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Facebook For Business
Facebook For Business
Facebook For Business
Facebook For Business
Facebook For Business
Facebook For Business
Facebook For Business
Facebook For Business
Facebook For Business
Facebook For Business
Facebook For Business
Facebook For Business
Facebook For Business
Facebook For Business
Facebook For Business
Facebook For Business
Facebook For Business
Facebook For Business
Facebook For Business
Facebook For Business
Facebook For Business
Facebook For Business
Facebook For Business
Facebook For Business
Facebook For Business
Facebook For Business
Facebook For Business
Facebook For Business
Facebook For Business
Facebook For Business
Facebook For Business
Facebook For Business
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Facebook For Business

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WorkSmart eMarketing's presentation from the eMarketing Techniques Conference, May 2009 at Corporate College

WorkSmart eMarketing's presentation from the eMarketing Techniques Conference, May 2009 at Corporate College

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Transcript

  • 1. Brad Kleinman Brad@WorkSmart-eMarketing.com (216) 339 - 0353 David Toth David@WorkSmart-eMarketing.com (216) 469 - 6260
  • 2. Outline • Introduction • Facebook for Business • Stats and Trends – FB Ads • Facebook Basics – FB Connect – Getting Started – FB Share – Building Your Profile – FB Public Profiles* – Sharing Content • Wrap Up – Building Contacts • Q&A
  • 3. Accountability
  • 4. Creating Your Marketing System
  • 5. Budget Line Increases VS Decreases From Marketing Sherpa
  • 6. Significant Barriers to Adoption From Marketing Sherpa
  • 7. Facebook Stats • General Growth – More than 200 million active users – More than 100 million users log on at least once each day – More than 2/3rds of users are outside of college – The fastest growing demographic is 35+ years old – About 70% of Facebook users are outside the US From Facebook.com
  • 8. Facebook Stats • User Engagement – Average user has 120 friends on the site – More than 3.5 billion minutes are spent on Facebook each day (worldwide) – More than 20 million users update their statuses at least once each day – More than 4 million users become fans of Pages each day From Facebook.com
  • 9. Facebook is “Attention King” From AllFacebook.com
  • 10. Facebook – The Social Network
  • 11. Getting Started • Edit your profile – Basic info – Personal info – Contact info – Education and work
  • 12. Facebook Basics
  • 13. What’s on your mind?
  • 14. Facebook for Business – Events
  • 15. Facebook for Business – Ads
  • 16. Facebook Ads – Step 1
  • 17. Facebook Ads – Step 2
  • 18. Facebook Ads – Step 3
  • 19. Facebook Ads – Step 4
  • 20. Facebook Connect
  • 21. Facebook Share
  • 22. Facebook for Business – Public Profiles
  • 23. Facebook Pages – Step 1 Pick a category and name
  • 24. Facebook Pages – Step 2 Upload your picture
  • 25. Facebook Pages – Step 3 Add your information
  • 26. Your ‘Canvas’
  • 27. Facebook Pages – Step 4 Customize Your Page
  • 28. Embed custom content with FBML
  • 29. Facebook Pages – Step 5 Publish!
  • 30. Facebook Pages – Step 6 Update it regularly! Post photos of Add video clips of products, your company in employees, and action customers List an event for Write a note about your grand upcoming opening sales promotions
  • 31. Creating Your Marketing System
  • 32. Brad Kleinman Brad@WorkSmart-eMarketing.com (216) 339 - 0353 David Toth David@WorkSmart-eMarketing.com (216) 469 - 6260

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