Informate report - Communication Trends for SmartPhones in India

Communication Trends for SmartPhones
“An Informate Mobile Intelligence Report”
India, Oct 2009 – Feb 2010

Presenting Informate….
With the pace at which the Smartphones and allied services landscape is changing and evolving, its imperative to have a consumer intelligence mechanism that is equally dynamic, holistic, accurate and more importantly measurable over a period time.
Informate Mobile Intelligence brings you real time, comprehensive, actual usage data through its unique on-device metering product – ‘Smartmeter’.
When combined with the Quest [a syndicated SMS survey to capture attitudinal data], marketers and organizations get a complete picture of consumer behavior and competitive intelligence.
Informate already has a panel size of over 4000+ Smartphone users.
All our backend database structures and operations are scalable to handle large volumes of data.
Being a subsidiary of a research organization, we have a vast experience in understanding and analyzing research data.
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Informate’s Methodology
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Empanelment procedure
Meter Deployment
Panelists recruited onlinethrough ads rendered on the mobile web
Meter app also available as download on leading app stores
Targeting by mobile OS to get representations of the OS of interest
Actual usage dataof every panelist is captured and is transferred through GPRS to the server
Data is posted to our servers on a dailybasis- usually multiple times in a day
Actual usage of applications/ features etc., are analyzed at the aggregatelevel to understand behavior and track usage patterns
Mobile User
Agrees to be a part of the meter panel
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Completes registration
Receives an SMS with a WAP link to the meter app
Installs meter app on device
App transfers usage data to Online Servers on a daily basis
Online access to view periodic reports
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Average Usage Duration
Informate Mobile Usage tracker reveals that active time spent on SmartPhones shows a steady growth over last few months (over 3 hours spent per day)
Usage time per user (Minutes/ day)
Overall communication contributes more than 1/4th of the total active time spent on mobile.
Marginal rise in time spent on Communication over the last couple of months.
While time spent on voice calls show a dip, messaging & Chat shows an upward trend.
Communication Split (Minutes per day)
Other communication:-Voice mail, Connectivity, email etc)
Source:Informate Mobile Meter

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Call and SMS Metrics
Steady decline observed on time spent on voice calls. Average time spent on outgoing calls is more than incoming calls.
Call Time (in Seconds)
Overall increase seen in messaging trends over the last few months.
No. of messages received per day is higher than those sent.

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Social Networking websites - Reach
Social networking phenomenon carries its popularity on to the Mobile Internet, shows steady growth month on month.
Social networking sites (Reach)
Orkut and Facebook are amongst top social networking sites visited on the mobile Internet.

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Social Networking applications - Reach
Social networking applications are gaining popularity too.
Social Networking Apps (Reach in %)
Rockettalk and Orkut are the most popular social networking applications used.

Thank Youfor more details contactanswers@informatemi.commore SmartPhone Metrics available at www.smartmobi.inwww.smartmobi.us
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Informate report - Communication Trends for SmartPhones in India

by Informate Mobile Intelligence on Apr 22, 2010

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