How to use eMarketing to build and retain a community of clients and customers  eMarketing Techniques
Introduction <ul><li>Who am I? </li></ul><ul><li>My background in eMarketing </li></ul><ul><li>What is WorkSmart eMarketin...
4 Caveats <ul><li>80/20 </li></ul><ul><li>Water from a Fire hose </li></ul><ul><li>Have fun! </li></ul><ul><li>Foundations...
What we’ll talk about <ul><li>Accountability – MIH </li></ul><ul><li>Why use eMarketing </li></ul><ul><li>Specific Strateg...
Pick an AccountabiliBuddy <ul><li>Choose a partner </li></ul><ul><li>Introduce yourself </li></ul><ul><li>Commit to do ONE...
Benefits of eMarketing <ul><li>Easy to use </li></ul><ul><li>Easily quantifiable </li></ul><ul><li>Extreme Personalization...
8 Different Techniques <ul><li>Website </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Email Marketing </li...
Web 2.0? <ul><li>A user driven virtual world </li></ul><ul><ul><li>User driven content </li></ul></ul><ul><ul><li>Rich, in...
From Web 1.0    2.0 <ul><li>Web 1.0 </li></ul><ul><ul><li>Cost prohibitive </li></ul></ul><ul><ul><li>Websites for inform...
<ul><li>Conduit/Feedburner </li></ul><ul><li>iContact/Constant Contact </li></ul><ul><li>LinkedIn/Facebook </li></ul><ul><...
Importance of a Website <ul><li>Awareness </li></ul><ul><li>Sales Cycle </li></ul><ul><li>Deeper information </li></ul><ul...
<ul><li>Automate marketing </li></ul><ul><li>Capture leads </li></ul><ul><li>Reduce ad costs </li></ul><ul><li>Deliver a p...
<ul><li>Serve subscriptions </li></ul><ul><li>Up sell and cross sell </li></ul><ul><li>Answer questions </li></ul><ul><li>...
Are you Optimized? <ul><li>Keyword Rich </li></ul><ul><li>High-Quality Content </li></ul><ul><li>Inbound Links </li></ul>T...
Optimize your site TODAY <ul><li>Page title </li></ul><ul><li>Keyword density </li></ul><ul><li>H1 , H2,  H3  tags </li></...
Email Marketing - Is it effective? <ul><li>YES </li></ul><ul><li>Benefits: </li></ul><ul><ul><li>Inexpensive </li></ul></u...
Tips on email marketing <ul><li>Focus on the reader’s needs </li></ul><ul><li>60/40 editorial to promotion content ratio <...
Tips on email marketing (cont.) <ul><li>Run a spam checker </li></ul><ul><li>Forward-to-a-friend </li></ul><ul><li>Link to...
Don’t be a spammer <ul><li>70%-90% of all e-mail = SPAM. (Clickz.com) </li></ul><ul><li>Avoid CAPS in Subject line </li></...
RSS – The common denominator
Why Blog? <ul><li>SEO friendly </li></ul><ul><li>You’re an expert </li></ul><ul><li>Customer relations </li></ul><ul><li>G...
Blogging Tips <ul><li>Set up Monthly/Quarterly/Yearly Goals </li></ul><ul><li>Don’t get discouraged if no one is showing u...
Really Simple Syndication <ul><li>Syndicating information quickly and easily </li></ul><ul><li>Getting live feeds directly...
iGoogle RSS Feed
Video <ul><li>Virtual Learning </li></ul><ul><li>Personal Connection </li></ul><ul><li>Easily Syndicated </li></ul><ul><li...
Podcasts <ul><li>Streaming audio files on the internet </li></ul><ul><li>Post like talk-shows / radio-shows </li></ul><ul>...
Effective Podcasts <ul><li>Know your audience / target </li></ul><ul><li>Clearly organized message </li></ul><ul><li>Have ...
Case Study - KeyEntrepreneurs.org
Google Calendar
Videos for marketing
Post-Conference “Live Slideshows”
Video Resources
Blogging / RSS
AccountabiliBuddy System <ul><li>Start a blog  (blogger.com, wordpress) </li></ul><ul><li>Subscribe to a blog and post com...
Thank You!!! <ul><li>Contact me to learn more about eMarketing and how we can help you get on the right path. </li></ul><u...
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EMarketing Techniques Conference_Emarketing at the Speed of Light Worksmart Brand

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Brad Kleinman and David Toth, of WorkSmart eMarketing give a comprehensive overview of eMarketing at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.

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  • 06/03/09
  • EMarketing Techniques Conference_Emarketing at the Speed of Light Worksmart Brand

    1. 1. How to use eMarketing to build and retain a community of clients and customers eMarketing Techniques
    2. 2. Introduction <ul><li>Who am I? </li></ul><ul><li>My background in eMarketing </li></ul><ul><li>What is WorkSmart eMarketing? </li></ul>
    3. 3. 4 Caveats <ul><li>80/20 </li></ul><ul><li>Water from a Fire hose </li></ul><ul><li>Have fun! </li></ul><ul><li>Foundations </li></ul>
    4. 4. What we’ll talk about <ul><li>Accountability – MIH </li></ul><ul><li>Why use eMarketing </li></ul><ul><li>Specific Strategies and tactics </li></ul><ul><li>Case Study </li></ul><ul><li>How to get started today! </li></ul>
    5. 5. Pick an AccountabiliBuddy <ul><li>Choose a partner </li></ul><ul><li>Introduce yourself </li></ul><ul><li>Commit to do ONE thing you learn today </li></ul><ul><li>Connect outside of this workshop </li></ul><ul><li>Check up with each other - MIH </li></ul>
    6. 6. Benefits of eMarketing <ul><li>Easy to use </li></ul><ul><li>Easily quantifiable </li></ul><ul><li>Extreme Personalization </li></ul><ul><li>Interact with users </li></ul><ul><li>Time Efficient </li></ul><ul><li>Cost efficient </li></ul><ul><li>High Return on Investment </li></ul>
    7. 7. 8 Different Techniques <ul><li>Website </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Email Marketing </li></ul><ul><li>Video </li></ul><ul><li>Podcasting </li></ul><ul><li>Blogs </li></ul><ul><li>RSS </li></ul><ul><li>Web 2.0 </li></ul>
    8. 8. Web 2.0? <ul><li>A user driven virtual world </li></ul><ul><ul><li>User driven content </li></ul></ul><ul><ul><li>Rich, interactive and user-friendly </li></ul></ul><ul><ul><li>Community and Social Network </li></ul></ul><ul><ul><li>Incorporation of Video and Mobile </li></ul></ul><ul><li>Ex. Blogs, wikis, social networks, online video, etc </li></ul>
    9. 9. From Web 1.0  2.0 <ul><li>Web 1.0 </li></ul><ul><ul><li>Cost prohibitive </li></ul></ul><ul><ul><li>Websites for informational purposes </li></ul></ul><ul><ul><li>Used to show success </li></ul></ul><ul><li>Web 2.0 </li></ul><ul><ul><li>User-driven </li></ul></ul><ul><ul><li>Extremely interactive </li></ul></ul><ul><ul><li>Cost friendly </li></ul></ul>
    10. 10. <ul><li>Conduit/Feedburner </li></ul><ul><li>iContact/Constant Contact </li></ul><ul><li>LinkedIn/Facebook </li></ul><ul><li>PBWiki/WetPaint </li></ul><ul><li>Digg/StumbleUpon </li></ul><ul><li>Upcoming.org/Confabb </li></ul><ul><li>Technorati/Blogger </li></ul>
    11. 11. Importance of a Website <ul><li>Awareness </li></ul><ul><li>Sales Cycle </li></ul><ul><li>Deeper information </li></ul><ul><li>Open 24-7-365 </li></ul><ul><li>Referral tool </li></ul>Thanks to Duct Tape Marketing
    12. 12. <ul><li>Automate marketing </li></ul><ul><li>Capture leads </li></ul><ul><li>Reduce ad costs </li></ul><ul><li>Deliver a product </li></ul><ul><li>Create a community </li></ul>Importance of a Website Thanks to Duct Tape Marketing
    13. 13. <ul><li>Serve subscriptions </li></ul><ul><li>Up sell and cross sell </li></ul><ul><li>Answer questions </li></ul><ul><li>House data </li></ul><ul><li>Collaborate and manage projects </li></ul>Importance of a Website Thanks to Duct Tape Marketing
    14. 14. Are you Optimized? <ul><li>Keyword Rich </li></ul><ul><li>High-Quality Content </li></ul><ul><li>Inbound Links </li></ul>Thanks to Duct Tape Marketing
    15. 15. Optimize your site TODAY <ul><li>Page title </li></ul><ul><li>Keyword density </li></ul><ul><li>H1 , H2, H3 tags </li></ul><ul><li>Bold text </li></ul><ul><li>Anchor text </li></ul><ul><li>Keyword phrase or theme for each page </li></ul><ul><li>Robot friendly page URL </li></ul>
    16. 16. Email Marketing - Is it effective? <ul><li>YES </li></ul><ul><li>Benefits: </li></ul><ul><ul><li>Inexpensive </li></ul></ul><ul><ul><li>Easy to create </li></ul></ul><ul><ul><li>Easy to track and monitor </li></ul></ul>
    17. 17. Tips on email marketing <ul><li>Focus on the reader’s needs </li></ul><ul><li>60/40 editorial to promotion content ratio </li></ul><ul><li>Use your prime real estate </li></ul><ul><li>Assume your email will be skimmed </li></ul><ul><li>Have an interesting subject line </li></ul><ul><li>Sender from name </li></ul>
    18. 18. Tips on email marketing (cont.) <ul><li>Run a spam checker </li></ul><ul><li>Forward-to-a-friend </li></ul><ul><li>Link to web version </li></ul><ul><li>Opportunity to unsubscribe </li></ul><ul><li>Request to add sender to safe-senders list </li></ul><ul><li>Physical mailing address provided </li></ul>
    19. 19. Don’t be a spammer <ul><li>70%-90% of all e-mail = SPAM. (Clickz.com) </li></ul><ul><li>Avoid CAPS in Subject line </li></ul><ul><li>Avoid Words Like: “Click Here” or “FREE” </li></ul><ul><li>Use Bright Colors and Large Fonts Sparingly </li></ul><ul><li>Look Like a Newsletter </li></ul><ul><li>Limit your Email Message Size to 20K to 40K </li></ul>
    20. 20. RSS – The common denominator
    21. 21. Why Blog? <ul><li>SEO friendly </li></ul><ul><li>You’re an expert </li></ul><ul><li>Customer relations </li></ul><ul><li>Get feedback </li></ul><ul><li>PR and Media </li></ul><ul><li>Track and monitor </li></ul>
    22. 22. Blogging Tips <ul><li>Set up Monthly/Quarterly/Yearly Goals </li></ul><ul><li>Don’t get discouraged if no one is showing up </li></ul><ul><li>Read other blogs/forums </li></ul><ul><li>Its not just about business, its about you! </li></ul><ul><li>Establish policy </li></ul>
    23. 23. Really Simple Syndication <ul><li>Syndicating information quickly and easily </li></ul><ul><li>Getting live feeds directly to a users computer </li></ul><ul><li>Have websites send information to YOU </li></ul><ul><li>Opt-in only </li></ul><ul><li>Create and promote feeds: Feedburner </li></ul><ul><li>Aggregate feeds: iGoogle, Google Reader </li></ul>
    24. 24. iGoogle RSS Feed
    25. 25. Video <ul><li>Virtual Learning </li></ul><ul><li>Personal Connection </li></ul><ul><li>Easily Syndicated </li></ul><ul><li>Free to post </li></ul><ul><li>Built in SEO </li></ul><ul><li>50% of the US population will watch online video in 2008 </li></ul>
    26. 26. Podcasts <ul><li>Streaming audio files on the internet </li></ul><ul><li>Post like talk-shows / radio-shows </li></ul><ul><li>Customers can subscribe – automatically download </li></ul><ul><li>itunes hosted – easily downloaded to ipod </li></ul>
    27. 27. Effective Podcasts <ul><li>Know your audience / target </li></ul><ul><li>Clearly organized message </li></ul><ul><li>Have notes online </li></ul><ul><li>Make your podcast: </li></ul><ul><ul><li>Informative </li></ul></ul><ul><ul><li>Valuable </li></ul></ul><ul><ul><li>Engaging </li></ul></ul><ul><ul><li>Entertaining </li></ul></ul>Thanks to blog.podblaze.com
    28. 28. Case Study - KeyEntrepreneurs.org
    29. 29. Google Calendar
    30. 30. Videos for marketing
    31. 31. Post-Conference “Live Slideshows”
    32. 32. Video Resources
    33. 33. Blogging / RSS
    34. 34. AccountabiliBuddy System <ul><li>Start a blog (blogger.com, wordpress) </li></ul><ul><li>Subscribe to a blog and post comments (technorati.com) </li></ul><ul><li>Subscribe to a podcast (itunes.com) </li></ul><ul><li>Join Linkedin.com </li></ul><ul><li>Start an email campaign </li></ul><ul><li>Create an igoogle.com account </li></ul><ul><li>Integrate google analytics </li></ul><ul><li>Pick out keywords for your website </li></ul>
    35. 35. Thank You!!! <ul><li>Contact me to learn more about eMarketing and how we can help you get on the right path. </li></ul><ul><li>Brad Kleinman </li></ul><ul><li>[email_address] </li></ul>

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