is...‣ Location-based Social Networking Site ‣ Website available online and on any mobile device ‣ Post pictures, notes and location‣ Facilitates Face-to-face communication (interact and connect)‣ People, Parties, Promotions in real-time ‣ Real-time reviews and opinions‣ Both for businesses and individuals‣ Linkable and Accessible ‣ Links to Facebook, Flickr, Twitter ‣ Accessible via the web, iPhone and Android Apps ‣ Open API
Business &‣ Branding ‣ Communicate complex brand-messages to consumers across multiple media channels ‣ Use SMS, Mobile web and in-app media to drive trafﬁc ‣ Custom: Site takeovers, In-map advertising, etc‣ Store Finder ‣ Add business to location database‣ Reach over 5 million monthly users‣ Reports (Mobile Advertising Report (MAR) and the Face Time Index)‣ Get customers engaged and interacting (brightkite Wall)‣ Ultra-Targeted mobile media
Ultra-Targeted Mobile Media Habla Espanol Shoe Male shopping Eating Age: 24 Sushi In Baseball Starbucks24 Forest fanaticGrove Verizon 73 and Wireless sunny
Ultra-Targeting‣ Location and Place‣ Real World Behavioral‣ Time of Day‣ Activity‣ Demographics‣ Language‣ Content and Interest‣ Weather
Mattress Factory Art Museum Example‣ We’ve hung a 42″ ﬂat screen TV in the museum lobby that will display text messages and photos sent by museum visitors [the Brightkite Wall]. When available, and when appropriate, museum staff can pop into the conversation to answer questions or engage in the discussion.