Informate Report - IPL 2010 - Week 1&2 - Content Accessed On Mobile

Analysis of Week 1&2 of IPL
Indian Premier League on Mobile
“An Informate Mobile Intelligence Report”
Data for Week 2: 19th- 25th March 2010

Informate Mobile Intelligence, consists of 2 products
Informate Meter – Behavioral data from a metering application which tracks SmartPhone usage
Informate Quest – On-device survey platform that captures attitudinal data of users
Informate Mobile Intelligence offers
Mobile consumer intelligence - With the help of India's first on-device mobile meter, Informate captures real time mobile phone usage across a wide network of mobile users
The most accurate metrics on mobile behavior today, providing actual mobile usage data on a regular basis
Together with our monthly consumer survey, the Informate report presents critical insights and competitive benchmarks which will enable organizations to plan richer business and competitive strategies
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Informate Mobile Intelligence : An introduction

Informate Mobile Tracker : Methodology
SmartPhone users are recruited using purposive sampling as per the quota plan
Quota plan based on tele-circle (representative cities within each circle), age range, gender spread, handset price range & available service operator
On successful registration & installation of the SmartMeter, his/her profile data is collected
The meter starts tracking the usage and Actual usage data of every panelist is captured and is transferred through GPRS to the server, on a daily basis
Captured actual usage of applications/ features etc., are analyzed at the aggregate level to understand behavior and track usage patterns
Mobile User
Completes Registration
Agrees to be a part of the meter panel
Operator
Receives an SMS with a WAP link to the application
Informate
How Informate works?
Oparticipating in the brands survey. Click http://test.mobileinformate.com/Ol.aspx?t=e31f1fedf288190 to continuen behalf of DB5, thank you for
Installs meter application on device
Option s Menu
Application transfers usage data to Online Servers on a daily basis
Online access to view periodic reports
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Top cricket based sites on Reach – comparison
Reach %
1st week of IPL
11-18th March 2010
2nd week of IPL
19-25th March 2010
Pre IPL week
IPLT20 and Cricinfo site continues to be the top accessed sites for IPL.
Though not much change seen at the top two growth seen for many sites in the second week especially for Cricbuzz- which now takes the third position.

Share of the IPL based websites – based on Pageviews
1st week of IPL
11-18th March 2010
2nd week of IPL
19-25th March 2010
Amongst cricket sites the overall share of pageviews for Cricinfo continues to grow.
Cricket next and Crickbuzz site also shows growth in the overall page views.

Top cricket websites across age groups – based on reach
A steady growth in overall reach of “Sports sites” seen over the IPL weeks.
Data for 2nd Week of IPL
19-25th March ‘10
For the Second week of IPL 19-25th March ‘10, based on reach, the top three sites for Cricket at the overall
level are IPLT20, Cricinfo and Cricbuzz site.
Cricinfo followed by IPLT20 was the top two sites in the age group 36-40 yrs.

Top cricket applications- based on reach
Reach (%): Percent of total universe accounted for by total application users during the report month
19-25th March ‘10
Crickzenga and Cricinfo mobicast are the two most popular cricket based applications for the IPL.
Younger age group [less than 18 yrs] show higher reach comparatively for both the top applications.

Top cricket games – based on reach
Reach (%): Percent of total universe accounted for by total application users during the report month

Top cricket games- based on reach
19-25th March ‘10
As expected these games were popular with the younger age groups.
Cricket T20 seems to be popular across all age groups.

Thank Youfor more details contactanswers@informatemi.commore SmartPhone Metrics available at www.smartmobi.inwww.smartmobi.us
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Informate Report - IPL 2010 - Week 1&2 - Content Accessed On Mobile

by Informate Mobile Intelligence on Apr 07, 2010

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Informate Report - IPL 2010 - Week 1&2 - Content Accessed On Mobile — Presentation Transcript