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Brad Kleinman
Brad@WorkSmart-eMarketing.com
(216) 339 - 0353


David Toth
David@WorkSmart-eMarketing.com
(216) 469 - 6260
Outline
• Introduction              • Facebook for Business
• Stats and Trends            – FB Ads
• Facebook Basics      ...
Accountability
Creating Your Marketing System
Budget Line Increases VS Decreases




          From Marketing Sherpa
Significant Barriers to Adoption




        From Marketing Sherpa
Facebook Stats

• General Growth
  – More than 200 million active users
  – More than 100 million users log on at least on...
Facebook Stats

• User Engagement
  – Average user has 120 friends on the site
  – More than 3.5 billion minutes are spent...
Facebook is “Attention King”




       From AllFacebook.com
Facebook – The Social Network
Getting Started

• Edit your profile
  – Basic info
  – Personal info
  – Contact info
  – Education and work
Facebook Basics
What’s on your mind?
Facebook for Business – Events
Facebook for Business – Ads
Facebook Ads – Step 1
Facebook Ads – Step 2
Facebook Ads – Step 3
Facebook Ads – Step 4
Facebook Connect
Facebook Share
Facebook for Business – Public Profiles
Facebook Pages – Step 1
Pick a category and name
Facebook Pages – Step 2
  Upload your picture
Facebook Pages – Step 3
 Add your information
Your ‘Canvas’
Facebook Pages – Step 4
  Customize Your Page
Embed custom content with FBML
Facebook Pages – Step 5
       Publish!
Facebook Pages – Step 6
          Update it regularly!

 Post photos of
                     Add video clips of
   product...
Creating Your Marketing System
Brad Kleinman
Brad@WorkSmart-eMarketing.com
(216) 339 - 0353


David Toth
David@WorkSmart-eMarketing.com
(216) 469 - 6260
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Facebook For Business

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WorkSmart eMarketing's presentation from the eMarketing Techniques Conference, May 2009 at Corporate College

Published in: Business, Technology
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Transcript of "Facebook For Business"

  1. 1. Brad Kleinman Brad@WorkSmart-eMarketing.com (216) 339 - 0353 David Toth David@WorkSmart-eMarketing.com (216) 469 - 6260
  2. 2. Outline • Introduction • Facebook for Business • Stats and Trends – FB Ads • Facebook Basics – FB Connect – Getting Started – FB Share – Building Your Profile – FB Public Profiles* – Sharing Content • Wrap Up – Building Contacts • Q&A
  3. 3. Accountability
  4. 4. Creating Your Marketing System
  5. 5. Budget Line Increases VS Decreases From Marketing Sherpa
  6. 6. Significant Barriers to Adoption From Marketing Sherpa
  7. 7. Facebook Stats • General Growth – More than 200 million active users – More than 100 million users log on at least once each day – More than 2/3rds of users are outside of college – The fastest growing demographic is 35+ years old – About 70% of Facebook users are outside the US From Facebook.com
  8. 8. Facebook Stats • User Engagement – Average user has 120 friends on the site – More than 3.5 billion minutes are spent on Facebook each day (worldwide) – More than 20 million users update their statuses at least once each day – More than 4 million users become fans of Pages each day From Facebook.com
  9. 9. Facebook is “Attention King” From AllFacebook.com
  10. 10. Facebook – The Social Network
  11. 11. Getting Started • Edit your profile – Basic info – Personal info – Contact info – Education and work
  12. 12. Facebook Basics
  13. 13. What’s on your mind?
  14. 14. Facebook for Business – Events
  15. 15. Facebook for Business – Ads
  16. 16. Facebook Ads – Step 1
  17. 17. Facebook Ads – Step 2
  18. 18. Facebook Ads – Step 3
  19. 19. Facebook Ads – Step 4
  20. 20. Facebook Connect
  21. 21. Facebook Share
  22. 22. Facebook for Business – Public Profiles
  23. 23. Facebook Pages – Step 1 Pick a category and name
  24. 24. Facebook Pages – Step 2 Upload your picture
  25. 25. Facebook Pages – Step 3 Add your information
  26. 26. Your ‘Canvas’
  27. 27. Facebook Pages – Step 4 Customize Your Page
  28. 28. Embed custom content with FBML
  29. 29. Facebook Pages – Step 5 Publish!
  30. 30. Facebook Pages – Step 6 Update it regularly! Post photos of Add video clips of products, your company in employees, and action customers List an event for Write a note about your grand upcoming opening sales promotions
  31. 31. Creating Your Marketing System
  32. 32. Brad Kleinman Brad@WorkSmart-eMarketing.com (216) 339 - 0353 David Toth David@WorkSmart-eMarketing.com (216) 469 - 6260
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