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eMarketing Techniques - Blogs, RSS Feeds And Podcasts by Andy Halko of Insivia
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eMarketing Techniques - Blogs, RSS Feeds And Podcasts by Andy Halko of Insivia

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Andy Halko, President of Insivia, discusses blogs, RSS feeds, and podcasts at the eMarketing Techniques Series at Corporate College. Brought to you by the Key Entrepreneur Development Center at …

Andy Halko, President of Insivia, discusses blogs, RSS feeds, and podcasts at the eMarketing Techniques Series at Corporate College. Brought to you by the Key Entrepreneur Development Center at www.KeyEntrepreneurs.org

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  • 1. | June 25, 20 07 New Ways to Distribute Your Business' News: All about Blogs, RSS, and Podcasts Andy Halko, CEO of insivia
  • 2. A blog is a website where entries are written in chronological order and displayed in reverse chronological order. Wikipedia | June 25, 2007
  • 3. Why use a blog in the corporate environment ?
    • Relate to the reader.
    • Distribute information quickly.
    • Create a following.
    • Establish expertise.
    • Improve Search Engine Optimization
    • Stay with the Trends
    | June 25, 2007
  • 4. What should my blog content be?
    • Developing your subject matter : defining your goals.
    • Following the Golden Rules : keep it interesting, keep it focused.
    • Checking the examples : Meet the Bloggers, finefrog, GoDaddy
    • Putting it together : defining your corporate blog branding strategy.
    | June 25, 2007
  • 5. What technology should I use to start my blog?
    • Branded versus non-branded blog sites : the right integration
    • Third-Party sites and software or integrated : the right software
    • Workflow : the right procedures
    | June 25, 2007
  • 6. RSS ( Really Simple Syndication) is a way to distribute or syndicate information in a standard format that allows third-party softwares to obtain those feeds of information and uniformly understand the structure of that information so they can work with it. | June 25, 2007 Website 1 Content Website 2 Content Website 3 Content Website 4 Content Standard Information Format RSS RSS Reader displays information from multiple sites.
  • 7. How can RSS fit into the corporate environment ?
    • External to Internal Employees Get customer, competitive, industry information to their desktops.
    • Internal to External Audience Provide news, deals, updates, and much more to customers.
    • Internal to Internal Employees and organizations sharing information in one place.
    | June 25, 2007
  • 8. What tools can I use to read RSS feeds ?
    • From the specific to the personalized
    • Google's personalized pages (http://www.google.com/ig)
    • Feed Gator
    • Insivia's company intranet software
    | June 25, 2007
  • 9. What kinds of feeds can I create and how do I create them?
    • Reaching great numbers: news and information
    • Using marketing opportunities and providing information in an inventive way: coupons, software updates, policy updates, job openings
    | June 25, 2007
  • 10. A podcast is the use of both blogs and RSS specifically relating to audio and video media . | June 25, 2007
  • 11. How do podcasts fit into the corporate environment ?
    • Audio and video media take the presenting online information
    • to the next level.
    • Adding interest : adding a personal touch and a human element
    • Visualizing it: making a message more impactful by appealing to different senses
    | June 25, 2007
  • 12. Why podcast in the corporate environment ? | June 25, 2007
    • Relate to the reader.
    • Distribute information quickly.
    • Create a following.
    • Establish expertise.
    • Improve Search Engine Optimization
    • Stay with the Trends
  • 13. What should my podcast content include?
    • Developing your subject matter : defining your goals.
    • Following the Golden Rules : keep it interesting, focused — think first.
    • Checking the examples : Meet the Bloggers, podcast.com
    • Putting it together : defining your corporate podcast branding strategy.
    | June 25, 2007
  • 14. What should I consider in my podcast strategy ?
    • Quality
    • Branding
    • Structure and organization
    • Podcast subjects and missions
    • Guidelines
  • 15. What technology will I need to podcast ?
    • Recording: quality counts
    • Publishing: using both blogs and RSS with tools like iTunes
  • 16. Thank you! Questions? | June 25, 2007