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Jan Limpach from Keyphrase-Marketing and David Goebel of the Goebel Group present "Compelling SEO 101 : That Works Like Magic" at the eMarketing For Entrepreneurs Conference at Corporate College East ...

Jan Limpach from Keyphrase-Marketing and David Goebel of the Goebel Group present "Compelling SEO 101 : That Works Like Magic" at the eMarketing For Entrepreneurs Conference at Corporate College East on May 4th, 2007. Brought to you by the Key Entrepreneur Development Center and Cleveland SEO.

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eMarketing For Entrepreneurs - Compelling SEO 101 : That Works Like Magic eMarketing For Entrepreneurs - Compelling SEO 101 : That Works Like Magic Presentation Transcript

  • Building World-Class Search Engine Optimization Expertise Compelling SEO 101 That Works Like Magic! Jan Limpach and Dave Goebel
  • Compelling SEO 101 – That Works Like Magic!
    • Today’s Road Map
    • 12 Important - SEO Do’s & Don’ts for Making Your Website Search Engine Friendly or…
    • How to Make the Search Engines Love Your Website, More! Than your competitor’s, who aren’t here today. :-) And a couple surprises along the way…
  • Compelling SEO 101 – That Works Like Magic!
    • But First, Two Pearls of Wisdom…
    • #1 “Build it and they will come, if they can find it.”
    • #2 “To be found in the search engines, first the search engines must find you.”
  • Compelling SEO 101 – That Works Like Magic!
    • Disclaimer Many of the things you see here may seem overly basic to some. That is the intention of this document, to layout the search engine optimization basics, (SEO 101).
    • To build a good foundation for a website there are certain best practices followed by industry professionals. It is our intention to pass some of those along to you here, but of course recognizing, it is a bit more complicated than following these 12 points to have a top ranking website.
    • The information provided herein is the most current data available as of the day of this presentation. The search engine algorithms are an ever changing formula, so remember your mileage may vary…
  • Compelling SEO 101 – That Works Like Magic!
    • 1. Some sites still use a type of entry page that became popular years ago.
    • Using a ( SPLASH ) page may cause your visitors FRUSTRATION, and reduce your chances for higher search engine rankings.
    • Bailout rates as high as 70% have been recorded for this type of page.
  • Compelling SEO 101 – That Works Like Magic!
    • 2. Building your home page or entire website with a ( FLASH ) file will not provide the search engines with as much readable content as using a standard HTML / CSS architecture.
  • Compelling SEO 101 – That Works Like Magic!
    • 3. Designing your website with ( FRAMES ) also presents a separate set of challenges for the search engines.
  • Compelling SEO 101 – That Works Like Magic! 4. Are your pages accessible? A popular type of navigation these days is created with ( JAVASCRIPT ). This too will make it difficult for the search engine spiders to find your pages. The less you use it, the better.
  • Compelling SEO 101 – That Works Like Magic! 5. Let’s Review… ( SPLASH ), ( FLASH ), ( FRAMES ) & ( JAVASCRIPT ) OH My! Beware how you use these techniques.
  • Compelling SEO 101 – That Works Like Magic!
  • Compelling SEO 101 – That Works Like Magic! 6. The Internet is about people, and people love quality ( CONTENT , CONTENT & more CONTENT )
  • Compelling SEO 101 – That Works Like Magic! 7. To optimize the content on your site requires ( KEYWORD PHRASE ) research. First make a list of what you think are the primary keywords your visitors would search on. Using a tool such as ( http:// inventory.overture.com ) will provide you with some brainstorming ideas on topics to build your pages about.
  • Compelling SEO 101 – That Works Like Magic! 8. The Most Important words on your website are in the ( TITLE TAG ). What's in your <head>? The META DESCRIPTION ) is often used by the search engines to describe your site. So, be sure to use your primary keyword phrase and enticing copywriting here, to get that important click. Much overrated is the META KEYWORDS ) tag. This was abused in the past, so most search engines will not use it to add value to your ranking. That is virtually all you need in your <head>. Don’t stuff it with allot of junk that will clutter up the source code and slow your page down. Three for the Price of One
  • Compelling SEO 101 – That Works Like Magic!
  • Compelling SEO 101 – That Works Like Magic! 9. Do your pages ( VALIDATE ) to standards? Check your pages here ( http://validator.w3.org ) this will help you to remove any roadblocks the search engines might have when reading your site.
  • Compelling SEO 101 – That Works Like Magic! 10. What’s good for ( ACCESSIBILITY ) is good for search engine optimization. Do your images have an ( ALT TAG )? These help visitors and search engines alike, know more about your website.
  • Compelling SEO 101 – That Works Like Magic! Example of Image Map Website, with Images Turned OFF Can the Search Engines See What You See?
  • Compelling SEO 101 – That Works Like Magic! 11. You can build the perfect website, but there are two types of optimization you need to consider ( ON PAGE FACTORS ) & ( OFF PAGE FACTORS ).
  • Compelling SEO 101 – That Works Like Magic! 12. Search engines read ( TEXT ) and TEXT LINKS ) keeping these foremost in your design, will allow the search engines to find your important content easier and help you achieve higher rankings in the long run.
  • Compelling SEO 101 – That Works Like Magic! Thank You! We Wish You Much Success and Many Top Rankings… Jan Limpach Thank You Very Much! Dave Goebel and www.goebelgroup.com www.keyphrase-marketing.com