beyond the website
 how businesses today are
 using the “the whole” web
what you will learn
why we use the Internet,
  past, present and the
          future
how to go “beyond the
   website” and how a
complete strategy is the
      best practice
defining and reaching
goals of more sales, more
 leads and more publicity
the tools of the trade in
 use today. How they work
   and more importantly,
      “why” they work
demographics of today’s
    online customer
how marketing & sales
function together online
the expectations of
   today’s online
 customer/browser
award-winning
   blogger
www.jimkukral.com
professional speaker
social media “expert”
12+ year web guy
coach, consultant &
      trainer
business builder
why am i here?
inspire you
motivate you
educate you
Your business
only 945 slides left…
why we use the web?
are you thinking like
       google?
simple
 problem solving
customer-centric
branding
your business

doesn’t sell ______

   we sell ????
universal truths of
  today’s internet
nobody reads anymore…
      they scan
no more interruptions!
short attention spans
people want bargains
easy wins
before the web
after the web
email marketing, seo,
 landing pages, social
    media, affiliate
   marketing, pay per
click, lead generation,
    viral ...
beyond the website
the big picture: how do
all of these things work
     together today?
beyond the website
goals?
sales
leads
publicity
communication
is roi possible?
or is this all
a waste of time?
the past vs. today
promotion begins months ahead
   of time, not the day of…

     thousands of pages of
  information already exist…

custom...
much cheaper…
 much faster…
   better…
i believe in roi
i believe
in social media
time or money?
there’s always
  more time…
money runs
out eventually…
what is social media?
the difference from
    traditional
  communication?
that’s all?
(sarcasm required)
“the internet is for kids and
geeks, and our consumers will
      never be online.”

 - Unnamed 1990’s executive
Visitors to MySpace.com and
Friendster.com generally skew
older, with people age 25 and
older comprising 68 and 71
percent...
More than one-third (34 percent)
of visitors to Facebook.com are
18-24 years old, approximately
three times the representa...
41% of baby boomers have visited
social networks, and in the past
three months boomers stopped at
these sites an average o...
Dismissing Social Media as being
             irrelevant to a brand with an
             older customer base is
          ...
oh yeah? prove it!
online
reputation management
but… people might talk
       about us!
they already are…
control
the conversation?
participate in
the conversation?
selling: the pitch
nobody cares
they just want to have
 their problem solved
Recommendations

                BOOKS:
   Steve Krug, Don’t Make Me Think
Jon Spoelstra, Marketing Outrageously

        ...
Try my $1.00 trial
  For coaching at
TheBizWebCoach.com
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
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Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral

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Jim Kukral's Presentation from the eMarketing Techniques Conference, May 2009 at Corporate College

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Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral

  1. 1. beyond the website how businesses today are using the “the whole” web
  2. 2. what you will learn
  3. 3. why we use the Internet, past, present and the future
  4. 4. how to go “beyond the website” and how a complete strategy is the best practice
  5. 5. defining and reaching goals of more sales, more leads and more publicity
  6. 6. the tools of the trade in use today. How they work and more importantly, “why” they work
  7. 7. demographics of today’s online customer
  8. 8. how marketing & sales function together online
  9. 9. the expectations of today’s online customer/browser
  10. 10. award-winning blogger
  11. 11. www.jimkukral.com
  12. 12. professional speaker
  13. 13. social media “expert”
  14. 14. 12+ year web guy
  15. 15. coach, consultant & trainer
  16. 16. business builder
  17. 17. why am i here?
  18. 18. inspire you
  19. 19. motivate you
  20. 20. educate you
  21. 21. Your business
  22. 22. only 945 slides left…
  23. 23. why we use the web?
  24. 24. are you thinking like google?
  25. 25. simple problem solving customer-centric
  26. 26. branding
  27. 27. your business doesn’t sell ______ we sell ????
  28. 28. universal truths of today’s internet
  29. 29. nobody reads anymore… they scan
  30. 30. no more interruptions!
  31. 31. short attention spans
  32. 32. people want bargains
  33. 33. easy wins
  34. 34. before the web
  35. 35. after the web
  36. 36. email marketing, seo, landing pages, social media, affiliate marketing, pay per click, lead generation, viral marketing…
  37. 37. beyond the website
  38. 38. the big picture: how do all of these things work together today?
  39. 39. beyond the website
  40. 40. goals?
  41. 41. sales
  42. 42. leads
  43. 43. publicity
  44. 44. communication
  45. 45. is roi possible?
  46. 46. or is this all a waste of time?
  47. 47. the past vs. today
  48. 48. promotion begins months ahead of time, not the day of… thousands of pages of information already exist… customers spread word of mouth through digital channels… result: sold out event before even getting to town
  49. 49. much cheaper… much faster… better…
  50. 50. i believe in roi
  51. 51. i believe in social media
  52. 52. time or money?
  53. 53. there’s always more time…
  54. 54. money runs out eventually…
  55. 55. what is social media?
  56. 56. the difference from traditional communication?
  57. 57. that’s all? (sarcasm required)
  58. 58. “the internet is for kids and geeks, and our consumers will never be online.” - Unnamed 1990’s executive
  59. 59. Visitors to MySpace.com and Friendster.com generally skew older, with people age 25 and older comprising 68 and 71 percent of their user bases, respectively.
  60. 60. More than one-third (34 percent) of visitors to Facebook.com are 18-24 years old, approximately three times the representation of that age segment in the general Internet population. Guess who make up the other 66% or so???
  61. 61. 41% of baby boomers have visited social networks, and in the past three months boomers stopped at these sites an average of eight times.
  62. 62. Dismissing Social Media as being irrelevant to a brand with an older customer base is dangerous. Social Media is already seeing a broadening of its user demographics, and as occurred with the Internet a decade ago, this trend will continue. Not every demographic will engage Social Media in the same way, but in the years to come every demographic will engage Social Media in some way! http://www.experiencetheblog.com/2008/09/social-media-demographics-to-broaden.html
  63. 63. oh yeah? prove it!
  64. 64. online reputation management
  65. 65. but… people might talk about us!
  66. 66. they already are…
  67. 67. control the conversation?
  68. 68. participate in the conversation?
  69. 69. selling: the pitch
  70. 70. nobody cares
  71. 71. they just want to have their problem solved
  72. 72. Recommendations BOOKS: Steve Krug, Don’t Make Me Think Jon Spoelstra, Marketing Outrageously BLOGS: www.ChrisBrogan.com – social media www.CopyBlogger.com – content www.Problogger.com - blogging
  73. 73. Try my $1.00 trial For coaching at TheBizWebCoach.com
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