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Social Media for Social Good - Facebook
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Social Media for Social Good - Facebook

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My workshop slides for Social Media for Social Good in Glasgow on 26th April 2012

My workshop slides for Social Media for Social Good in Glasgow on 26th April 2012

Published in: Technology, Business

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  • 1. FacebookGetting the most out of the social network#begoodbesocialMartin Keane@keanearrow
  • 2. What we’ll cover today • Getting started with FB • FB Strategy • It’s good to talk • Finding the timeline • The Ubiquitous Network • Taking it further
  • 3. • Page, not a group• Have multiple administrators• Call on your other online audiences• Experiment with free tools and techniques
  • 4. • Choose captivating images• Keep it relevant• Reach out to supporters and peers• You won’t find this on Twitter• Give me a reason to like• Not quite king…but important!
  • 5. Facebook Strategy • Audience • Create a topic calendar • Try to post content • Don’t fall into the post fatigue trap • Harness your creativity • Telling inspiring stories • Calls to action – empower your supporters • Build a community • Learning from the data - be creative (don’t just rely on Insights – use Google analytics too)
  • 6. • Keep it brief and inspire• Try to reply• Thank for supporters• Ask for feedback• Give supporters actions• Respond to your detractors
  • 7. Finding the Timeline – Cover images – Milestones – Highlighting – Pinning – Applications
  • 8. The Ubiquitous Network • Page stories boost your newsfeed presence – Post a variety of story types • Encourage staff to list you as an employer & share your updates with their friends • Check ins • Use tools such as like boxes, comments and share buttons on your website • Pop a Facebook icon on your email footer and link through • When should we post?
  • 9. Taking it further • Website link (pop in bio) • Link up those updates • Use relevant titles and descriptions • E-newsletter sign up • Fundraising • Campaign actions
  • 10. Staying ahead of the game • Facebook insights • Think about your own metrics too! • The bigger picture • Be dynamic, Facebook will be
  • 11. Activity • Split into groups of four – Choose one of your organisations – Plan a Facebook strategy for the 6 months • include simple objectives – gain 50 new page likes • plan out a topic calendar • how often will you post? • what are the key metrics for your org? – What unique element can you offer on Facebook?