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THE MEDIA  LANDSCAPE  HAS CHANGED
SILENT FILMS
TALKIES
RADIO
TELEVISION
GORILLA
INTERNET
CENTER OF GRAVITY
“ But the Web audience is growing at a great clip, while print circulation is not. And online revenues are growing faster, too, albeit from a smaller base. If the trend continues, there’s little doubt  that -”eventually”- online becomes the main business.” BILL KELLER, THE NEW YORK TIMES EXECUTIVE EDITOR, JULY, 2007 NEW YORK TIMES QUOTE
INTERNET USE UP  TELEVISION VIEWING DOWN
INCOME OVER $40K  91%  HAVE ACCESS
COLLEGE DEGREE 93%  HAVE ACCESS
BABY BOOMERS  (50-64) THOSE WE SAID WOULD NOT ADAPT  70%  SHOPPED ONLINE
HOW DO WE TAKE  ADVANTAGE??
 
ONLINE NEWS PAPERS
BRICK & MORTAR
E-LEARNING
 
 
 
2007 USER GENERATED  VIDEOS (UGV) 22 BILLION VIEWS
48%  OF ALL USERS  WATCHED A  UGV
MALES 18-34 75% WATCHED AT LEAST ONE UGV PER WEEK
 
WHAT DO THEY ALL  HAVE IN COMMON?
VIDEO
According to eMarketer, “…there will be 183 million online video viewers by 2011 – a 60 percent increase from the number of viewers today. This growing consumption of online video provides marketers with new ways to promote their brands, and has also created opportunities to engage with consumers, expand reach and explore new monetization methods”.
MUSIC VIDEO ENTERTAINMENT NEWS E-LEARNING PODCASTS
HOW DO YOU  BUILD A BRAND WITH WEB VIDEO?
 
TRAINING
SELF-PROMOTION
MARKETING LAUNCH
RE-PURPOSING CONTENT
 

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