Stephen Brand [email_address]

96% of Text Messages Are Viewed 68% of Ads Are Remembered 14% Responded To Offers 18% Forwarded Offers To Friends

96% of Text Messages Are Viewed

68% of Ads Are Remembered

14% Responded To Offers

18% Forwarded Offers To Friends

89% of Major Brands Planning to Market via Mobile Phones by 2008 More Than Half of Brands Plan to Spend up to 25% of Marketing Budget © copyright 2007 MMA Global

100 million text messages were sent in conjunction with the last two seasons of “American Idol” 4.8 million consumers access The Weather Channel’s mobile Web products each month

Some have you guess the winner?

Others have you choose the winner

Some will even drive over and give you keys to the mansion you want to check out!

Some will give you the chance to win valuable prizes!

Others will give you a Mobile two for one coupon at your favorite restaurant!!!!

Election 2004 was about blogging. Blogging may be "over." We may be talking about the . . . great text-messaging campaign of 2008 Dean's organization was the first to woo the small donor online with an unprecedented number of contributions of $100 and under. Political organizers are now preparing to lure $5 donors via text-messaging over cell phones.

“ We activate traditional media,” says Jack Philbin, president of Vibes Media, a Chicago-based mobile marketing specialist. All mass media are one-way media. Adding a mobile element makes them two way communications. Why not put that mobile call to action on every piece of media you have out there? You now have a response and measurement tool. It’s instant data, instant gratification. Mobile is not everything, but part of a larger marketing program

Text messaging is a commodity Your job is to wrap a compelling strategy around the medium

What are the key characteristics of mobile???

Consider the following Legitimately get cell phone numbers Leverage urgency and immediacy Don’t overstay your welcome Don’t share these numbers with anyone Measure, measure, measure It’s a tool to combine with traditional media Keep up with the trends Have fun

Legitimately get cell phone numbers

Leverage urgency and immediacy

Don’t overstay your welcome

Don’t share these numbers with anyone

Measure, measure, measure

It’s a tool to combine with traditional media

Keep up with the trends

Have fun

Cell phones are very personal and intimate Don’t violate the trust you earn!

Stephen Brand [email_address]