Informate report - Communication Trends for SmartPhones in India

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This Informate Report focuses on Communication Trends on SmartPhones in India, the interplay between calls, messaging, chat and social networking.

This Informate Report focuses on Communication Trends on SmartPhones in India, the interplay between calls, messaging, chat and social networking.

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  • 1. Communication Trends for SmartPhones
    “An Informate Mobile Intelligence Report”
    India, Oct 2009 – Feb 2010
  • 2. Presenting Informate….
    With the pace at which the Smartphones and allied services landscape is changing and evolving, its imperative to have a consumer intelligence mechanism that is equally dynamic, holistic, accurate and more importantly measurable over a period time.
    Informate Mobile Intelligence brings you real time, comprehensive, actual usage data through its unique on-device metering product – ‘Smartmeter’.
    When combined with the Quest [a syndicated SMS survey to capture attitudinal data], marketers and organizations get a complete picture of consumer behavior and competitive intelligence.
    Informate already has a panel size of over 4000+ Smartphone users.
    All our backend database structures and operations are scalable to handle large volumes of data.
    Being a subsidiary of a research organization, we have a vast experience in understanding and analyzing research data.
  • 3. Informate’s Methodology
    Empanelment procedure
    Meter Deployment
    Panelists recruited onlinethrough ads rendered on the mobile web
    Meter app also available as download on leading app stores
    Targeting by mobile OS to get representations of the OS of interest
    Actual usage dataof every panelist is captured and is transferred through GPRS to the server
    Data is posted to our servers on a dailybasis- usually multiple times in a day
    Actual usage of applications/ features etc., are analyzed at the aggregatelevel to understand behavior and track usage patterns
    Mobile User
    Agrees to be a part of the meter panel
    Completes registration
    Receives an SMS with a WAP link to the meter app
    Installs meter app on device
    App transfers usage data to Online Servers on a daily basis
    Online access to view periodic reports
  • 4. 4
    Average Usage Duration
    Informate Mobile Usage tracker reveals that active time spent on SmartPhones shows a steady growth over last few months (over 3 hours spent per day)
    Usage time per user (Minutes/ day)
    Overall communication contributes more than 1/4th of the total active time spent on mobile.
    Marginal rise in time spent on Communication over the last couple of months.
    While time spent on voice calls show a dip, messaging & Chat shows an upward trend.
    Communication Split (Minutes per day)
    Other communication:-Voice mail, Connectivity, email etc)
    Source:Informate Mobile Meter
  • 5. 5
    Call and SMS Metrics
    Steady decline observed on time spent on voice calls. Average time spent on outgoing calls is more than incoming calls.
    Call Time (in Seconds)
    Overall increase seen in messaging trends over the last few months.
    No. of messages received per day is higher than those sent.
    Source:Informate Mobile Meter
  • 6. 6
    Social Networking websites - Reach
    Social networking phenomenon carries its popularity on to the Mobile Internet, shows steady growth month on month.
    Social networking sites (Reach)
    Orkut and Facebook are amongst top social networking sites visited on the mobile Internet.
    Source:Informate Mobile Meter
  • 7. 7
    Social Networking applications - Reach
    Social networking applications are gaining popularity too.
    Social Networking Apps (Reach in %)
    Rockettalk and Orkut are the most popular social networking applications used.
    Source:Informate Mobile Meter
  • 8. Thank Youfor more details contactanswers@informatemi.commore SmartPhone Metrics available at