The document discusses how the media landscape has changed with the rise of the internet and online video. It notes that online audiences and revenues are growing much faster than print, and online will likely become the main business model. It provides statistics on internet usage and how many people in different demographics now use the internet. It also discusses how user-generated video views grew enormously in 2007 and the opportunities online video provides for marketing. It asks how companies can build their brands using web video.