NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
Fliqz & Shycast Webinar - Marketing with Online Video
1. Marketing with Online Video Using Video - Awareness to Advocacy Presented by Fliqz, Inc. and Shycast.com January 28, 2009
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9. Awareness: Sharing & Syndication Videos, unlike photos or audio, have built-in social functions allowing viewers to redistribute your videos from within the content itself. Email sharing, embed codes, and permalinks empower your customers to become your personal viral distribution points, and Word Of Mouth ambassadors. Another key element of viral video marketing is Video SEO in the form of Titles, Descriptions, and Tags which are attached to each unique video and pushed out to the web via Media RSS. With a few simple clicks your content can be syndicated out to all the major search engines, and posted onto any social site.
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14. Engagement: Video Contests • Video used to directly engage customers on your site • An End-to-End solution, including video upload and storage • Entertaining and valuable UGC – your customers making commercials with your brand • Thousands of highly qualified leads • Highly effective email list multiplier • As close of a relationship as you can get with your customers online Video contests bring your site to life. There are three distinct value propositions you should consider: 1) Traffic - Contests will drive tens of thousands of people to interact with your brand, site, and products on your site. 2) Leads - Contests enable you to capture more demographic information than most programs...take advantage. 3) Content - Your customers will create inspiring videos that feature your brand in the best light...use them on your site, at conferences, and to approach media.
15. Engagement: Comparison Videos Another engaging use of video is Comparison Videos. Fliqz customer Edmunds plasters the CarSpace blog with auto comparison videos helping the customer to feel as if they are actually sitting in and driving the cars. Video is the next best thing to actually holding or testing a product in person. There’s not a stronger, more compelling experience on the Web than combining pictures with sound. It used to be that the main barrier to entry for publishers of video content was the production costs. But today, companies like TurnHere, StudioNow, EyeView have significantly lowered the cost of production allowing anyone to create highly engaging video online.
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17. Purchase: Product Videos Customers that watch videos convert at twice the rate of customers who do not. - David Witzig, Manager of E-Commerce at ShopNBC.com Online videos produce “a substantial lift,” in sales. -William Lynch, EVP of Marketing at HSN.com Fliqz customer ComputerShopper uses video to virtually place products in the customer’s hands again reinforcing the sentiment that there’s no better experience other than actually holding and playing with the product itself. ComputerShopper has hundreds of product videos offering deep, rich experiences with laptops, desktops, printers, and cell phones which increase sales and promote site stickiness.
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21. Q&A What are the typical costs associated with Fliqz service? The Fliqz packages are straightforward, flat fee-based starting at $99/mo. and go up to $999/mo. Please see the Fliqz site for details: http://www.fliqz.com/aspx/packages.aspx What are some of the things that should be considered prior to launching a video initiative? Be sure to know the costs of implementing a video solution from top to bottom including cost of implementation, cost of management, and cost of deliver (bandwidth, storage, etc.). Also know in advance what your desired results are from your program, be it incremental revenue, increased users and site stickiness, additional page views (and thereby additional ad impressions). Why not just use YouTube? Fliqz, unlike YouTube, is not a portal. We don’t want your traffic but rather we want to support your brand and ROI by driving traffic to your site. That’s why our packages are completely customizable supporting your brand with your company watermark, start/end screens, and logos. Viewers will be driven to your site to watch videos rather than to YouTube who hijacks your customers thereby making them their own. Do you do video production? Fliqz does not produce video content but there are several businesses today that offer reasonably priced production services such as TurnHere, and EyeView.
22. Special Offers Fliqz Special Offer Sign up or refer a friend to Fliqz in the next 15 days and get a FREE month of service (12 month contract required). Use offer code GOCARDS . SPECIAL BONUS: If the Cardinals win the Super Bowl you’ll get TWO FREE MONTHS off of a regularly priced, 12 month Fliqz package. Call for details: 888-323-5479.