0
THE MEDIA  LANDSCAPE  HAS CHANGED
SILENT FILMS
TALKIES
RADIO
TELEVISION
GORILLA
INTERNET
CENTER OF GRAVITY
“ But the Web audience is growing at a great clip, while print circulation is not. And online revenues are growing faster,...
INTERNET USE UP  TELEVISION VIEWING DOWN
INCOME OVER $40K  91%  HAVE ACCESS
COLLEGE DEGREE 93%  HAVE ACCESS
BABY BOOMERS  (50-64) THOSE WE SAID WOULD NOT ADAPT  70%  SHOPPED ONLINE
HOW DO WE TAKE  ADVANTAGE??
 
ONLINE NEWS PAPERS
BRICK & MORTAR
E-LEARNING
 
 
 
2007 USER GENERATED  VIDEOS (UGV) 22 BILLION VIEWS
48%  OF ALL USERS  WATCHED A  UGV
MALES 18-34 75% WATCHED AT LEAST ONE UGV PER WEEK
 
WHAT DO THEY ALL  HAVE IN COMMON?
VIDEO
According to eMarketer, “…there will be 183 million online video viewers by 2011 – a 60 percent increase from the number o...
MUSIC VIDEO ENTERTAINMENT NEWS E-LEARNING PODCASTS
HOW DO YOU  BUILD A BRAND WITH WEB VIDEO?
 
TRAINING
SELF-PROMOTION
MARKETING LAUNCH
RE-PURPOSING CONTENT
 
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eMarketing Techniques Conference_eLearning and Web Video

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Mark Turkeltaub, Director of Business Development at Mind Grab Media, discusses the eLearning and Web Video at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.

Published in: Business, Education
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Transcript of "eMarketing Techniques Conference_eLearning and Web Video"

  1. 1. THE MEDIA LANDSCAPE HAS CHANGED
  2. 2. SILENT FILMS
  3. 3. TALKIES
  4. 4. RADIO
  5. 5. TELEVISION
  6. 6. GORILLA
  7. 7. INTERNET
  8. 8. CENTER OF GRAVITY
  9. 9. “ But the Web audience is growing at a great clip, while print circulation is not. And online revenues are growing faster, too, albeit from a smaller base. If the trend continues, there’s little doubt that -”eventually”- online becomes the main business.” BILL KELLER, THE NEW YORK TIMES EXECUTIVE EDITOR, JULY, 2007 NEW YORK TIMES QUOTE
  10. 10. INTERNET USE UP TELEVISION VIEWING DOWN
  11. 11. INCOME OVER $40K 91% HAVE ACCESS
  12. 12. COLLEGE DEGREE 93% HAVE ACCESS
  13. 13. BABY BOOMERS (50-64) THOSE WE SAID WOULD NOT ADAPT 70% SHOPPED ONLINE
  14. 14. HOW DO WE TAKE ADVANTAGE??
  15. 16. ONLINE NEWS PAPERS
  16. 17. BRICK & MORTAR
  17. 18. E-LEARNING
  18. 22. 2007 USER GENERATED VIDEOS (UGV) 22 BILLION VIEWS
  19. 23. 48% OF ALL USERS WATCHED A UGV
  20. 24. MALES 18-34 75% WATCHED AT LEAST ONE UGV PER WEEK
  21. 26. WHAT DO THEY ALL HAVE IN COMMON?
  22. 27. VIDEO
  23. 28. According to eMarketer, “…there will be 183 million online video viewers by 2011 – a 60 percent increase from the number of viewers today. This growing consumption of online video provides marketers with new ways to promote their brands, and has also created opportunities to engage with consumers, expand reach and explore new monetization methods”.
  24. 29. MUSIC VIDEO ENTERTAINMENT NEWS E-LEARNING PODCASTS
  25. 30. HOW DO YOU BUILD A BRAND WITH WEB VIDEO?
  26. 32. TRAINING
  27. 33. SELF-PROMOTION
  28. 34. MARKETING LAUNCH
  29. 35. RE-PURPOSING CONTENT
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