Webinars that Wow™
Engage & Educate
Your Remote
Audience

Current Situation
Too Much Content
Larger Audience
Shorter Attention Span
No Protocol
No Organizational Format

•Convert Live Communications to Virtual
•Planning Tips
•Voice
•Tools for Interaction
•Live Demo
Webinars that Wow™ PIE Format

Goals for you
• Save time - less travel
• Not face-to-face meetings
• More time planning
• Orchestrate
• Up front preparation & practice

Live to Virtual
• Short Sessions: 30-45 Minutes
• If longer: Breakouts or involvement
• Interaction every 90 seconds
• More time on preparation
• Make them touch computer
• Lots of slides: Move faster

Planning Tips
• Who will be on call?
• What’s their challenge?
• What information do they need to solve their
problem?

Planning Tips
Respect your Audience
Few short sessions vs. one long one
45/15
35/10
20/10
30 Minutes 45 Minutes 60 Minutes

Voice
VERBAL 7%
VISUAL x
55%
VOCAL 38%

Planning Tips
• Voice needs to change: Practice
• Enthusiastic
• Pausing
• Content: Tighter and more decisive
• More time to prep
• More slides
• Describe actions
• Interaction 90 Seconds!

Volunteer
• Your name
•Name of Project
•Goal of Project

Volunteer
• Three key points of project

Volunteer
• Next Steps for Project

Live Demonstration
• Content Development
•Webinars that Wow PIE Format
•Live WebEx

Annotation Tools
Tools for Interaction
•Plan for interaction: Use every 2-3 slides
•Every 90 Seconds: Change
•Verbally explain your actions
•Build in time for interaction

Annotation Tools
Annotation tools for interaction
Use variety including:
Polls…Questions…Emoticon…
White board…laser pointer…
video…chat…highlighter…yes/no
button…raise hand button…go faster/go
slower… notes… demonstration

Annotation Tools
Video
Web Cam: Use periodically
– Beginning: Put face to voice
– In discussion: Personal touch
Look into camera – Raise gestures
Verbalize your actions

Task Bar
• Have question?: Raise hand
• Ask a question: Yes/No buttons
• Feedback: Faster/ slower buttons
• Slide: Emoticon drop-down list
• Feedback results drop-down list

Live Demonstration
• Content Development
• Webinars that Wow PIE Format
• Live WebEx

Webinars that Wow
Format
Persuade, Inform, Educate Format (PIE)
Short: 2-4 minutes
Introduction Set Guidelines
Body Expansion of Topics
Introduce each slide
Conclusion Wrap up and
Next Steps

Persuade, Inform,
Educate Format
PIE Format: Introduction
• Speaker’s name & title of webinar
• State in goal format
• Goal statement
• Agenda topics and length of webinar
• Give guidelines for focused participation

Persuade, Inform,
Educate Format
Guidelines for Focused Participation
• Resist temptation for distractions/noise
• Introductions & clarify roles
• Recording/mute
• Interaction tools
• How/when questions will be handled
• How to handle technical difficulties

Persuade, Inform,
Educate Format
PIE Format: Body
Present Each Agenda Topic
Transition Statement
Restate Agenda Topic
Concisely Expand on Agenda Topic
Tie Back Benefit to Audience Goal

Persuade, Inform,
Educate Format
PIE Format: Conclusion
Restate All Restate Next
Agenda Goal Steps
Topics Statements

Transforming Your Slides
• Keep slides simple
• 1-2 Key Points
• More slides
• Less than 2 minutes
• Guideline: 4x6 or 6x4

•Convert Live to Virtual
•Planning Tips
•Voice
•Content: Webinars that Wow™ PIE Format
•Tools for Interaction

Next Steps
FREE Webinar
• www.power-presentations.com/may09-webinar.html
• Coupon code: EMKTG2009
• Register

Next Steps
• Allocate more time for prep
• Determine speakers
• Practice: Record yourself