Brad Kleinman
Brad@WorkSmart-eMarketing.com
(216) 339 - 0353
David Toth
David@WorkSmart-eMarketing.com
(216) 469 - 6260

Outline
• Introduction • Facebook for Business
• Stats and Trends – FB Ads
• Facebook Basics – FB Connect
– Getting Started – FB Share
– Building Your Profile – FB Public Profiles*
– Sharing Content • Wrap Up
– Building Contacts • Q&A

Accountability

Creating Your Marketing System

Budget Line Increases VS Decreases
From Marketing Sherpa

Significant Barriers to Adoption
From Marketing Sherpa

Facebook Stats
• General Growth
– More than 200 million active users
– More than 100 million users log on at least once
each day
– More than 2/3rds of users are outside of college
– The fastest growing demographic is 35+ years old
– About 70% of Facebook users are outside the US
From Facebook.com

Facebook Stats
• User Engagement
– Average user has 120 friends on the site
– More than 3.5 billion minutes are spent on
Facebook each day (worldwide)
– More than 20 million users update their statuses
at least once each day
– More than 4 million users become fans of Pages
each day
From Facebook.com

Facebook is “Attention King”
From AllFacebook.com

Facebook – The Social Network

Getting Started
• Edit your profile
– Basic info
– Personal info
– Contact info
– Education and work

Facebook Basics

What’s on your mind?

Facebook for Business – Events

Facebook for Business – Ads

Facebook Ads – Step 1

Facebook Ads – Step 2

Facebook Ads – Step 3

Facebook Ads – Step 4

Facebook Connect

Facebook Share

Facebook for Business – Public Profiles

Facebook Pages – Step 1
Pick a category and name

Facebook Pages – Step 2
Upload your picture

Facebook Pages – Step 3
Add your information

Your ‘Canvas’

Facebook Pages – Step 4
Customize Your Page

Embed custom content with FBML

Facebook Pages – Step 5
Publish!

Facebook Pages – Step 6
Update it regularly!
Post photos of
Add video clips of
products,
your company in
employees, and
action
customers
List an event for Write a note about
your grand upcoming
opening sales promotions

Creating Your Marketing System

Brad Kleinman
Brad@WorkSmart-eMarketing.com
(216) 339 - 0353
David Toth
David@WorkSmart-eMarketing.com
(216) 469 - 6260