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Avanced Seo E Marketing Conference   May8
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Avanced Seo E Marketing Conference May8

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Advanced SEO presentation from the eMarketing Techniques Conference, May 2009 at Corporate College

Advanced SEO presentation from the eMarketing Techniques Conference, May 2009 at Corporate College

Published in: Business, Technology

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Transcript

  • 1. Advanced SEO: Analytics Matt Bailey President, SiteLogic Matt@SiteLogic.com Twitter: @SiteLogic
  • 2. Unique Visitors
  • 3. Accuracy
  • 4. Visitor Sessions The number of times visitors view your website
  • 5. Search Engine Referrals Where’s everybody else??
  • 6. Exit Rate That site stinks!
  • 7. Conversion Rate
  • 8. “Web analytics works best when measurement expectations are clearly defined in advance, not after the Eric Peterson fact or on an ad-hoc basis.”
  • 9. “life without this sort of examination is not worth Socrates living...”
  • 10. Data Page Views = 34,000
  • 11. Information Data + Context Page Views per visitor = 8
  • 12. Knowledge Information + Context Visitors who searched for term : Who entered at: page : Session of more than: minutes : Converted at a rate of: x% : = Visitor Knowledge
  • 13. Understanding Knowing what to do
  • 14. YOU Knowledge Information Data
  • 15. 11% - Yellow shirt 9% - Blue shirt 79% - Red shirt
  • 16. 16%
  • 17. Trends affecting Red Shirt “conversions” - 57.5% Beaming to planet - 42.5% On-board fights - 16% when Kirk meets alien women
  • 18. Megapixels Digital Ipod Camera Fuji? Sony? MP3 Flash Drive? Battery Life Player Cost Price Gigs
  • 19. • Key Performance Indicators – Time on Site – Pages Viewed – Conversions – Goals • Segments – Blogs – Links – Social News – Search
  • 20. • Overall • Segmented –Referring URL –Search Phrase –Product Group –Campaign Type –Actions and Tendencies –Returning v. New Visitors
  • 21. Prospecting Segments Anchor Term: (primary keyword) • 2.7 minutes average time on site • 46% of visits less than 20 seconds • Conversion (sales) Rate: 2.2% • 52.4% (2,682) enter at the Home Page (1.8% conversion) • 34.5% (1,007) enter at topic page (4.3% conversion)
  • 22. Prospecting Segments Vacations: • #3 Ranking • 600 visitors/mo. • 0 conversions Vacation: • #34 Ranking • 1800 visitors/mo. • 2% conversion rate
  • 23. Prospecting Segments Average searcher: • 4:23 minutes on site • 4 pages viewed • 2 % conversion rate “Family” term searcher: • 7:38 minutes on site • 10.5 pages viewed • 4 % conversion rate
  • 24. Prospecting Segments Avinash Kaushik - Excellent Analytics Tip #4
  • 25. Prospecting Segments
  • 26. 3 C’s of Analytics: 1. Context 2. Contrast 3. Comparison
  • 27. Blog www.SiteLogicMarketing.com/blog
  • 28. Thank You! Matt Bailey President, SiteLogic Matt@SiteLogic.com www.SiteLogic.com