eMarketing Techniques Conference_Google Tools May2 Goebel

Slide 1: Tools from Google to Grow your Business Web 2.0 Web 2.5 Web 3.0 By Dave Goebel dfg@goebelgroup.com 440-289-3227 www.goebelgroup.com

Slide 2: Agenda • About Google • Services and Tools – Get New Customers – Service Your Customers • How To Get Started • Future www.goebelgroup.com

Slide 3: www.goebelgroup.com

Slide 4: About Google • Search Business – Advertising • Cash Cow • Innovators – 70, 20, 10 • Worlds Largest Network of Computers – 10,000 + CPUs • SaaS – Software as a Service – Consumerization of Technology www.goebelgroup.com

Slide 5: Comsumerization of Technology • Easy to Use – Like Google Search Box • No Programmer Needed – Drag and Drop • Users Choose Apps and Services – Use what you need www.goebelgroup.com

Slide 6: Comsumerization of Technology • "Consumer IT will affect every enterprise" said David Mitchell Smith, vice president and Gartner Fellow. "Attempts by enterprises to deny this are doomed to failure, just as previous attempts to deny Wi-Fi, 'smart' mobile phones, the Internet and even the PC itself failed." • "The usability, availability and reliability is compelling and is providing value to people," Mr. Smith said. "Traditional enterprise software remains critical, but many functions can be accomplished through technologies designed for consumers." www.goebelgroup.com

Slide 7: Search Engines Ultimate Business and Consumer Tool www.goebelgroup.com

Slide 8: The Importance of Search • 7.3 billion searches conducted monthly in the U.S. • Search engines organize and prioritize over 27 billion web pages. • 85% of Internet users use search engines. www.goebelgroup.com

Slide 9: World Usage Internet Us ers Worldwide O ceania 19 million Middle E as t 34 million Africa 44 million L atin America 126 million North America 238 million E urope 348 million As ia 510 million 0 200 400 600 -- Internet World Stats, December, 2007 www.goebelgroup.com 9

Slide 10: World Usage -- Internet World Stats, December, 2007 www.goebelgroup.com 10

Slide 11: US Search Engine Market -Nielson Online, December 2007 www.goebelgroup.com

Slide 12: What We Click • 64.5% Click on Organic Listings • 35.5% Click on Paid Listings www.goebelgroup.com

Slide 13: Organic and Paid Listings Paid Organic

Slide 14: Universal or Blended Search Results • 1. 2 billion searched on Google in one week in Jan. • 220 million universal search results • 17% searches on Google showed at least one result with video, news, images, maps, weather, or stocks. • 38% video, 34% news, 19% images, and 15% multiple types of results.

Slide 18: How Does Google Search Work? www.goebelgroup.com

Slide 19: Formula for Google PageRank PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn)) Source Larry Page PageRank or PR(A) can be calculated using a simple iterative algorithm, and corresponds to the principal eigenvector of the normalized link matrix of the web. www.goebelgroup.com

Slide 20: How Does The Google Bot Crawl Google Servers Your Servers •Continuously crawls to look for new content •Converts all files to HTML •Stores files on Google Servers •Determines relevancy of content and page •Servers results < second •Users clicks on result to go to your website www.goebelgroup.com

Slide 22: What does the Google Bot See www.goebelgroup.com

Slide 23: SEO Search Engine Optimization • Free Visitors to your Website • Free Organic listing on Google • Google Webmaster Tools – Free service includes “What Google knows about your website”. • Google XML Sitemap www.goebelgroup.com

Slide 24: Google Services • Marketing – Research and Promote • Sales – Increase Revenue online and offline • Operations – Communicate and Collaborate • Non Profit – Free advertising and website search www.goebelgroup.com

Slide 25: Marketing • Research – Google Trends – Google Zeitgeist • Advertising and Promotion – Google AdWords – Pay per Click – YouTube - Free • Google Analytics • Google News www.goebelgroup.com

Slide 31: Google News • New Alerts – Select Keyword or Key Phrase – Alerts emailed to you • Press Release – Summit to online Press Websites – Get included in Google News www.goebelgroup.com

Slide 32: Increase Sales • Google Base – Upload your product catalog – Manual, Spreadsheet, Feed • Google Checkout – eCommerce system – Sell online and offer a convenient checkout method – Free when use Google AdWords • Local Search www.goebelgroup.com

Slide 38: Maps - Google Local Search Free to Add Your Business Info • Hours • Phone Numbers • Reviews • Directions • Coupons Maps are the #1 Mobile Application www.goebelgroup.com

Slide 42: Monetize Your Website • Google AdSense – Earn revenue from relevant ads on your site. AdSense matches ads to your site’s content, and you earn money whenever your visitors click on them. – For Content – For Search – For Mobile www.goebelgroup.com

Slide 45: Smoothie Break www.goebelgroup.com

Slide 46: Software as a Service • Cloud Computing • Huge Data Centers – Google – Microsoft – Yahoo • Low Cost Storage • Low Cost Bandwidth – Adoption of Broadband www.goebelgroup.com

Slide 47: Cloud Computing “It’s pretty clear that there’s an architectural shift going on. These occur every 10 or 20 years. The previous architecture was a proprietary network with PC clients called client-server computing. With this new architecture you’re always online; every device can see every application; and the applications are stored in the cloud.” Eric Schmidt – CEO Google www.goebelgroup.com

Slide 48: Google Apps • Gmail – 6.6 Gigs of Free Storage • Docs – Share docs and collaborate • Calendar • Spreadsheet • Sites – Create your own web pages • Now Integrated with Salesforce.com www.goebelgroup.com

Slide 54: Other Services • iGoogle – Personalized portal – Personalized search • Google Gadgets – Allows users to add a service to their webpage, iGoogle, or Desktop Search www.goebelgroup.com

Slide 58: Google Analytics • Free website stats tool • Find out what people are doing on your website • Use it to set goals for website • Measure and Communicate results www.goebelgroup.com

Slide 61: More Tools • Google Math – Put problem in search box – Get Answer in Results Page • Google 411 – Free Local Voice Search – Connects Call – 1-800-466-4411 www.goebelgroup.com

Slide 62: More Tools • Google Interpreter – Translates web pages from English and back • Google Notes – Keep notes in one place • Google Reader – Checks your favorite website for new content www.goebelgroup.com

Slide 63: More Tools • UPS tracking • FedEx tracking • USPS tracking • Vehicle ID (VIN) numbers • UPC codes • Telephone area codes • Patent numbers www.goebelgroup.com

Slide 64: More Tools • Google Desktop Search • Google Toolbar • Google Site Search • Google Pack – Free anti spam software www.goebelgroup.com

Slide 65: How to get Started • Create a Google Account • Choose the Services that you would like • Some Services Require Code to be added to your website – Google Analytics – Google Adsense www.goebelgroup.com

Slide 66: Future • Personalization – iGoogle – Symantec Web • Universal Search Results – Video, Blog, News, Images • Mobile Search – People Searching from iPhones • SaaS – Software as a Service www.goebelgroup.com

Slide 67: Other Providers • Yahoo • Microsoft • Microhoo • Zoho • Salesforce www.goebelgroup.com

Slide 68: Resources • www.google.com • www.googlegroups.com • www.goebelgroup.com www.goebelgroup.com

Slide 69: Contact Info Dave Goebel dfg@goebelgroup.com 440-289-3227 www.goebelgroup.com www.goebelgroup.com

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