beyond the website
how businesses today are
using the “the whole” web

what you will learn

why we use the Internet,
past, present and the
future

how to go “beyond the
website” and how a
complete strategy is the
best practice

defining and reaching
goals of more sales, more
leads and more publicity

the tools of the trade in
use today. How they work
and more importantly,
“why” they work

demographics of today’s
online customer

how marketing & sales
function together online

the expectations of
today’s online
customer/browser

award-winning
blogger

www.jimkukral.com

professional speaker

social media “expert”

12+ year web guy

coach, consultant &
trainer

business builder

why am i here?

inspire you

motivate you

educate you

Your business

only 945 slides left…

why we use the web?

are you thinking like
google?

simple
problem solving
customer-centric

branding

your business
doesn’t sell ______
we sell ????

universal truths of
today’s internet

nobody reads anymore…
they scan

no more interruptions!

short attention spans

people want bargains

easy wins

before the web

after the web

email marketing, seo,
landing pages, social
media, affiliate
marketing, pay per
click, lead generation,
viral marketing…

beyond the website

the big picture: how do
all of these things work
together today?

beyond the website

goals?

sales

leads

publicity

communication

is roi possible?

or is this all
a waste of time?

the past vs. today

promotion begins months ahead
of time, not the day of…
thousands of pages of
information already exist…
customers spread word of mouth
through digital channels…
result:
sold out event before even
getting to town

much cheaper…
much faster…
better…

i believe in roi

i believe
in social media

time or money?

there’s always
more time…

money runs
out eventually…

what is social media?

the difference from
traditional
communication?

that’s all?
(sarcasm required)

“the internet is for kids and
geeks, and our consumers will
never be online.”
- Unnamed 1990’s executive

Visitors to MySpace.com and
Friendster.com generally skew
older, with people age 25 and
older comprising 68 and 71
percent of their user bases,
respectively.

More than one-third (34 percent)
of visitors to Facebook.com are
18-24 years old, approximately
three times the representation
of that age segment in the
general Internet population.
Guess who make up the other 66%
or so???

41% of baby boomers have visited
social networks, and in the past
three months boomers stopped at
these sites an average of eight
times.

Dismissing Social Media as being
irrelevant to a brand with an
older customer base is
dangerous. Social Media is
already seeing a broadening of
its user demographics, and as
occurred with the Internet a
decade ago, this trend will
continue.
Not every demographic will
engage Social Media in the same
way, but in the years to come
every demographic will
engage Social Media in some way!
http://www.experiencetheblog.com/2008/09/social-media-demographics-to-broaden.html

oh yeah? prove it!

online
reputation management

but… people might talk
about us!

they already are…

control
the conversation?

participate in
the conversation?

selling: the pitch

nobody cares

they just want to have
their problem solved

Recommendations
BOOKS:
Steve Krug, Don’t Make Me Think
Jon Spoelstra, Marketing Outrageously
BLOGS:
www.ChrisBrogan.com – social media
www.CopyBlogger.com – content
www.Problogger.com - blogging

Try my $1.00 trial
For coaching at
TheBizWebCoach.com