Your SlideShare is downloading. ×
0
TwitterHow your organisation can make 140 characters work for you#begoodbesocialMartin Keane@keanearrow
What will we cover today? •   Where to start •   Finding your feet •   What to tweet •   Potential issues
Twitter has revolutionised the way we interactonline. It made us used to communicating inreal time
Where to start •   Twitter is simple (sort of) •   Use a simple or memorable user name •   No egg – upload a picture •   C...
Some useful terms
@ reply: a comment directed atsomebody, but beware it is public!
DM: a private message to another user
Retweet: you may see this as RT.Essentially you like a post so much that          you have to share it
Hashtags: words prefixed with a #which help track conversations on a         particular topic
Finding your feet •   Who do you want to talk to? •   Will you apply a casual and friendly approach? •   How often will yo...
What to tweet • Interesting content from your organisation   – Photo   – Video   – Blogs and News   – Events   – Campaign ...
Potential issues •   Criticism •   Differing views •   Slow responses •   Broadcasting •   Never sharing content •   Criti...
Your potential donors and supporters are on   Twitter. Start conversations and build a        relationship with them today.
Activity • Split into groups of four    – Choose one of your organisations    – Write a short strategy for encouraging sta...
Upcoming SlideShare
Loading in...5
×

Social Media for Social Good - Twitter

328

Published on

My workshop slides from Social Media for Social good in Glasgow on 26th April 2012

Published in: Technology, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
328
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Social Media for Social Good - Twitter"

  1. 1. TwitterHow your organisation can make 140 characters work for you#begoodbesocialMartin Keane@keanearrow
  2. 2. What will we cover today? • Where to start • Finding your feet • What to tweet • Potential issues
  3. 3. Twitter has revolutionised the way we interactonline. It made us used to communicating inreal time
  4. 4. Where to start • Twitter is simple (sort of) • Use a simple or memorable user name • No egg – upload a picture • Complete your details • Dive in and find your voice • Follow people you know
  5. 5. Some useful terms
  6. 6. @ reply: a comment directed atsomebody, but beware it is public!
  7. 7. DM: a private message to another user
  8. 8. Retweet: you may see this as RT.Essentially you like a post so much that you have to share it
  9. 9. Hashtags: words prefixed with a #which help track conversations on a particular topic
  10. 10. Finding your feet • Who do you want to talk to? • Will you apply a casual and friendly approach? • How often will you tweet? • Make an effort to reply to ALL comments • Don’t have auto-DMs for new follows • Don’t follow back everybody
  11. 11. What to tweet • Interesting content from your organisation – Photo – Video – Blogs and News – Events – Campaign actions • Ask questions and engage • Knowledge share with other orgs
  12. 12. Potential issues • Criticism • Differing views • Slow responses • Broadcasting • Never sharing content • Criticising others
  13. 13. Your potential donors and supporters are on Twitter. Start conversations and build a relationship with them today.
  14. 14. Activity • Split into groups of four – Choose one of your organisations – Write a short strategy for encouraging staff across your organisation to start using Twitter • how will you sustain this over time? • how will you measure impact? • will you include a social media policy?
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×