Facebook For Business

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    Facebook For Business - Presentation Transcript

    1. Brad Kleinman Brad@WorkSmart-eMarketing.com (216) 339 - 0353 David Toth David@WorkSmart-eMarketing.com (216) 469 - 6260
    2. Outline • Introduction • Facebook for Business • Stats and Trends – FB Ads • Facebook Basics – FB Connect – Getting Started – FB Share – Building Your Profile – FB Public Profiles* – Sharing Content • Wrap Up – Building Contacts • Q&A
    3. Accountability
    4. Creating Your Marketing System
    5. Budget Line Increases VS Decreases From Marketing Sherpa
    6. Significant Barriers to Adoption From Marketing Sherpa
    7. Facebook Stats • General Growth – More than 200 million active users – More than 100 million users log on at least once each day – More than 2/3rds of users are outside of college – The fastest growing demographic is 35+ years old – About 70% of Facebook users are outside the US From Facebook.com
    8. Facebook Stats • User Engagement – Average user has 120 friends on the site – More than 3.5 billion minutes are spent on Facebook each day (worldwide) – More than 20 million users update their statuses at least once each day – More than 4 million users become fans of Pages each day From Facebook.com
    9. Facebook is “Attention King” From AllFacebook.com
    10. Facebook – The Social Network
    11. Getting Started • Edit your profile – Basic info – Personal info – Contact info – Education and work
    12. Facebook Basics
    13. What’s on your mind?
    14. Facebook for Business – Events
    15. Facebook for Business – Ads
    16. Facebook Ads – Step 1
    17. Facebook Ads – Step 2
    18. Facebook Ads – Step 3
    19. Facebook Ads – Step 4
    20. Facebook Connect
    21. Facebook Share
    22. Facebook for Business – Public Profiles
    23. Facebook Pages – Step 1 Pick a category and name
    24. Facebook Pages – Step 2 Upload your picture
    25. Facebook Pages – Step 3 Add your information
    26. Your ‘Canvas’
    27. Facebook Pages – Step 4 Customize Your Page
    28. Embed custom content with FBML
    29. Facebook Pages – Step 5 Publish!
    30. Facebook Pages – Step 6 Update it regularly! Post photos of Add video clips of products, your company in employees, and action customers List an event for Write a note about your grand upcoming opening sales promotions
    31. Creating Your Marketing System
    32. Brad Kleinman Brad@WorkSmart-eMarketing.com (216) 339 - 0353 David Toth David@WorkSmart-eMarketing.com (216) 469 - 6260

    + Corporate CollegeCorporate College, 5 months ago

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