Create A Net Centered Company eMarketing Techniques 2009
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Create A Net Centered Company eMarketing Techniques 2009

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Don Philabaum's presentation from the eMarketing Techniques Conference, May 2009 at Corporate College

Don Philabaum's presentation from the eMarketing Techniques Conference, May 2009 at Corporate College

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    Create A Net Centered Company eMarketing Techniques 2009 Create A Net Centered Company eMarketing Techniques 2009 Document Transcript

    • Create a Business Internet Strategy 5/6/2009 Create a NET Centered Company Adopt integrated Internet strategies in every department of your organization! 2 Internet Strategies Group Don Philabaum President & CEO Internet Strategies Group www.internetdough.NET 3 Internet Strategies Group Realties today 1. The Internet is an important biz strategy 2. Most biz focus is on email marketing 3. The Internet is destroying industries, yet opening new opportunities www.InternetStrategiesGroup.com 1
    • Create a Business Internet Strategy 5/6/2009 4 Internet Strategies Group Agenda • Identify changes in customers behaviors • Define the process of becoming a NET- Centered • Discuss best practices Steps Think Different NET-Centered Disintermediated Internet Strategies Group 3 C’s 5 6 Internet Strategies Group Consumer Behavior has CHANGED! • Bank • Shop • Entertain Three C’s • • Communicate Information • Study • Network • Search • Date www.InternetStrategiesGroup.com 2
    • Create a Business Internet Strategy 5/6/2009 Behavior Change ONE - Community Internet Strategies Group 7 Behavior Change TWO - Collaboration Tens of millions of people share their news, information, and views in the blogosphere, a self- organized network of over 50 million personal commentary sites that are updated every second of the day. Behavior Change THREE - Content “I would expect that next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before,” www.InternetStrategiesGroup.com 3
    • Create a Business Internet Strategy 5/6/2009 10 Internet Strategies Group Revolutionary Behavior Changes Steps Think Different NET-Centered Disintermediated Internet Strategies Group 3 C’s 11 12 Internet Strategies Group Mass Media Use is Declining • Magazine subscriptions are down • Newspaper subscriptions are down • Radio listening - down • TV audience is fractured & down • Direct mail is more expensive www.InternetStrategiesGroup.com 4
    • Create a Business Internet Strategy 5/6/2009 13 Internet Strategies Group New Marketing Tools Mass Marketing = Interruptive Social Media Marketing • Value Paks • Blogs • Newspapers • Article Marketing • Flyers • Email Marketing • Radio, TV, Cable • Video • Billboards • Podcasts • Magazines • Social Networking • Telemarketing • SEO/SEM • Direct Mail • Analytics • Yellow Pages • Twitter Management is stuck in the past! 15 “A new digital divide is developing and it’s not represented by economics but by mindset. Today a legion of executives are deliberately deciding not to experiment and/or use Social Media tools. Little do they realize, they risk leaving a legacy in thei Internet Strategies Group • “A new digital divide is developing and it’s not represented by economics but by mindset. Today a legion of executives are deliberately deciding not to experiment and/or use Social Media tools. Little do they realize, they risk leaving a legacy in their organizations as the ones that “missed” the Social Media revolution!” Robert Scoble Blogger, Former Microsoft Corp www.InternetStrategiesGroup.com 5
    • Create a Business Internet Strategy 5/6/2009 16 Internet Strategies Group Foreign Language • Widgets Media • API • Viral Marketing • Affliate Marketing • Crowdsourcing • Social Status • User Generated Content • Social Validation • Web 2.0 • Reputation Management • Social Media • MySpace/Facebook • AdSense • Transparency • Social Networking • Authenticity • Online Community • Consumer Powered • Smart Mob 17 Internet Strategies Group Chaos 18 Internet Strategies Group Disintermediated! • Travel • Books/Merchandise • Music • Media (Print, Radio, TV) • Investment • Home Mortgage • Commerce • What makes you immune? www.InternetStrategiesGroup.com 6
    • Create a Business Internet Strategy 5/6/2009 19 Internet Strategies Group Your Business is NEXT! It will profoundly shake up the status quo almost everywhere – generating enormous economic, cultural and political convulsions! Don Tapscott & Anthony Williams Internet Dough Create a Business Internet Strategy to Make More Dough Steps Think Different NET-Centered Disintermediated Internet Strategies Group 3 C’s 21 www.InternetStrategiesGroup.com 7
    • Create a Business Internet Strategy 5/6/2009 22 Internet Strategies Group Where we’ve been 23 Internet Strategies Group Where we are going… • Net Centered Organization 24 Internet Strategies Group All Industries Benefit! 1. Business 9. Education 2. Manufactures 10. Libraries 3. Franchise & Retail 11. Religious Organizations 4. Small Business 12. Entertainment/Media 5. Musicians 13. Authors 6. Medical Health 14. Law Enforcement 7. Utilities 15. Government 8. Associations & Clubs 16. Politicians www.InternetStrategiesGroup.com 8
    • Create a Business Internet Strategy 5/6/2009 25 Internet Strategies Group Tools For Everyone 26 Internet Strategies Group Leverage Social Media! 27 Internet Strategies Group All Departments Benefit 1) Sales/Marketing and PR 2) Customer Service 3) Product Development 4) Production 5) HR 4) Finance 6) Quality Control www.InternetStrategiesGroup.com 9
    • Create a Business Internet Strategy 5/6/2009 28 Internet Strategies Group Sales 29 Internet Strategies Group Marketing 30 Internet Strategies Group PR www.InternetStrategiesGroup.com 10
    • Create a Business Internet Strategy 5/6/2009 31 Internet Strategies Group Customer Service Product Development – Customer Service 32 Internet Strategies Group Company Ambassadors 33 Internet Strategies Group Product Development www.InternetStrategiesGroup.com 11
    • Create a Business Internet Strategy 5/6/2009 34 Internet Strategies Group Production 35 Internet Strategies Human Resource Group 36 Internet Strategies Group Finance www.InternetStrategiesGroup.com 12
    • Create a Business Internet Strategy 5/6/2009 37 Internet Strategies Group Quality Control Steps Think Different NET-Centered Disintermediated Internet Strategies Group 3 C’s 38 39 Internet Strategies Group Acquire Customers www.InternetStrategiesGroup.com 13
    • Create a Business Internet Strategy 5/6/2009 40 Internet Strategies Group Retain 41 Internet Strategies Group Engage http://www.topthistv.com/ Steps Think Different NET-Centered Disintermediated Internet Strategies Group 3 C’s 42 www.InternetStrategiesGroup.com 14
    • Create a Business Internet Strategy 5/6/2009 43 Internet Strategies Group Steps to Create a NET Centered Company 1) Get management on board 2) Do an Internet audit of each department 3) Research & adopt proven industry practices 4) Integrate departments Internet strategy 44 Internet Strategies Group When You Do - Your Benefits 1. Sales/Marketing -- increase leads & sales 2. PR -- increases brand awareness & exposure 3. Customer Service -- provides better service at lower cost 4. Product Development -- faster at less cost 5. HR -- attract better candidates, retain staff, better trained staff 6. Finance -- reduce costs, reduce discounts 7. Operations -- increase quality, choices and customizations 45 Internet Strategies Group Next Steps • Start the discussion • Create a written plan with requests for resources • Identify which department you want to start with • Download my free eBook Internet Dough at www.internetdough.NET www.InternetStrategiesGroup.com 15
    • Create a Business Internet Strategy 5/6/2009 46 Internet Strategies Group Don Philabaum President/CEO Internet Strategies Group don@internetstrategiesgroup.com 800.805-9413 www.InternetStrategiesGroup.com 16