How to Use Facebook for Business

Kathy Drewien | Sweet Tea & Straight Talk Chief Web Officer & Internet Marketing Consultant SweetTeaTalks.com Follow Me on Twitter - @kdrewien Facebook.com/SweetTea.StraightTalk How to Use Facebook for Business

Connect the Dots – A Multi-Dimensional Web Marketing Strategy

Social media pushes relevant content out to people who are searching for solutions to their needs Relevant content pulls people in the searching / buying cycle to your blog. Valuable content keeps them there. Push / Pull of Social Business

I Think Have a Facebook Page… Each “page” has a different purpose Friends? Profile Members? Group Fans? Biz Page

Profiles or Pages? Profile Individual Group Biz Page Facebook Terms of Service are Clear Profiles are People – Not Business Pages Profile Cause or Organization Local Business

Basic Profile Settings Customize Privacy Settings Real Name

Public View of User Profile Created solely for business purposes. Bio gives shows personality, and yet no private details. Business Related Contact Information

Start With People You Know It’s easier to build a base for your business page when you start with people who already know and support you. They believe in you, will ‘Like’ your page and suggest it to their friends.

Create Facebook Business Page www.facebook.com/pages/create.php Local Business Page name TIP

Provide Specific Details

Facebook Fan Page Editing is 1-2-3 Simple

Personalizing Your Page

Customize Your Business Page – Facebook Applications Write notes and updates or “feed” blog posts Publish multiple rss feeds -- automatically Real estate specific

Create Targeted Landing Pages

We keep you up to date in marketing and communication:
Web Presence Audit, Strategy, Implementation
Vendor/Tool Assessment and Recommendation
Social Media and Traditional Marketing Integration
Perhaps our most used services are educational offerings:
Corporate Speaking Engagements
Corporate and Small Business Training
Social Media Technology Coaching (one-on-one)
Web Design Consultation and Review
For more information: Contact Kathy at 404.287.0979 | kathydrewien.com
Kathy Drewien | Sweet Tea & Straight Talk Chief Web Officer & Internet Marketing Consultant

How to Use Facebook for Business

by Kathy Drewien & Company on Oct 02, 2010

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How to Use Facebook for Business — Presentation Transcript