• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
eMarketing Techniques Conference_eLearning and Web Video
 

eMarketing Techniques Conference_eLearning and Web Video

on

  • 2,002 views

Mark Turkeltaub, Director of Business Development at Mind Grab Media, discusses the eLearning and Web Video at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key ...

Mark Turkeltaub, Director of Business Development at Mind Grab Media, discusses the eLearning and Web Video at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.

Statistics

Views

Total Views
2,002
Views on SlideShare
2,001
Embed Views
1

Actions

Likes
0
Downloads
67
Comments
0

1 Embed 1

http://www.slideshare.net 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    eMarketing Techniques Conference_eLearning and Web Video eMarketing Techniques Conference_eLearning and Web Video Presentation Transcript

    • THE MEDIA LANDSCAPE HAS CHANGED
    • SILENT FILMS
    • TALKIES
    • RADIO
    • TELEVISION
    • GORILLA
    • INTERNET
    • CENTER OF GRAVITY
    • “ But the Web audience is growing at a great clip, while print circulation is not. And online revenues are growing faster, too, albeit from a smaller base. If the trend continues, there’s little doubt that -”eventually”- online becomes the main business.” BILL KELLER, THE NEW YORK TIMES EXECUTIVE EDITOR, JULY, 2007 NEW YORK TIMES QUOTE
    • INTERNET USE UP TELEVISION VIEWING DOWN
    • INCOME OVER $40K 91% HAVE ACCESS
    • COLLEGE DEGREE 93% HAVE ACCESS
    • BABY BOOMERS (50-64) THOSE WE SAID WOULD NOT ADAPT 70% SHOPPED ONLINE
    • HOW DO WE TAKE ADVANTAGE??
    •  
    • ONLINE NEWS PAPERS
    • BRICK & MORTAR
    • E-LEARNING
    •  
    •  
    •  
    • 2007 USER GENERATED VIDEOS (UGV) 22 BILLION VIEWS
    • 48% OF ALL USERS WATCHED A UGV
    • MALES 18-34 75% WATCHED AT LEAST ONE UGV PER WEEK
    •  
    • WHAT DO THEY ALL HAVE IN COMMON?
    • VIDEO
    • According to eMarketer, “…there will be 183 million online video viewers by 2011 – a 60 percent increase from the number of viewers today. This growing consumption of online video provides marketers with new ways to promote their brands, and has also created opportunities to engage with consumers, expand reach and explore new monetization methods”.
    • MUSIC VIDEO ENTERTAINMENT NEWS E-LEARNING PODCASTS
    • HOW DO YOU BUILD A BRAND WITH WEB VIDEO?
    •  
    • TRAINING
    • SELF-PROMOTION
    • MARKETING LAUNCH
    • RE-PURPOSING CONTENT
    •