Create a Business Internet Strategy                                                                                       ...
Create a Business Internet Strategy                                                               4/29/2008               ...
Create a Business Internet Strategy                                  4/29/2008                                            ...
Create a Business Internet Strategy                                                                       4/29/2008       ...
Create a Business Internet Strategy                                      4/29/2008                                        ...
Create a Business Internet Strategy                                        4/29/2008                                      ...
Create a Business Internet Strategy                          4/29/2008                                                    ...
Create a Business Internet Strategy                               4/29/2008                                               ...
Create a Business Internet Strategy                                    4/29/2008                                          ...
Create a Business Internet Strategy                          4/29/2008                                                    ...
Create a Business Internet Strategy                           4/29/2008                                                   ...
Create a Business Internet Strategy                                    4/29/2008                                          ...
Create a Business Internet Strategy                                   4/29/2008                                           ...
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eMarketing Techniques Conference_Internet Dough

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Don Philabaum, President and CEO of the Internet Strategies Group, discusses how to make more dough marketing online at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.

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eMarketing Techniques Conference_Internet Dough

  1. 1. Create a Business Internet Strategy 4/29/2008 Internet Dough Create a Business Internet Strategy to Make More Dough 2 Internet Strategies Group Frank Sinatra missed the Internet! http://americancomedynetwork.com/animation.html?bit_id=25239 3 “A new digital divide is developing and it’s not represented by economics but by mindset. Today a legion of executives are deliberately deciding not to experiment and/or use Social Media tools. Little do they realize, they risk leaving a legacy in thei Internet Strategies Group • “A new digital divide is developing and it’s not represented by economics but by mindset. Today a legion of executives are deliberately deciding not to experiment and/or use Social Media tools. Little do they realize, they risk leaving a legacy in their organizations as the ones that “missed” the Social Media revolution!” Robert Scoble Blogger, Former Microsoft Corpwww.InternetStrategiesGroup.com 1
  2. 2. Create a Business Internet Strategy 4/29/2008 4 Internet Strategies Group Business Managers Say: “I know we should be doing more on the Internet, but frankly we just don’t know what to do!” Internet Dough Create a Business Internet Strategy to Make More Dough 6 Internet Strategies Group Foreign Language • Widgets Media • API • Viral Marketing • Affliate Marketing • Crowdsourcing • Social Status • User Generated Content • Social Validation • Web 2.0 • Reputation Management • Social Media • MySpace/Facebook • AdSense • Transparency • Social Networking • Authenticity • Online Community • Consumer Powered • Smart Mobwww.InternetStrategiesGroup.com 2
  3. 3. Create a Business Internet Strategy 4/29/2008 7 Internet Strategies Group Goals Today 1. Identify “What’s In It for YOU” (WIIFM) 2. Discuss Importance of a Business Internet Strategy 3. Look at TENPROVEN Social Media Strategies 4. Identify What Others are Doing 5. Answer YOUR ?’s 8 Internet Strategies Group Companywide 9 Internet Strategies Group When You Do - Your Benefits: 1. Sales/Marketing increase leads & sales 2. PR increases brand awareness & exposure 3. Customer Service provides better service at lower cost 4. Product Development decrease cost/increase success 5. HR attracts better candidates, retains employees, develops better trained staff 6. Finance reduces costs, finds acceptable price points 7. Operations increase quality, choices and flexibilitywww.InternetStrategiesGroup.com 3
  4. 4. Create a Business Internet Strategy 4/29/2008 10 Internet Strategies Group Consumer Behavior has CHANGED! • Bank • Shop • Entertain • Communicate • Information • Study • Network • Search • Date 11 Internet Strategies Group Social Media use Increasing Customers are ALWAYS on! Internet Strategies Group Jupiter Research May 2007 12www.InternetStrategiesGroup.com 4
  5. 5. Create a Business Internet Strategy 4/29/2008 13 Internet Strategies Group All Age Brackets! 14 Internet Strategies Group Revolutionary Behavior Changes 15 Internet Strategies Group All Industries Benefit! 1. Business 9. Education 2. Manufactures 10. Libraries 3. Franchise & Retail 11. Religious Organizations 4. Small Business 12. Entertainment/Media 5. Musicians 13. Authors 6. Medical Health 14. Law Enforcement 7. Utilities 15. Government 8. Associations & Clubs 16. Politicianswww.InternetStrategiesGroup.com 5
  6. 6. Create a Business Internet Strategy 4/29/2008 16 Internet Strategies Group Mass Media Use is Declining • Magazine subscriptions are down • Newspaper subscriptions are dropping • Radio listening - down • TV audience is fractured & down • Direct mail is more expensive 17 Internet Strategies Group Disintermediated! • Travel • Books/Merchandise • Music • Media (Print, Radio, TV) • Investment • Home Mortgage • Commerce • What makes you immune? 18 Internet Strategies Group New Marketing Tools Mass Marketing Social Media Marketing • Value Paks • Blogs • Newspapers • Article Marketing • Flyers • Email Marketing • Radio, TV, Cable • Video • Billboards • Podcasts • Magazines • Social Networking • Telemarketing • SEO/SEM • Direct Mail • Analytics • Yellow Pageswww.InternetStrategiesGroup.com 6
  7. 7. Create a Business Internet Strategy 4/29/2008 19 Internet Strategies Group Social Media - YOUR Business Tool To: •Acquire •Retain •Engage 20 Internet Strategies Group Acquire Customers 21 Internet Strategies Group Retainwww.InternetStrategiesGroup.com 7
  8. 8. Create a Business Internet Strategy 4/29/2008 22 Internet Strategies Group Engage 23 Internet Strategies Group Leverage Social Media! 24 Internet Strategies Group Social Media AMPLIFIES! 1. Email 2. Webinars 3. Blogs 4. Video 5. User Generated Content 6. SEM/SEO 7. Discussion Boards/Ratings 8. Photos 9. Podcasts 10. Buzz Marketingwww.InternetStrategiesGroup.com 8
  9. 9. Create a Business Internet Strategy 4/29/2008 25 Internet Strategies Group 1) Email • Coupons • eNewsletter • Birthday & seasons greeting • Invite a Friend 26 Internet Strategies Group 2) Webinars 27 Internet Strategies Group 3) Blogswww.InternetStrategiesGroup.com 9
  10. 10. Create a Business Internet Strategy 4/29/2008 28 Internet Strategies Group 4) Video 29 Internet Strategies Group 5) User Generated Content 30 Internet Strategies Group 6) SEM/SEOwww.InternetStrategiesGroup.com 10
  11. 11. Create a Business Internet Strategy 4/29/2008 31 Internet Strategies Group 7) Discussion Boards 32 Internet Strategies Group 8) Photos 33 Internet Strategies Group 9) Podcasts • Dentists • Consultants • Real estate Agents • Comics • Self-help gurus • Body Shopwww.InternetStrategiesGroup.com 11
  12. 12. Create a Business Internet Strategy 4/29/2008 34 Internet Strategies Group 10) Buzz Marketing • What makes you different • Be outrageous, controversial • Plant seeds in blogs, PR, YouTube • Analyze the effect 35 Internet Strategies Group Tony’s Plan - Phase ONE • Collect Emails • Send ▫ eBirthday cards ▫ Broadcast emails ▫ Surveys, opinion polls ▫ Coupons • Facebook/MySpace • Blog • Testimonial Video • User Generated Content • Mashup Map • Directory Listings • SEO • Webcasts on Friday nights 36 Internet Strategies Group Create YOUR Strategy • Pick the Social Media tools to compliment your goals • Identify which department you want to start with • Create a written plan with requests for resourceswww.InternetStrategiesGroup.com 12
  13. 13. Create a Business Internet Strategy 4/29/2008 37 Internet Strategies Group Summary • Identified WIIFM! • Discussed dozens of examples you could adopt • Reviewed what your peers are doing • Impressed the need to create a Business Internet Strategy 38 Internet Strategies Group Next STEPS 1. START your Business Internet strategy today or be DISINTERMEDIATED! 2. Download my free eBook Internet Dough at www.internetdough.NET June 1st 39 Internet Strategies Group Don Philabaum President/CEO Internet Strategies Group don@internetstrategiesgroup.com 800.805-9413www.InternetStrategiesGroup.com 13

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