Get LinkedIn……
             Or Be Left Out!
                        Bob Coppenhaver




Left out of LinkedIn?
Social Networking




Bob Coppenhaver – Strategic Marketing & Product Management




LinkedIn

LinkedIn is an online netwo...
LinkedIn


Based on the six
degrees of separation;
refers to the concept
that everyone is
connected to everyone
else in th...
What can I use LinkedIn for??




What I Can Use LinkedIn For

    Online Resume – This is your “Brand”
       More than j...
Getting Started

    Create an Account
    Fill in core profile information
        Name
        Employment History
      ...
Building your Network

    Complete your profile
         Photo, nickname or maiden name, summary, websites, interests,
  ...
Home Page
                                                             Home Page




Bob Coppenhaver – Strategic Marketing...
Connections




Bob Coppenhaver – Strategic Marketing & Product Management




Making Wider Connections

    Search your p...
How to Find Someone




Bob Coppenhaver – Strategic Marketing & Product Management




How I am Connected?




Bob Coppenh...
Getting Introduced




Bob Coppenhaver – Strategic Marketing & Product Management




Bob Coppenhaver – Strategic Marketin...
Contacts Translate into Leads

      What happens when the recipient receives the request?
        The recipient decides w...
Find Contacts You Already Know




Bob Coppenhaver – Strategic Marketing & Product Management




Other Capabilities
Building your network through 
Recommendations

   Look for (and give) Endorsements
     • Builds credibility
     • Provi...
Service Providers




Ask for Recommendations




Bob Coppenhaver – Strategic Marketing & Product Management
Manage Recommendations




Bob Coppenhaver – Strategic Marketing & Product Management




Groups




Bob Coppenhaver – Str...
Groups




Bob Coppenhaver – Strategic Marketing & Product Management




Answers




Bob Coppenhaver – Strategic Marketin...
Company Information




    http://www.linkedin.com/companies/1043?trk=ape_s000001e_1000:
Bob Coppenhaver – Strategic Mark...
About LinkedIn Jobs
 LinkedIn Jobs
    First and only tool that combines the convenience and speed of
   online job listin...
Advanced Job Search




Bob Coppenhaver – Strategic Marketing & Product Management




Job Postings




Bob Coppenhaver – ...
Job Postings




Bob Coppenhaver – Strategic Marketing & Product Management




Applications




Bob Coppenhaver – Strateg...
Power tools

    Backdoor into LinkedIn through Google
        site:linkedin.com quot;search stringquot; and (location) –d...
LinkedIn Outlook Dashboard




Bob Coppenhaver – Strategic Marketing & Product Management




Summary ‐ How to Maximize Li...
Thank you

   Bob Coppenhaver
   Strategic Marketing & Product Management
                             Main: 440.543.1894
...
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Bob Coppenhaver's, 5P Marketing's presentation from the eMarketing Techniques Conference, May 2009 at Corporate College

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Linked In4 Biz

  1. 1. Get LinkedIn…… Or Be Left Out! Bob Coppenhaver Left out of LinkedIn?
  2. 2. Social Networking Bob Coppenhaver – Strategic Marketing & Product Management LinkedIn LinkedIn is an online network of more than 30 million experienced professionals from around the world, representing 150 industries. Your Profile summarizes your professional accomplishments. Your profile helps you find and be found by former colleagues, clients, and partners. Your Network consists of your connections, your connections’ connections, and the people they know, linking you to thousands of qualified professionals. Through your Network you can: Find potential clients, service providers, subject experts, and partners who come recommended Be found for business opportunities Search for great jobs Discover inside connections that can help you land jobs and close deals Post and distribute job listings Find high-quality passive candidates Get introduced to other professionals through the people you know Bob Coppenhaver – Strategic Marketing & Product Management
  3. 3. LinkedIn Based on the six degrees of separation; refers to the concept that everyone is connected to everyone else in the world by only six degrees of separation, or six sets of acquaintances. (Kevin Bacon theory) A virtual professional networking tool driven through users’ trusted contacts, built upon referral-only contacts with the ability to request introductions to job candidates, industry experts, business partners and potential job leads. Bob Coppenhaver – Strategic Marketing & Product Management Power of the Network Census 478,403 Cleveland 2,250,871 Greater Cleveland Bob Coppenhaver – Strategic Marketing & Product Management
  4. 4. What can I use LinkedIn for?? What I Can Use LinkedIn For Online Resume – This is your “Brand” More than just an online resume Find information as people change job/position Automatic update on your “home page” Find referrals into a company Company Research People in your network Hiring Manager Research Profile & Answers Join Groups Stay in touch with your network! Bob Coppenhaver – Strategic Marketing & Product Management
  5. 5. Getting Started Create an Account Fill in core profile information Name Employment History Education Bob Coppenhaver – Strategic Marketing & Product Management Joining Page Bob Coppenhaver – Strategic Marketing & Product Management
  6. 6. Building your Network Complete your profile Photo, nickname or maiden name, summary, websites, interests, accomplishments Change from default link to your “name” Find Connections Colleges Work Clients &Customer Contacts Business Partners Professional Contacts / Organizations People in your address book Make recommendations and ask for recommendations Join Groups Ask questions and provide answers Publicize your LinkedIn profile Email signatures Business cards Websites Bob Coppenhaver – Strategic Marketing & Product Management Online Profile Profile http://www.linkedin.com/profile?viewProfile=&key=986766&trk=tab_pro Bob Coppenhaver – Strategic Marketing & Product Management
  7. 7. Home Page Home Page Bob Coppenhaver – Strategic Marketing & Product Management Inviting a Colleague to Connect Locate the right profile Click to add to your network Choose how you know him/her Write your own message Share recent news – Take the opportunity to really connect Don’t use the default message Two schools of thought…. Bob Coppenhaver – Strategic Marketing & Product Management
  8. 8. Connections Bob Coppenhaver – Strategic Marketing & Product Management Making Wider Connections Search your past Search your network’s connections Ask for introductions Note degree of connection before asking Look for colleagues you know but haven't yet connected with Explain your goals Groups Inmail Bob Coppenhaver – Strategic Marketing & Product Management
  9. 9. How to Find Someone Bob Coppenhaver – Strategic Marketing & Product Management How I am Connected? Bob Coppenhaver – Strategic Marketing & Product Management
  10. 10. Getting Introduced Bob Coppenhaver – Strategic Marketing & Product Management Bob Coppenhaver – Strategic Marketing & Product Management
  11. 11. Contacts Translate into Leads What happens when the recipient receives the request? The recipient decides whether or not to make contact Why is this a better way to make contact? You are introduced by your trusted connection How do I find people? You find professionals who match your search criteria What information do I see about users? You see whether or not the other user is open to further networking and possible other connection Bob Coppenhaver – Strategic Marketing & Product Management Expanding Your Network (use if they’re not already in LinkedIn) Bob Coppenhaver – Strategic Marketing & Product Management
  12. 12. Find Contacts You Already Know Bob Coppenhaver – Strategic Marketing & Product Management Other Capabilities
  13. 13. Building your network through  Recommendations Look for (and give) Endorsements • Builds credibility • Provides insight into experience / character Service Providers
  14. 14. Service Providers Ask for Recommendations Bob Coppenhaver – Strategic Marketing & Product Management
  15. 15. Manage Recommendations Bob Coppenhaver – Strategic Marketing & Product Management Groups Bob Coppenhaver – Strategic Marketing & Product Management
  16. 16. Groups Bob Coppenhaver – Strategic Marketing & Product Management Answers Bob Coppenhaver – Strategic Marketing & Product Management
  17. 17. Company Information http://www.linkedin.com/companies/1043?trk=ape_s000001e_1000: Bob Coppenhaver – Strategic Marketing & Product Management
  18. 18. About LinkedIn Jobs LinkedIn Jobs First and only tool that combines the convenience and speed of online job listings Monster, Hotjobs, Careerbuilder, Vault, etc. Proven effectiveness of hiring through referrals Currently over 4 million job opportunities Effective Recruiting Use to find candidates – active and passive Same SICs, same orgs, same job descriptions Check Profile Check History Check Referrals Bob Coppenhaver – Strategic Marketing & Product Management Job Search Bob Coppenhaver – Strategic Marketing & Product Management
  19. 19. Advanced Job Search Bob Coppenhaver – Strategic Marketing & Product Management Job Postings Bob Coppenhaver – Strategic Marketing & Product Management
  20. 20. Job Postings Bob Coppenhaver – Strategic Marketing & Product Management Applications Bob Coppenhaver – Strategic Marketing & Product Management
  21. 21. Power tools Backdoor into LinkedIn through Google site:linkedin.com quot;search stringquot; and (location) –directory Example: site:linkedin.com “Eatonquot; and (OH) –directory This will return all users with ‘Eaton’ in their profile who work in OH Example: site:linkedin.com “Eatonquot; “Marketing” and (Cleveland) –directory This will return all users with ‘Eaton’ in their profile who work in Marketing in Cleveland Download LinkedIn Browser Toolbar Download LinkedIn Dashboard for Outlook Email profile, address grab, reminders, etc… http://www.linkedin.com/static?key=tools Xobni Bob Coppenhaver – Strategic Marketing & Product Management LinkedIn Outlook Dashboard Bob Coppenhaver – Strategic Marketing & Product Management
  22. 22. LinkedIn Outlook Dashboard Bob Coppenhaver – Strategic Marketing & Product Management Summary ‐ How to Maximize LinkedIn Consider this as part of your business resource toolkit Personalize your profile Consider connecting to clients or co-workers Use LinkedIn to do your pre-meeting homework Company, Interviewers Get recommendations from clients, bosses, direct reports, and co-workers Optimize your profile for search results Never invite someone you don’t know-provide comments/background info in the invitation Bob Coppenhaver – Strategic Marketing & Product Management
  23. 23. Thank you Bob Coppenhaver Strategic Marketing & Product Management Main: 440.543.1894 Mobile: 216.965.7043 Email: bob.coppenhaver@gmail.com http://www.linkedin.com/in/bobcoppenhaver Bob Coppenhaver – Strategic Marketing & Product Management

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