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eMarketing Techniques Conference_ Branded Entertainment P2c May 2008
eMarketing Techniques Conference_ Branded Entertainment P2c May 2008
eMarketing Techniques Conference_ Branded Entertainment P2c May 2008
eMarketing Techniques Conference_ Branded Entertainment P2c May 2008
eMarketing Techniques Conference_ Branded Entertainment P2c May 2008
eMarketing Techniques Conference_ Branded Entertainment P2c May 2008
eMarketing Techniques Conference_ Branded Entertainment P2c May 2008
eMarketing Techniques Conference_ Branded Entertainment P2c May 2008
eMarketing Techniques Conference_ Branded Entertainment P2c May 2008
eMarketing Techniques Conference_ Branded Entertainment P2c May 2008
eMarketing Techniques Conference_ Branded Entertainment P2c May 2008
eMarketing Techniques Conference_ Branded Entertainment P2c May 2008
eMarketing Techniques Conference_ Branded Entertainment P2c May 2008
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eMarketing Techniques Conference_ Branded Entertainment P2c May 2008

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Alex Michaels, Owner of Prelude2Cinema, discusses the impact of branded entertainment in marketing at the eMarketing Techniques Series at Corporate College. Brought to you by the Key Entrepreneur …

Alex Michaels, Owner of Prelude2Cinema, discusses the impact of branded entertainment in marketing at the eMarketing Techniques Series at Corporate College. Brought to you by the Key Entrepreneur Development Center.

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Transcript

  • 1. Branded Entertainment What is It and What Can It do For My Business?
  • 2. Classic Placement Moments
    • Superman II
  • 3. Classic Placement Moments
    • Runaway Bride
  • 4. Classic Placement Moments
    • Wayne's World
  • 5. Overkill on the Products
  • 6. What is Branded Entertainment?
    • It is not Product Placement.
    • It is the Marriage of a Brand and an Entertainment Program.
    • It works when the Brand and the Program Communicate their Needs.
  • 7. The Future is Here – Be Ready
    • NO ONE HAS TO EVER WATCH A COMMERCIAL AGAIN!
  • 8. Placement creates Realism
    • A Movie about Ad Executives
    • Creates a Nike Ad
    • Ad is central to Plot
    • Watch Ad
  • 9. Types of Placement - Classic
    • The Product Appears ON CAMERA
  • 10. Types of Placement - Classic
    • The Location Appears ON CAMERA
  • 11. Creating a Campaign
    • In the Movie or TV Show
    • Online
    • In Print ads
    • TV ads promoting Movie & the Brand
    • Contest
    • Special Product Tie-ins
    • Watch “Iron Man” Ad
  • 12. The Perfect Marriage
    • What does your Brand Want in Life?
    • Who is the Best Mate for your Brand?
    • What Kind of Future do you see Together?
    • You should have a Pre-Nup.
  • 13. About Prelude2Cinema
    • Prelude2CinemaTV
    • TV Series & Web Series
    • Brand Created Programming

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