Retweet: you may see this as RT.Essentially you like a post so much that you have to share it
Hashtags: words prefixed with a #which help track conversations on a particular topic
Finding your feet • Who do you want to talk to? • Will you apply a casual and friendly approach? • How often will you tweet? • Make an effort to reply to ALL comments • Don’t have auto-DMs for new follows • Don’t follow back everybody
What to tweet • Interesting content from your organisation – Photo – Video – Blogs and News – Events – Campaign actions • Ask questions and engage • Knowledge share with other orgs
Your potential donors and supporters are on Twitter. Start conversations and build a relationship with them today.
Activity • Split into groups of four – Choose one of your organisations – Write a short strategy for encouraging staff across your organisation to start using Twitter • how will you sustain this over time? • how will you measure impact? • will you include a social media policy?