Branded Entertainment What is It and What Can It do For My Business?
Classic Placement Moments <ul><li>Superman II </li></ul>
Classic Placement Moments <ul><li>Runaway Bride </li></ul>
Classic Placement Moments <ul><li>Wayne's World </li></ul>
Overkill on the Products
What is Branded Entertainment? <ul><li>It is not Product Placement. </li></ul><ul><li>It is the Marriage of a Brand and an...
The Future is Here – Be Ready <ul><li>NO ONE HAS TO EVER WATCH A COMMERCIAL AGAIN! </li></ul>
Placement creates Realism <ul><li>A Movie about Ad Executives </li></ul><ul><li>Creates a Nike Ad </li></ul><ul><li>Ad is ...
Types of Placement - Classic <ul><li>The Product Appears ON CAMERA </li></ul>
Types of Placement - Classic <ul><li>The Location Appears ON CAMERA </li></ul>
Creating a Campaign <ul><li>In the Movie or TV Show </li></ul><ul><li>Online </li></ul><ul><li>In Print ads </li></ul><ul>...
The Perfect Marriage <ul><li>What does your Brand Want in Life? </li></ul><ul><li>Who is the Best Mate for your Brand? </l...
About Prelude2Cinema <ul><li>Prelude2CinemaTV </li></ul><ul><li>TV Series   &  Web Series </li></ul><ul><li>Brand Created ...
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eMarketing Techniques Conference_ Branded Entertainment P2c May 2008

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Alex Michaels, Owner of Prelude2Cinema, discusses the impact of branded entertainment in marketing at the eMarketing Techniques Series at Corporate College. Brought to you by the Key Entrepreneur Development Center.

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eMarketing Techniques Conference_ Branded Entertainment P2c May 2008

  1. 1. Branded Entertainment What is It and What Can It do For My Business?
  2. 2. Classic Placement Moments <ul><li>Superman II </li></ul>
  3. 3. Classic Placement Moments <ul><li>Runaway Bride </li></ul>
  4. 4. Classic Placement Moments <ul><li>Wayne's World </li></ul>
  5. 5. Overkill on the Products
  6. 6. What is Branded Entertainment? <ul><li>It is not Product Placement. </li></ul><ul><li>It is the Marriage of a Brand and an Entertainment Program. </li></ul><ul><li>It works when the Brand and the Program Communicate their Needs. </li></ul>
  7. 7. The Future is Here – Be Ready <ul><li>NO ONE HAS TO EVER WATCH A COMMERCIAL AGAIN! </li></ul>
  8. 8. Placement creates Realism <ul><li>A Movie about Ad Executives </li></ul><ul><li>Creates a Nike Ad </li></ul><ul><li>Ad is central to Plot </li></ul><ul><li>Watch Ad </li></ul>
  9. 9. Types of Placement - Classic <ul><li>The Product Appears ON CAMERA </li></ul>
  10. 10. Types of Placement - Classic <ul><li>The Location Appears ON CAMERA </li></ul>
  11. 11. Creating a Campaign <ul><li>In the Movie or TV Show </li></ul><ul><li>Online </li></ul><ul><li>In Print ads </li></ul><ul><li>TV ads promoting Movie & the Brand </li></ul><ul><li>Contest </li></ul><ul><li>Special Product Tie-ins </li></ul><ul><li>Watch “Iron Man” Ad </li></ul>
  12. 12. The Perfect Marriage <ul><li>What does your Brand Want in Life? </li></ul><ul><li>Who is the Best Mate for your Brand? </li></ul><ul><li>What Kind of Future do you see Together? </li></ul><ul><li>You should have a Pre-Nup. </li></ul>
  13. 13. About Prelude2Cinema <ul><li>Prelude2CinemaTV </li></ul><ul><li>TV Series & Web Series </li></ul><ul><li>Brand Created Programming </li></ul>

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