brightkite Presentation

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brightkite Presentation

  1. 1. ‣ Keala Richardson
  2. 2. What is ?
  3. 3. + +
  4. 4. is...‣ Location-based Social Networking Site ‣ Website available online and on any mobile device ‣ Post pictures, notes and location‣ Facilitates Face-to-face communication (interact and connect)‣ People, Parties, Promotions in real-time ‣ Real-time reviews and opinions‣ Both for businesses and individuals‣ Linkable and Accessible ‣ Links to Facebook, Flickr, Twitter ‣ Accessible via the web, iPhone and Android Apps ‣ Open API
  5. 5. Adding Your Business to The Network
  6. 6. Business &‣ Branding ‣ Communicate complex brand-messages to consumers across multiple media channels ‣ Use SMS, Mobile web and in-app media to drive traffic ‣ Custom: Site takeovers, In-map advertising, etc‣ Store Finder ‣ Add business to location database‣ Reach over 5 million monthly users‣ Reports (Mobile Advertising Report (MAR) and the Face Time Index)‣ Get customers engaged and interacting (brightkite Wall)‣ Ultra-Targeted mobile media
  7. 7. Ultra-Targeted Mobile Media Habla Espanol Shoe Male shopping Eating Age: 24 Sushi In Baseball Starbucks24 Forest fanaticGrove Verizon 73 and Wireless sunny
  8. 8. Ultra-Targeting‣ Location and Place‣ Real World Behavioral‣ Time of Day‣ Activity‣ Demographics‣ Language‣ Content and Interest‣ Weather
  9. 9. How is used?
  10. 10. ‣ Post your location‣ Get local promotions
  11. 11. Mattress Factory Art Museum Example‣ We’ve hung a 42″ flat screen TV in the museum lobby that will display text messages and photos sent by museum visitors [the Brightkite Wall]. When available, and when appropriate, museum staff can pop into the conversation to answer questions or engage in the discussion.
  12. 12. what is their future?
  13. 13. Sources:‣ http://blog.brightkite.com/‣ http://brightkite.com‣ http://blog.brightkite.com/2009/02/11/how-the-mattress-factory-art-museum-uses-the-brightkite-wall/‣ http://blog.louisgray.com/2009/02/brightkite-if-you-think-your-life-is.html‣ http://en.wikipedia.org/wiki/Brightkite‣ http://g4tv.com/attackoftheshow/webtools/66206/bright-kite-social-networking.html‣ http://g4tv.com/videos/36654/Bright-Kite-Social-Networking/

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