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EMarketing Techniques Conference_Emarketing at the Speed of Light Worksmart Brand

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Brad Kleinman and David Toth, of WorkSmart eMarketing give a comprehensive overview of eMarketing at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur …

Brad Kleinman and David Toth, of WorkSmart eMarketing give a comprehensive overview of eMarketing at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.

Published in: Economy & Finance, Business

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  • 06/03/09
  • Transcript

    • 1. How to use eMarketing to build and retain a community of clients and customers eMarketing Techniques
    • 2. Introduction
      • Who am I?
      • My background in eMarketing
      • What is WorkSmart eMarketing?
    • 3. 4 Caveats
      • 80/20
      • Water from a Fire hose
      • Have fun!
      • Foundations
    • 4. What we’ll talk about
      • Accountability – MIH
      • Why use eMarketing
      • Specific Strategies and tactics
      • Case Study
      • How to get started today!
    • 5. Pick an AccountabiliBuddy
      • Choose a partner
      • Introduce yourself
      • Commit to do ONE thing you learn today
      • Connect outside of this workshop
      • Check up with each other - MIH
    • 6. Benefits of eMarketing
      • Easy to use
      • Easily quantifiable
      • Extreme Personalization
      • Interact with users
      • Time Efficient
      • Cost efficient
      • High Return on Investment
    • 7. 8 Different Techniques
      • Website
      • Search Engine Optimization
      • Email Marketing
      • Video
      • Podcasting
      • Blogs
      • RSS
      • Web 2.0
    • 8. Web 2.0?
      • A user driven virtual world
        • User driven content
        • Rich, interactive and user-friendly
        • Community and Social Network
        • Incorporation of Video and Mobile
      • Ex. Blogs, wikis, social networks, online video, etc
    • 9. From Web 1.0  2.0
      • Web 1.0
        • Cost prohibitive
        • Websites for informational purposes
        • Used to show success
      • Web 2.0
        • User-driven
        • Extremely interactive
        • Cost friendly
    • 10.
      • Conduit/Feedburner
      • iContact/Constant Contact
      • LinkedIn/Facebook
      • PBWiki/WetPaint
      • Digg/StumbleUpon
      • Upcoming.org/Confabb
      • Technorati/Blogger
    • 11. Importance of a Website
      • Awareness
      • Sales Cycle
      • Deeper information
      • Open 24-7-365
      • Referral tool
      Thanks to Duct Tape Marketing
    • 12.
      • Automate marketing
      • Capture leads
      • Reduce ad costs
      • Deliver a product
      • Create a community
      Importance of a Website Thanks to Duct Tape Marketing
    • 13.
      • Serve subscriptions
      • Up sell and cross sell
      • Answer questions
      • House data
      • Collaborate and manage projects
      Importance of a Website Thanks to Duct Tape Marketing
    • 14. Are you Optimized?
      • Keyword Rich
      • High-Quality Content
      • Inbound Links
      Thanks to Duct Tape Marketing
    • 15. Optimize your site TODAY
      • Page title
      • Keyword density
      • H1 , H2, H3 tags
      • Bold text
      • Anchor text
      • Keyword phrase or theme for each page
      • Robot friendly page URL
    • 16. Email Marketing - Is it effective?
      • YES
      • Benefits:
        • Inexpensive
        • Easy to create
        • Easy to track and monitor
    • 17. Tips on email marketing
      • Focus on the reader’s needs
      • 60/40 editorial to promotion content ratio
      • Use your prime real estate
      • Assume your email will be skimmed
      • Have an interesting subject line
      • Sender from name
    • 18. Tips on email marketing (cont.)
      • Run a spam checker
      • Forward-to-a-friend
      • Link to web version
      • Opportunity to unsubscribe
      • Request to add sender to safe-senders list
      • Physical mailing address provided
    • 19. Don’t be a spammer
      • 70%-90% of all e-mail = SPAM. (Clickz.com)
      • Avoid CAPS in Subject line
      • Avoid Words Like: “Click Here” or “FREE”
      • Use Bright Colors and Large Fonts Sparingly
      • Look Like a Newsletter
      • Limit your Email Message Size to 20K to 40K
    • 20. RSS – The common denominator
    • 21. Why Blog?
      • SEO friendly
      • You’re an expert
      • Customer relations
      • Get feedback
      • PR and Media
      • Track and monitor
    • 22. Blogging Tips
      • Set up Monthly/Quarterly/Yearly Goals
      • Don’t get discouraged if no one is showing up
      • Read other blogs/forums
      • Its not just about business, its about you!
      • Establish policy
    • 23. Really Simple Syndication
      • Syndicating information quickly and easily
      • Getting live feeds directly to a users computer
      • Have websites send information to YOU
      • Opt-in only
      • Create and promote feeds: Feedburner
      • Aggregate feeds: iGoogle, Google Reader
    • 24. iGoogle RSS Feed
    • 25. Video
      • Virtual Learning
      • Personal Connection
      • Easily Syndicated
      • Free to post
      • Built in SEO
      • 50% of the US population will watch online video in 2008
    • 26. Podcasts
      • Streaming audio files on the internet
      • Post like talk-shows / radio-shows
      • Customers can subscribe – automatically download
      • itunes hosted – easily downloaded to ipod
    • 27. Effective Podcasts
      • Know your audience / target
      • Clearly organized message
      • Have notes online
      • Make your podcast:
        • Informative
        • Valuable
        • Engaging
        • Entertaining
      Thanks to blog.podblaze.com
    • 28. Case Study - KeyEntrepreneurs.org
    • 29. Google Calendar
    • 30. Videos for marketing
    • 31. Post-Conference “Live Slideshows”
    • 32. Video Resources
    • 33. Blogging / RSS
    • 34. AccountabiliBuddy System
      • Start a blog (blogger.com, wordpress)
      • Subscribe to a blog and post comments (technorati.com)
      • Subscribe to a podcast (itunes.com)
      • Join Linkedin.com
      • Start an email campaign
      • Create an igoogle.com account
      • Integrate google analytics
      • Pick out keywords for your website
    • 35. Thank You!!!
      • Contact me to learn more about eMarketing and how we can help you get on the right path.
      • Brad Kleinman
      • [email_address]

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