Technician Recruiting

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Technician Recruiting

  1. 1. Technician Recruiting<br />A Plan for the Future<br />Prepared by EquipmentFX<br />
  2. 2. Main Concepts to Consider<br />Workforce trends<br />Recruiting Techniques<br />Using technology to recruit<br />Why work for you?<br />
  3. 3. The Shrinking Workforce<br />Smaller overall labor pool<br />A halt to workforce growth<br />Older labor force<br />The Skills Gap<br />
  4. 4. The Smaller Labor Pool<br />By 2010, a predicted shortage of 10,000,000 workers, many in skilled areas that affect YOUR business<br />The Graying Planet, 2003<br />Peter Drucker, “Management Challenges of the 21st Century<br />
  5. 5. Workforce Growth Halt!<br />Hard to grow a service business without adding technicians!<br />The growth of younger employees don’t think about our industry!<br />
  6. 6. The Older Labor Force<br />Retirement, while postponed, will happen<br />Fewer younger workers coming up through the ranks<br />Little focus on the “transfer of knowledge” from old to young<br />
  7. 7. The Skills Gap<br />Hard to get the older workers working on the newer equipment<br />Younger workers don’t know about our industry<br />Virtually no communication about how the industry, technology and the “cool” factor<br />
  8. 8. Recruiting Techniques<br />Your Employment Section: <br />Built correctly, this will deliver a stream of local, qualified candidates that want to work for your company.<br />
  9. 9. Recruiting Techniques<br />Information Management: <br />Construction of a “prospect pipeline”, prequalification and prescreening process, automated marketing to candidates, reports in real time, all the time.<br />
  10. 10. Recruiting Techniques<br />Why Work For You?: <br />Build a compelling case for your company that the prospect can review at their leisure and that will slowly convince them to compel them to contact you.<br />
  11. 11. How to create a “campaign”<br />Campaign Creation: <br />Creation of all marketing material, “Point of Sale” identification, and process to gather information and systematically tell your story.<br />
  12. 12. Recruiting and Technology<br />Your Employment Site<br />Optimize for local job search terms<br />Build in a way for them to browse your benefits and reasons to work for you<br />Build a “resume” repository<br />
  13. 13. Recruiting and Technology cont…<br />Work with industry specific recruiting websites…<br />www.topguntechnicians.com<br />
  14. 14. Recruiting and Technology<br />Build in auto-responder campaigns<br />Contact them via email<br />Build your “prospect pipeline”<br />Be careful what you wish for!<br />
  15. 15. Why Work for YOU?!<br />Consider: Career changing cycles are not that different that prospect buying cycles…<br />They’re long and sometimes complicated<br />Educate them about YOUR features and benefits<br />Solve their pain!<br />
  16. 16. Why Work for YOU?!<br />Create fulfillment material that recruits<br />Brochure<br />Online PDF of benefits or other “cultural advantages”<br />Family owned, great BBQ’s, fun environment<br />Sell your UNIQUE advantages<br />
  17. 17. Be “systematic”<br />This trend is NOT going away anytime soon<br />Think about other industries that face the same challenge<br />Think of other labor and talent pools<br />
  18. 18. One bite at a time!<br />Start planning<br />What would your material say<br />What do you need to do to improve YOUR work environment<br />Start recruiting<br />
  19. 19. In Closing<br />Get off the competitive merry go round<br />Have a plan<br />Visualize and work the detail<br />Stay at it!<br />

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