Mobile Gaming Report by Informate Mobile Intelligence
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Mobile Gaming Report by Informate Mobile Intelligence

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  • We need to recheck the numbers here. The commentary to be deleted if there is still conflict with the study findings
  • Source: Mobile Gaming in India – Statistics and Source of Consumption [Market Report] http://www.pluggd.in/mobile/mobile-gaming-in-india-statistics-consumption-source-report-4110/ ^ Source: http://www.telecomindiaonline.com/telecom-india-daily-telecom-insights-on-mobile-gaming-in-urban-india.html

Mobile Gaming Report by Informate Mobile Intelligence Mobile Gaming Report by Informate Mobile Intelligence Presentation Transcript

  • Informate Mobile Gaming Report
  • 3G and Mobile Gaming
    • The entire mobile ecosystem eagerly awaits the implementation of 3G and the promise of better, faster network.
    • For the Mobile gaming industry 3G spells two main offerings :
        • High data transfer rates
        • Larger band width
    • Both of which are basic requirements for downloading and accessing Quality games [heavier files].
    • Post 3G a user can expect to download games faster and without any interruptions
    • At the other end 3G would also generate a renewed interest amongst developer community to develop games which are more engaging and provides better gaming experience to the users.
    • For the device manufacturers, to keep up, it would mean introducing devices with higher processing speeds, larger screens, audio and memory.
    • With 3G, we expect not just the increase in the number of users but also a significant increase in the time total spent per user on mobile gaming.
  • Mobile gaming in India Two thirds [ 66%] of the respondents in our panel play games on their phones at least once a month. Putting this figures to numbers, even by conservative estimates, we have about 1.5 million mobile gamers in India. Source : Informate India Track
  • Trend – Game Avg. usage per user per day (mins) Around 5% i.e. 10 minutes of the Active time on mobile is spent on games. Mobile Game Active Time Source : Informate June 2010 India Track Game Avg. usage per user per day (mins)
  • Reach for “Arcade” & “Action” game is higher, however more time is spent on playing “Action” & “Sports” games. With 3 G we also foresee introduction of new game genres. Top Mobile Game Genre Source : Informate June 2010 India Track Reach
  • Top 10 Mobile Games – Reach (%) At an overall level “Snake” is the most popular of the games followed by Card deck Top 10 Mobile Games Source : Informate June 2010 India Track
    • Females play games for higher duration in a day i.e. 18 Minutes , as compared to males 10 Minutes.
    • Besides Snake, Card Deck is most preferred by males whereas females prefer to play Snowboard 3D.
    Mobile Games played – By Gender Average Usage Per Person (Minutes Per Day) Average Usage Per Person (Minutes Per Day) Mobile Gaming by Profile Source : Informate June 2010 India Track
    • Age group 40+ Years play games for higher duration in a day i.e. around 16 minutes , which is higher than the average of 10.5 minutes.
    Mobile Games played –By Age Average Usage Per Person (Minutes Per Day) Mobile Gaming by Profile Source : Informate June 2010 India Track
  • Thanks.