • 31. THREE MUST HAVESFriday, May 17, 13
  • 32. DIY MARKETING TIPSFriday, May 17, 13
  • 33. Email Marketing:DJ Waldow, Rebels Guide To Email MarketingFriday, May 17, 13
  • 34. Email Marketing:DJ Waldow, Rebels Guide To Email MarketingEmail Tip #1: If the “Subject Line” is not compelling and the “From Name” isnot recognizable or trusted, the chances of your email getting opened goesdown significantly.Friday, May 17, 13
  • 35. Email Marketing:DJ Waldow, Rebels Guide To Email MarketingEmail Tip #1: If the “Subject Line” is not compelling and the “From Name” isnot recognizable or trusted, the chances of your email getting opened goesdown significantly.Email Tip #2: Best practices are practices that are best for your audience.Friday, May 17, 13
  • 36. Email Marketing:DJ Waldow, Rebels Guide To Email MarketingEmail Tip #1: If the “Subject Line” is not compelling and the “From Name” isnot recognizable or trusted, the chances of your email getting opened goesdown significantly.Email Tip #2: Best practices are practices that are best for your audience.Email tip #3: It’s OK to use the word FREE, and ALL CAPS in a subject line.Friday, May 17, 13
  • 37. Email Marketing:DJ Waldow, Rebels Guide To Email MarketingEmail Tip #1: If the “Subject Line” is not compelling and the “From Name” isnot recognizable or trusted, the chances of your email getting opened goesdown significantly.Email Tip #2: Best practices are practices that are best for your audience.Email tip #3: It’s OK to use the word FREE, and ALL CAPS in a subject line.Email tip #4: Always be testing.Friday, May 17, 13
  • 38. Email Marketing:DJ Waldow, Rebels Guide To Email MarketingEmail Tip #1: If the “Subject Line” is not compelling and the “From Name” isnot recognizable or trusted, the chances of your email getting opened goesdown significantly.Email Tip #2: Best practices are practices that are best for your audience.Email tip #3: It’s OK to use the word FREE, and ALL CAPS in a subject line.Email tip #4: Always be testing.Email tip #5: Send timely, targeted, valuable emails to people who haveopted in.Friday, May 17, 13
  • 39. Email Marketing:DJ Waldow, Rebels Guide To Email MarketingEmail Tip #1: If the “Subject Line” is not compelling and the “From Name” isnot recognizable or trusted, the chances of your email getting opened goesdown significantly.Email Tip #2: Best practices are practices that are best for your audience.Email tip #3: It’s OK to use the word FREE, and ALL CAPS in a subject line.Email tip #4: Always be testing.Email tip #5: Send timely, targeted, valuable emails to people who haveopted in.Email tip #6: Giving your subscribers multiple ways to get to the samelanding page – links, images, buttons, and so on – gives you a better chanceof them acting (clicking)!Friday, May 17, 13
  • 40. SEOYOU CAN DOYOURSELFFriday, May 17, 13
  • 41. SEOYOU CAN DOYOURSELFTip #1: Don’t rely solely on a “Free SEO Analysis”.Friday, May 17, 13
  • 42. SEOYOU CAN DOYOURSELFTip #1: Don’t rely solely on a “Free SEO Analysis”.Tip #2: Give your site consistent fresh content.Friday, May 17, 13
  • 43. SEOYOU CAN DOYOURSELFTip #1: Don’t rely solely on a “Free SEO Analysis”.Tip #2: Give your site consistent fresh content.Tip #3: Invite people who like to write, to be contributing authors to your blog.Friday, May 17, 13
  • 44. SEOYOU CAN DOYOURSELFTip #1: Don’t rely solely on a “Free SEO Analysis”.Tip #2: Give your site consistent fresh content.Tip #3: Invite people who like to write, to be contributing authors to your blog.Tip #4: Extend your reach.Friday, May 17, 13
  • 45. SEOYOU CAN DOYOURSELFTip #1: Don’t rely solely on a “Free SEO Analysis”.Tip #2: Give your site consistent fresh content.Tip #3: Invite people who like to write, to be contributing authors to your blog.Tip #4: Extend your reach.Tip #5: Use Google’s Keyword Tool.Friday, May 17, 13
  • 46. SEOYOU CAN DOYOURSELFTip #1: Don’t rely solely on a “Free SEO Analysis”.Tip #2: Give your site consistent fresh content.Tip #3: Invite people who like to write, to be contributing authors to your blog.Tip #4: Extend your reach.Tip #5: Use Google’s Keyword Tool.Tip #6: Go for legitimate back links.Friday, May 17, 13
  • 47. SEOYOU CAN DOYOURSELFTip #1: Don’t rely solely on a “Free SEO Analysis”.Tip #2: Give your site consistent fresh content.Tip #3: Invite people who like to write, to be contributing authors to your blog.Tip #4: Extend your reach.Tip #5: Use Google’s Keyword Tool.Tip #6: Go for legitimate back links.Tip #7: Use pictures and video.Friday, May 17, 13
  • 48. SEOYOU CAN DOYOURSELFTip #1: Don’t rely solely on a “Free SEO Analysis”.Tip #2: Give your site consistent fresh content.Tip #3: Invite people who like to write, to be contributing authors to your blog.Tip #4: Extend your reach.Tip #5: Use Google’s Keyword Tool.Tip #6: Go for legitimate back links.Tip #7: Use pictures and video.Tip #8: Get on review sites.Friday, May 17, 13
  • 49. The One Page Branding GuideFriday, May 17, 13
  • 50. 7 RULES FOR SOCIAL MEDIAFriday, May 17, 13
  • 51. 7 RULES FOR SOCIAL MEDIARule #1: Pick one platform and get really good at it.Friday, May 17, 13
  • 52. 7 RULES FOR SOCIAL MEDIARule #1: Pick one platform and get really good at it.Rule #2: Set up a presence on the other platforms.Friday, May 17, 13
  • 53. 7 RULES FOR SOCIAL MEDIARule #1: Pick one platform and get really good at it.Rule #2: Set up a presence on the other platforms.Rule #3: Be relationship focused.Friday, May 17, 13
  • 54. 7 RULES FOR SOCIAL MEDIARule #1: Pick one platform and get really good at it.Rule #2: Set up a presence on the other platforms.Rule #3: Be relationship focused.Rule #4: Look for ways to go offline.Friday, May 17, 13
  • 55. 7 RULES FOR SOCIAL MEDIARule #1: Pick one platform and get really good at it.Rule #2: Set up a presence on the other platforms.Rule #3: Be relationship focused.Rule #4: Look for ways to go offline.Rule #5: Be a visual marketer.Friday, May 17, 13
  • 56. 7 RULES FOR SOCIAL MEDIARule #1: Pick one platform and get really good at it.Rule #2: Set up a presence on the other platforms.Rule #3: Be relationship focused.Rule #4: Look for ways to go offline.Rule #5: Be a visual marketer.Rule #6: Schedule and plan out your time on social media.Friday, May 17, 13
  • 57. 7 RULES FOR SOCIAL MEDIARule #1: Pick one platform and get really good at it.Rule #2: Set up a presence on the other platforms.Rule #3: Be relationship focused.Rule #4: Look for ways to go offline.Rule #5: Be a visual marketer.Rule #6: Schedule and plan out your time on social media.Rule #7: Respect the purpose of the platform.Friday, May 17, 13
  • 58. Parting ThoughtsLove ItFriday, May 17, 13
  • 59. Twitter: @jameskeddingtonFacebook: /keddingtonLinkedin: /keddingtonGoogle+: Just search for meTHANK YOUFriday, May 17, 13